Navigation is the crux of your online store’s user experience, with its quality either making or breaking a sale. Obviously, you want to make sure that it’s as easy as possible for customers to navigate your site to find the exact products they’re looking to buy. In order to get the job done right, a good menu will include categories and sub-categories that are organized properly and in a way that’s pleasing to the eye. If your store has a decent amount of categories, sub-categories and[...]
Apps & Integrations | 5 min read
Every second that your eCommerce website is down equates to money walking out of your virtual storefront. When considering the impact that a downed server has on eCommerce, one of the first examples that comes to mind is Amazon. Just a few years ago, their site was down for around 40 minutes, resulting in approximately $5 million in losses.
Most eCommerce businesses would be ecstatic if they could make in a year a fraction of what Amazon lost in 40 minutes. Still, every lost dollar,[...]
eCommerce Features | 18 min read
You experience eCommerce every day. It's everywhere, and it's getting much harder to find someone who has never made a purchase online. If you've identified eCommerce as a (virtual) land of endless opportunity, you're right. But how does eCommerce work and how do you get started?
In this article, we'll introduce you to eCommerce and the different parts that come together to create the successful online stores we've all heard of — and we'll walk you through the basics of getting started to[...]
During the third quarter of 2017, online sales witnessed a boom of $107 billion dollars according to the U.S Census Bureau. Since then, e-commerce sales have increased by 14% in 2018. But, with an increased number of online sales (that provide larger profit margins) comes with it an even greater number of eCommerce security threats to which you can lose everything.
Staying ahead of the game in eCommerce means constant improvement, both of your business and your eCommerce software. That's why we're proud to announce 3dcart Version 9.1, the newest upgrade to our all-in-one eCommerce platform, bringing you even more powerful features for building and growing your online business.
This update introduces some brand-new functionality to improve the experience for business owners as well as your customers. We've also upgraded several of our integrations,[...]
eCommerce Marketing | 7 min read
Hands down, affiliate marketing is the BEST way to earn passive income; it’s become the #1 way to earn money online for most bloggers.
If you’re a beginner and struggling to increase your affiliate product sales, this post is exclusively for you, where you’ll discover some of the proven ways to increase your sales in 2019 and beyond.
If you’re an ecommerce marketer, email marketing should be your best friend. Email consistently outranks other digital channels such as social media and display ads in terms of return on investment. A VentureBeat Insight study found that email marketing generates an average of $38 for every $1 invested.
The problem is that’s just an average. Not every ecommerce store’s email marketing is going to be churning out $38 for every dollar spent on it. And, more concerning still, not every marketer[...]
Starting a Business | 8 min read
Dogs have a well-deserved reputation as man's best friend. For longer than recorded history, dogs have been at our sides providing everything from security to companionship. Today, dogs continue to prove themselves as valuable (and adorable) members of society. While we can show our appreciation with treats and belly rubs, we humans have taken it a step further with the creation of National Dog Day, a holiday specifically for celebrating our canine friends.
As you can imagine, the market for[...]
If you’re running a successful online store, turning it into a marketplace platform with vendors might sound like a great next step to expand your business.
Inviting outside vendors to sell on your platform may not only help you grow your product catalog without increasing your own inventory levels, but it can also create an additional revenue stream from vendor fees for your business.
However, there are a few crucial differences when it comes to running an online marketplace compared to a[...]
eCommerce News | 5 min read
It’s no secret that the modern world is one giant digitally-inclined marketplace. As such, the information age has taken competition into the digital domain, creating vast opportunities and challenges in the field of ‘ecommerce’ for billions of sellers and buyers in the world. With new developments coming out of the woodwork in information technologies every other day, users of this interconnected system are finding great ease and capability in promoting their sales and carrying out their[...]
One of the greatest challenges you face as an online retailer isn’t losing money to fraudsters. It’s losing money when legitimate customer transactions are incorrectly flagged as fraudulent and declined.
In fact, according to Riskified, a whopping 35% - 80% of declined orders are legitimate. To clarify, these are transactions that may, on the surface, appear to be fraudulent, but are actually real orders placed by good customers.
These false declines, also called false positives, hurt[...]
eCommerce Marketing | 6 min read
Ecommerce brands have been using data to drive sales, reach new audiences and upsell like crazy for nearly two decades.
Now that it’s nearly 2020, every eCommerce brand should be using key metrics in three areas to build out success: advertising, storefront and shipping.
Emma Miller, Senior Editor at Bizzmark, calls metrics the “one thing that can make or break your online presence.” She goes on: “To succeed in the competitive online market, you need to set measurable goals, choose the[...]
As we look forward to completing the first quarter of 2019, we can see that there has been a tremendous increase in sales all over the world for various products and services. The advancements in technology have introduced new benefits that are reaped by companies and entrepreneurs alike. But, what exactly is causing this great boom in the sales industry? What factors affect sales and what does it mean to sell anything online in 2019?
These are a few of the many questions that are being[...]
Have you just started an eCommerce store, but you’re struggling to get conversions? Maybe you’ve been in business for some time and were initially receiving lots of sales, but they've suddenly hit a plateau. There are plenty of ways to break through that barrier and continue succeeding with your business, and one of them is with the appropriate use of Google Shopping.
Google Shopping is a seamless way for shoppers to browse a range of products relevant to their search query. It isn't known[...]
You’ve worked hard to build your online store. Now, it’s time to build your eCommerce marketing plan to prepare for launch.
Since you’re competing against millions of eCommerce sites, you need to stand out. As you map out your strategy, here’s a list of top eCommerce marketing pitfalls you should avoid.
Preventing these mistakes will help you rise above your competitors.
Your brand and identity are what makes you stand out from the crowd and sets you apart from the competition. In a globalized economy, there is a lot of competition and always someone that offers exactly, or something very similar to, what you do. Staying ahead of the curve is a constant endeavor, not a “set it and forget it” type of deal.
Reinventing a company and a brand is something everyone has to do from time to time. There can be plenty of reasons to do that; maybe customer awareness[...]
“Change is the only constant thing in life. One’s ability to adapt to those changes will determine your success in life” – Benjamin Franklin.
2019 is almost halfway over, and we’ve already seen many latest technologies, techniques and processes that are changing trends in digital marketing. In this guide, you will learn how to adopt these latest changes and grow your business. So, let’s dive in and see trending in 2019 for digital marketing:
Cart abandonment - it’s the stuff of nightmares, and with good reason too. Cart abandonment rates stand at a terrifying 69.57% tall; that’s more than three in every five customers leaving your website without paying. But, what’s scarier is that you’re still using the same cart abandonment tools to fight a multiplying problem. Fear not – the experts at CartStack are here to uncover cart abandonment solutions to help you to recover profits in your sleep.
When people think of online stores, most of them think specifically of business-to-consumer retailers, also known as B2C stores. It only makes sense, as the largest shopping sites in the world generally follow this particular business model. When you visit and make a purchase on Amazon, Wal-Mart, or eBay, you almost always do so as an individual consumer. This may explain why the majority of eCommerce websites mimic these online giants and operate as B2C enterprises.
However, B2C is not the[...]
There are many benefits to adopting dropshipping as the model for your eCommerce business. The benefits include relatively low start-up costs; a major reduction of how much of the supply chain you need to manage; and great scalability as your business booms over time. With that said, not every business would benefit from dropshipping, and not every business owner will find it to their liking — not necessarily due to the fault of the person, but due to the nature of the model and the[...]