If you're selling on Amazon, you're already on one of the world's biggest marketplaces. If you're doing well, you might wonder what benefits starting your own online store can offer you. Aren't you already serving a customer base of millions?
Sure, but as it turns out, having your own website with an integrated online store will help your business in several ways, and not just by skipping Amazon's seller fees.
Here are five reasons you should start your online store today.