Starting a Business

5 Ideas to Start a New Business

Many people dream of starting their own business, whether to make money and improve their lives, to build something they can be proud of, because they have an idea they'd like to see come to fruition — or all three of these reasons combined. [...]

SEO

6 Essential E-Commerce Rich Snippets to Rank Higher & Sell More Products

Google is always trying to provide a richer experience to their users. That’s why Google improves its SERP features and shows Direct Answers, Featured Snippets, Knowledge Graphs, Top Stories and much more.

These Google SERP features get more[...]

Sell on Amazon

How and Why to Use Amazon Brand Registry

Amazon launched an enhanced version of Amazon Brand Registry in May of 2017 to help manufacturers and brand owners protect their registered trademarks (on Amazon) and create an accurate and trusted experience for customers.

 

What is Amazon Brand[...]

eCommerce Marketing, Conversion Optimization

Beginners' Guide to Google and Facebook Retargeting

Here’s a scenario that may sound familiar: For one reason or another, you wind up on a certain brand’s website. Maybe you click around for a bit, curious about their offerings. Maybe you peruse their products or even add a few items to your cart.[...]

8 Ways to Increase Online Sales by Improving Your Checkout Experience

It should come as no surprise that in 2017 there were over 215 million online shoppers in the United States alone, with that number projected to grow to over 230 million by 2021. As an ecommerce business owner, it’s your job to not only figure[...]

Digital Payments

3 Innovative Payment Features for Your Online Store

When it comes to processing payments, staying up to date on available technologies is crucial to protecting your business and your customers.

However simple it may appear on the surface, payment processing is a technical business largely focused[...]

5 Mistakes Small Businesses Make when Creating a Website

All businesses need a website. In fact, in today's internet-focused world, the lack of a website will put any business at a disadvantage. With a website, a business can provide potential customers with up-to-date information, news, product and[...]

b2b ecommerce

4 Tips to Build Trust on Your B2B Ecommerce Website

For all of the effort, time, and money we pour into marketing and sales, how do we define success? It’s easy to point to revenue or customer acquisition, concrete metrics that boost your bottom line in a measurable way.

But there’s one thing your[...]

Starting a Business

How To Design Banners For An eCommerce Site

Whether you’re advertising your ecommerce business on another site or trying to direct your own traffic to a particular product, banners serve both purposes. Done right, they are visually appealing and can entice shoppers to buy more from your[...]

5 Tips to Optimize for Mobile and Crush Cart Abandonment

Shopping cart abandonment has plagued online store owners for years. As new technology develops, we’ve been able to better understand and address the causes of abandonment. But with these new solutions, technology has also brought new challenges.

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