A website is a necessity for a business these days, but no matter why you've decided to build a website, there are a few conventions you should follow to make sure your visitors enjoy their stay. Of course, the beauty of website creation is that[...]
Marketing. When we talk about marketing, we usually specify whether it’s business to consumer (B2C) or business to business (B2B). The tactics and way we approach a marketing strategy hinge on this distinction.
Are your customers people or[...]
If you're selling online, it's crucial that you pay close attention to rising eCommerce trends, techniques, and other information that can help your business reach success. You need to stay on top of new ideas and insights that you can use to[...]
E-commerce businesses have to pay very close attention to their SEO strategy in order to make sure it’s up to date with Google’s algorithms. Not doing so can put your website at an unnecessary disadvantage. The higher your ranking on Google is,[...]
No one in the ecommerce world likes cart abandonment. It’s a statistic we like to see drop and drop and drop.
Fulfillment by Amazon (FBA) is an eCommerce business model that allows online sellers to send their inventory to an Amazon warehouse, where their products will be stored and shipped to customers by Amazon staff. FBA has become a very popular[...]
It’s no secret that upselling and cross-selling can be major drivers of revenue growth for eCommerce businesses. Industry leaders like Amazon report revenue increases of nearly 35% as a direct result of upselling and cross selling efforts. If[...]
The fundamentals of eCommerce are simple - purchase or create a product and sell it online. It’s the nagging administrative hassles that aren’t quite so easy to handle. And of those, the administrative detail that gives online sellers the most[...]
Do you segment your email lists? If you’re like a lot of ecommerce business owners, you might think it’s unnecessary. Your email subscribers are all customers, and they all want the same things, right?
Let’s take a step back and talk about what[...]
Link building is hard. That’s a fact.
One thing we see from a lot of companies is treating link building as a one off project. They create a piece of content, identify some potential sites that may want to link back to that piece of content and[...]
We can't say it enough times: to be successful in eCommerce today, your website needs to be mobile-ready — a.k.a. responsive. A mobile-ready website functions equally well across all platforms and devices, whether the customer is using a desktop[...]
People buy everything online these days, including food. Eating isn’t revolutionary – everyone has to do it, and some people might even emphatically state that it’s their favorite thing to do. Marketing your eCommerce food business won’t be too[...]
New customers are great.
You love to see your shop reach new people and expand your customer base. But those wonderful people are expensive – to make the most of your marketing efforts, you need to keep them around for the long haul.
About 65% of[...]