eCommerce Blog

eCommerce Marketing, selling online

10 eCommerce Marketing Trends in 2018

According to Nasdaq, 95% of purchases will be aided by eCommerce by 2040. And according to another study, millennials now make 54% of their purchases online. When the stakes are this high for an eCommerce store owner, it is only practical that you do not leave a single stone unturned to make sure that your online store grows and sustains.

With such a rapid growth in the eCommerce industry, the latter has also experienced some rapid changes in the way they are marketed. It is no longer enough[...]

Shipping & Fulfillment, Holiday Shopping

3 Pre-Holiday Shipping and Fulfillment Tips

Shipping carriers might not be dashing through the snow just yet. But if you want this holiday season to be merry and bright, you need to start thinking about your shipping workflow now.

Here are three ways to make your shipping and fulfillment process a thing of beauty before the holidays.

Starting a Business

5 Best Print-On-Demand T-shirt Dropshipping Services

Print-on-demand, t-shirt dropshipping services can be the engine that drives your online t-shirt company toward success. 

The t-shirt business represents a great opportunity for many entrepreneurs.

The market is huge. Worldwide, shoppers will purchase more than $1 trillion worth of t-shirts this year.

The t-shirt industry is also growing. By 2025, global, annual t-shirt sales may exceed $3 trillion, and according to some reports, t-shirt retailers can expect a compound annual growth rate[...]

facebook

Your 5 Minute Guide to Retargeting with Facebook’s Dynamic Product Ads

Anyone who’s been working in ecommerce for a while knows that selling is a process. It isn’t very often that consumers find your business for the first time, search your online store, and immediately buy something. Ecommerce is more of a journey from learning about your business and offerings, growing trust in your brand, promoting your products, and ultimately making a sale.

Throughout this journey, it’s your job to tailor your promotions to each individual customer—a much more effective[...]

Digital Payments

What is Amazon Pay and how it can help your business?

As an online seller, you always need to be on the lookout for potential advantages. After all, competition is fierce, and it takes very little for a customer to hit the back button on your online store and decide to shop elsewhere. Anything you can do to make shopping with you faster and easier, and smooth out the checkout process, is important.

Amazon Pay is one such option that makes shopping at your online store more attractive by allowing customers with an Amazon account — and there are [...]

eCommerce Marketing, Email Marketing

Ecommerce Marketing Essentials: 10 Actionable Tactics to Drive More Sales

Both beginners and experienced business personnel have a common goal - they all want to see their businesses grow.

Running an online store can be a tough task for almost anyone. The market keeps revolving and the strategies that matter today may not be of value tomorrow. Therefore, you will need to be up-to-date with new technological innovations and trends that matter. However, with the right marketing essentials, you can positively build your ecommerce marketing strategy and enhance your[...]

Conversion Optimization

5 Tips to Differentiate Your Online Shop from Competition When You Sell the Same Products

There’s another online store that isn’t much different from yours. They seem to have the exact same products, and there’s nothing you can do to stop them from selling something that isn’t proprietary to you.

They might be working with more capital than you are, giving themselves the room to charge a little less for the same things.

While You can’t keep hacking away at your prices,  you can make people see the merit of shopping for the same products with you instead of the competition.

In[...]

SEO

What is Mobile SEO and How to Optimize for Maximum Results

Businesses are paying more attention to SEO because of the potential benefits that come from making their websites more visible to the public. It seems like common sense, but not enough people prioritize the optimization of their websites. Some businesses have been around for a while and already have an established customer base, but they understand the need for a website and throw one together quickly and cheaply.

Unfortunately, that’s not enough in this day and age. Many people who visit a[...]

Enterprise Ecommerce

Stuck on Magento 1.x? 5 Reasons to Move to 3dcart

If your ecommerce business is running on any version of Magento 1.x, you have a deadline. At the end of the fourth quarter of 2018, Magento will stop supporting 1.x. No more help. No more security patches.

The company wants its merchants to switch from Magento and transition to Magento 2.0 along with more support from Magento 2 extensions, but that is not your only option.

When Magento was first released in March 2008, some ten years ago, it was an innovative solution, and frankly one of the[...]

Conversion Optimization

9 Ways to Reduce Cart Abandonment Using Psychology

An abandoned cart in eCommerce is worse than a rusty old shopping cart in the middle of a parking lot. When you’re selling online, someone adding items to their cart and then exiting without making a purchase represents lost revenue, flaws in your conversion strategy, and could even signal poor UX.

However, if your online store is facing high levels of cart abandonment, you’re not alone. According to The Baymard Institute, 69.89% of carts are abandoned -- that’s more than half the shoppers[...]

Conversion Optimization

4 CRO techniques that actually work

So you have a great website that has great content, your SEO is on point, and you are regularly producing excellent content, but why aren’t you able to convert?

This is a question several business owners and marketers ask themselves every day. Sure, driving traffic and search engine performance is one thing, but converting visitors into paying customers is a whole other ball game. This is where Conversion Rate Optimization (CRO) comes into play.

The basic premise of CRO is simple: to make[...]

Apps & Integrations

What are my options for expanding into multichannel sales?

We know that multichannel shopping is the new norm. In fact, almost 75% of today’s consumers are multichannel buyers, and people who shop on more than one channel spend an average of 4% on in-store transactions and 10% more on online transactions than single-channel shoppers.

What’s more, customer retention rates sit at 89% for multichannel businesses compared to just 33% for single-channel businesses.

In other words, choosing a multichannel sales strategy is beneficial both in terms of[...]

Starting a Business, Create a Website

How to Write a Great About Us Page

Humans are naturally inclined to do business with other humans, not companies. Online businesses needed a way to connect with their customers and build relationships. Thankfully, there’s a valuable resource already at their fingertips: the About Us page. Unfortunately, in the online world, the About Us page is generally treated as little more as an afterthought. Sometimes, that’s ok. At other times it can leave potential customers confused and scrambling for more information.

Your About Us[...]

Google Shopping

What is Google Shopping and Why Does it Matter for Ecommerce Sellers?

In its latest iteration, Google’s ecommerce-targeted advertising holds massive potential for ecommerce stores large and small. Google Shopping isn’t really new — if you’ve used Google to research a purchase in the last several years, you’ve probably seen these ads.

But it continues to grow exponentially each year. Between 2015 and 2016 alone, mobile searches that triggered Shopping ads grew by 117%. That’s why ecommerce brands are jumping at the chance to bid for ads that empower users with[...]

SEO

The Guide to Using Guest Blogging as a Link Building Strategy

Want to give guest blogging a shot but don’t know where to start?

Don’t worry, we’ve got you covered!

Despite so many other ways to promote your business, like Instagram or Snapchat, 53% of marketers still claim that blogging is their top priority when it comes to inbound marketing. That’s why many of them choose to invest in guest blogging as an effective link building strategy.

Nevertheless, guest blogging is a rather controversial topic and many marketing professionals still remain[...]

SEO

OK Google, how to Optimize an Ecommerce Site for Voice Search?

The voice recognition industry is growing rapidly and it’s expected to exceed $601 million by 2019. Of course, the voice tech is getting smarter and more sophisticated daily. Stats show that Google’s technology is now 95% accurate. And, the most beautiful thing about it is that it’s now available to anyone. You need only a smartphone to conduct voice search queries and give voice commands. Most importantly, it’s making our lives much simpler. You can now find the desired information easily,[...]

Starting a Business, Digital Payments

What is an Interchange-Plus Pricing Merchant Account?

Do you know which credit card pricing plan you’re on? This may seem like a basic question, but there’s a lot that goes into credit card payment processing. If you’re scratching your head, try thinking back to your initial merchant account setup.

If you were in a rush to get up and running (and who can blame you? The costs of starting even an online store are high), you may have partnered with a payment facilitator. These providers offer one pricing model — flat pricing. Just as the name[...]

Shipping & Fulfillment

How to Handle Holiday Shipping in 2018 Like a Boss

The holiday season is approaching, and 2018 is expected to be bigger than ever for ecommerce. Statista reports holiday ecommerce growth is projected to gain 15% this year. This means even more items being shipped between the peak months of November 2018 through most of January 2019.

To prepare for the holiday rush, UPS has hired 100,000 seasonal employees to handle the extra work, a sizable increase of 5.3% from last year. Rival shipping company, FedEx, says it’s hired 55,000 more workers, a[...]

Starting a Business, Start an online store

How to Start an Online T-shirt Business Today

The t-shirt industry is booming. According to some reports, t-shirt retailers can expect a compound annual growth rate (CAGR) of about 11.5 percent through 2025. What's more, thanks to printing technologies, drop shipping, and easy-to-use ecommerce platforms,  it has never been simpler or faster to start an online t-shirt business.

So let's put t-shirt retailing in perspective. First, there is a lot of demand. The humble t-shirt is a staple of casual wear the world over. It's as likely to be[...]

Starting a Business

Best Practices of Using AI in E-Commerce

With the advancements in technology and the innovation of the internet, starting an online business is becoming increasingly more popular. These websites and companies can be extremely profitable and can have a much lower overhead costs than a traditional business. There are hundreds out there and they sell a wide variety of different things.

While they can be lucrative and quite worthwhile to run, it’s not always easy. When running an E-commerce website or store, it can be a hassle to find[...]

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