Ever-growing and ever-changing — these are two characteristics that best describe the current state of eCommerce. Online shopping attracts more and more users, seamlessly merging with their daily routines. That is why it’s extremely important to deliver relevant customer experiences and make their digital journey as flawless as possible.
It seems that every day, more states and countries are legalizing marijuana for medicinal or recreational use. As cannabis commerce becomes less restricted, opportunities are growing and business is booming. The expansion of eCommerce platforms coinciding with the advent of cannabis legalization means that you have the ideal outlet for selling CBD oil and related merchandise beyond your local dispensary. If you want to start your own cannabis online store, keep reading for tips on building[...]
Although they were announced at the 2018 Google I/O conference, it wasn’t until the 2019 conference that Google finally launched two of their newest SERP features: FAQ results and How-To results. Of course, with every new change that Google deploys onto their search engine, SEO professionals are forced to adapt their strategy to take advantage or risk falling behind. These SERP features utilize new types of structured data to identify content and add it into search results. So, what are FAQ[...]
Checkout is a make-or-break moment for every customer journey in eCommerce, so it’s important to get it right. Currently, there’s a lot of debate on whether or not offering guest checkout is the right way to improve your sales numbers and customer experiences. Well, what isn’t up for debate is the state of cart abandonment: the current eCommerce cart abandonment rate is assessed to be, on average, 74%.
From traditional TV commercials of the 1970s to today’s YouTube, video has turned into a staple of our everyday lives. Not only is it a convenient way for customers to consume content, but video marketing also offers businesses an amazing shareable medium to reach their target audience.
According to Inc, about 90% of people find videos helpful when deciding to make purchases and almost 64% of users are more likely to buy a product after viewing a video.
A new study researched by Cisco[...]
When Snapchat hit the scene back in 2011, it shook the social media world by taking an entirely unique approach to social sharing. Today, Snapchat is one of the largest social media apps in the world and has influenced almost every other social media platform to adopt similar practices.
Unfortunately, many advertisers still seem to underestimate how powerful Snapchat is. Let it be known that ignoring the potential of advertising on Snapchat is a mistake – especially since the app is leading[...]
At present, there are roughly 2.82 billion social media users worldwide and the number is expected to cross the 3 billion mark by 2021, says Statista.
With such a vast majority of netizens being connected to social media, it comes as no surprise that brands consider social media sites like Facebook and Instagram among the best marketing platforms.
Until a few years ago, social media was primarily restricted to interacting with people; things have changed quite a lot since then. Though it is[...]
Is it necessary for a traditional brick-and-mortar auto parts seller to build an online presence? This question runs on the minds of all automotive parts retailers and wholesalers. Well, the winds of change are here: Auto Parts selling has now gone online.
For years, aftermarket automotive spare part sales for cars and bikes were considered a regular brick-and-mortar style of business. If a customer required a replacement accessory or engine part, he/she visited the nearest auto parts seller[...]
Some products just go well together. This could be because they're used for similar purposes as part of an unofficial set, or because they complement each other in some way. Other products are intended as accessories to another item and cannot even be used alone. For some small products, like samples, it simply makes more sense to purchase them as a group. Regardless of why, some customers are going to want to purchase certain items together anyway, so why don't you make it easier (and more[...]
Referral marketing is huge. No question about it.
The trick is to turn the happiest buyers into convincing cheerleaders of your business. And if a research report by the University of Pennsylvania’s Wharton School is anything to go by, the resultant referrals are not only easier to convert, but they’ll also proceed to spend more than regular customers leads.
In the end, referred customers outshine their non-referred counterparts by 16% when it comes to the average lifetime value. Plus, the[...]
If you’re tired of being an employee and doing work based on someone else’s decisions, then don’t worry – you’re not alone. It seems everyone wants to be their own boss. Or, we at least want to bring in a little more money on the side. However, it isn't always practical to quit your job and dedicate all your time to building a viable business just so you can be in charge of everything that you do. So, what's the solution?
Consider generating a passive income online. Requiring little active[...]
The holiday season is the most lucrative time of the year for eCommerce, and online retailers everywhere will soon be hit with a massive influx of orders. This is a vast opportunity for any business, but it's easy to become overwhelmed if you're not prepared. Fortunately there are several measures you can take to ensure you're ready for the large number of orders you may be shipping out during the holidays.
One crucial factor to be aware of is the deadline for shipping an order for it to[...]
The business world is cold, harsh and, if you’re not careful enough, can cause your dreams to be crushed into pieces before you know it. However, it’s not doom and gloom all the time; there are also many successful businesses that have made their way from the ground up.
In this article, we will discuss the nine worst mistakes that new entrepreneurs make most often. Read through and you can save yourself and your business from making the same mistakes.
While eCommerce may be seen as one universal market, there can be some stark differences between the world of B2B & B2C eCommerce. Whether you’re an established business owner or an aspiring one, it’s important to know how both forms of eCommerce differs when it comes to decision making, pricing, marketing, and other business practices.
eCommerce Features | 17 min read
Whether you’re dealing with booking clients for your spa service, or you’re scheduling meetings with your employees, you’re going to need a way to set that up. Of course, you can enter everything in manually – but, that method is bound to leave you with endless mistakes that lead to lapses in productivity and loss of sales. By utilizing a scheduling app or booking software to automate your processes and make them more convenient and accessible for both employees and clients, you’ll see a[...]
15 years ago, Google introduced the “nofollow” link attribute to help tackle unreliable links from user-generated content and comment spam. However, it quickly evolved to become Google’s recommended method for flagging sponsored or advertising-related links. Recently, the search giant has introduced some changes with regard to how publishers should mark nofollow links, bringing in additional attributes that will help Google understand the nature of those links. But, is this relevant to you?[...]
SEO | 8 min read
The marketing method you choose can easily make or break your eCommerce business.It can spell the difference between you getting billions of sales, or you are getting very little to no sales at all.
In this guide, we’re going to talk about which marketing method is better for your eCommerce business. Is it SEO? Or is it SEM?
Advocates of either side say that one is better than the other — leaving marketers and business owners in the middle of an SEO vs. SEM “tug-of-war.”
Is there really a[...]
Do you know what Rolex and Starbucks have in common? Or Mercedes Benz and Apple?
Ingenious products aside, these are some of the most renowned and globally recognized brands in the world that most people want to engage with.
Not businesses, but brands.
These brands invoke a sense of strong emotion and passion in their engagements and interactions that drives people to want to be associated with them.
This is branding – a strong intangible force that moves people. Being a brand is what has[...]
Working with reliable suppliers that can provide high-quality service is a critical step to the success of your dropshipping business. It can be frustrating to find a product that you like and think will sell well, only to find that suppliers aren’t able to work with you. Because of this, you feel you might lose the chance to your success that may never come back. To solve this problem, I’ve gathered a list of the top Chinese dropshipping suppliers for you to consider.