Once you find your target audience, what's the next step for your company? Maybe you're able to reach new customers with some consistency, but they never stay for the long haul.
Customers stick with your brand through both the highs and the lows are one of the most important relationships a company creates. We all want to present ourselves as worthy of having that dedicated group of customers.
So how does that happen? What are the best ways to engage your audience with your brand and keep[...]
SEO | 8 min read
What are some SEO trends that will make an appearance in 2019?
If there is one thing that’s constant about SEO, it’s that it’s always changing. From HTTPs to mobile usability to RankBrain to mobile page speed, staying at the top of Google search requires continual effort.
And the best way to help your business in 2019, just like every other year, is to stay on top of the changing landscape of SEO.
Of course, when it comes to SEO trends to look out for in the new year, you may have noticed[...]
People love spending their money. However, the way they do it has dramatically changed over the past years. More and more customers are opting for online shopping rather than hitting the high street.
Exclusive online sales and offers, a wider variety of products, the possibility to compare prices, the commodity of buying with a touch of a button at any time and from anywhere, plus avoiding the queues are only some of the reasons that explain the rise in e-commerce.
In addition to starting[...]
For most business niches including Ecommerce email marketing has won the title of the most efficient channel due to its impressive ROI of $44 per every dollar spent. And the privilege of delivering your message directly to the customers’ inbox comes with many advantages.
For example, you can apply personalization on a much deeper level than in paid search or social media. You also get to reach the mobile audience that is becoming more active at purchasing directly from their devices. And[...]
The difference between a one-time customer and a lifelong customer is the relationship you’ve built together.
It may be time-consuming, but with the right strategies, building meaningful and long-lasting relationships with your customers is an easy process. Meet them where and how they want to be met, and you’d be surprised how much more value that customer will provide to your business.
We have created a list of 7 helpful tools that will enable you to maintain successful and profitable[...]
Amazon is one of the most influential and prosperous components of many merchants’ omnichannel efforts. Therefore, learning to increase sales on Amazon is an essential task for scores of retailers.
When it comes to increasing revenue from Amazon, few tactics are more effective than winning the Buy Box.
The Amazon Buy Box lives on the top of product listing pages on the right-hand side. The Buy Box is what enables a shopper to add an item to their cart easily.
eCommerce Features | 20 min read
Constant growth and improvement are vital in eCommerce, and that's no exaggeration. The world of eCommerce has evolved so much and so quickly, that while selling online has become easier in some respects, it's become harder in others.
There are millions of online stores today, of all sizes, meaning customers can afford to be extremely picky. You often only get one chance to win these customers over, so you need every advantage you can get. Even established customers can be lost to a[...]
WooCommerce is a free plugin for WordPress that currently stands as the most popular method for adding an online store to a WordPress website. However, popularity doesn't necessarily mean it's the best solution for you, even if your existing website is WordPress-based.
This article will help you understand WooCommerce well enough to decide if you want to use an alternative. We will then discuss the benefits of using a WooCommerce alternative and the best WooCommerce alternative for your[...]
Starting a Business | 4 min read
There is no denying that starting a business is a challenging task, especially if you do it for the first time. After the creative process is done, every entrepreneur needs to assess the market, adjust the business concept to fit the market niche, hire the right staff and tackle legal issues that come together with establishing a company.
We looked at the most common issues that first-time entrepreneurs face when building their own company and we created a 7-step guide that will help you[...]
Change can come quickly in business. The small player of today may forge an empire tomorrow, while seemingly unstoppable giants may prove shorter-lived than expected.
This can be especially true for eCommerce, where staying ahead of trends and technology is crucial for survival. Anyone who cannot adapt fast enough risks going extinct.
This means that for every eCommerce platform that continues to thrive, there are many platforms that already reached their "End of Life". A wise entrepreneur[...]
eCommerce Marketing | 5 min read
Google Shopping isn’t a new option for ecommerce sellers, but it is a growing one. As of mid 2018, Product Listing Ads (or PLAs) are showing up in more and more searches because the results they drive for advertisers are undeniable.
Studies have found that Google Shopping ads can yield 26% better conversion rates at a 23% lower cost-per-click (or CPC) over traditional text-based ads. That’s a big difference — regardless of whether your online store serves 50 customers or 50 million.
So how[...]
If your ecommerce site uses Google Analytics or keeps track of the items in a shopping cart, your business is using HTTP cookies, and you may need to offer site visitors an option to opt out.
Cookies are small text files that can be used for session information (logins, shopping carts, and similar), personalization, or monitoring. When someone visits your business online, your website tells the visitor's web browser to store the cookie information and send that information back with each new[...]
According to a Research & Markets report, vape products and e-cigarette industry will cross $43 billion with 15% of Compound Annual Growth Rate (CAGR). The rise of the vape industry is the product of adverse effects of tobacco and cigarette smoking. Every year, 7 million people face death due to tobacco and cigarette smoking, and vaping is an appropriate alternative for smokers who want to quit.
Vape products are widely accepted because of their less or no tobacco ingredients, hence a great[...]
In November 2018, Apruve released its 2018 E-Commerce Apruval Rating Report, detailing the state of B2B companies within the world of e-commerce.
As we surveyed a variety of B2B companies and their customers, we focused on answering more than a few questions, such as:
Web Design | 8 min read
Are your customers completing the checkout process? Or do they feel confused or let down at the final point in their buying journey?
If you get nothing else right with your online store (and hopefully that’s not the case) make sure you get your ecommerce cart design right.
Design it with one single purpose in mind: getting customers to pay for what they’ve selected. If not, they may head for the exits before completing their purchase.
And a lousy cart or checkout page destroys your[...]
Starting a Business | 8 min read
So you’re thinking about starting your own business. Maybe you know exactly what it is you want to do, maybe you’re still toying with a few ideas.
Either way, we’ve put together a checklist to help you get things down on paper and work out what needs doing. From deciding your idea to working out the legal requirements, this article will give you the perfect grounding to go out and make things happen.
You’re seeing pop-up stores more and more as you stroll through the city. They’re a unique way for ecommerce businesses to reach out to customers who would never really see in person what the company is like. They’re a great way for both sides to build stronger relationships with each other, a gentle reminder that the company is run by people who do, in fact, care about their customers’ opinions.
In an effort to promote more personalized customer experiences, pop-up stores have become the[...]
Amazon, Google and now Facebook are all vying to be the digital assistant you go to for all your personal household needs. From shopping reminders to connecting with family over video calls, these tech giants want to be part of it all.
According to TechCrunch, over 47.3 million U.S. adults have access to smart speakers, and the market value for digital assistants worldwide will rise to $8.56 billion by 2019.
And every tech giant wants to come out on top. In this article we'll review the[...]
Dropshipping is becoming one of the most popular ways of doing business online. Ecommerce giants like Amazon, Walmart and Wayfair and small businesses alike utilize the dropship fulfillment model for their businesses. As more and more ecommerce businesses venture into the dropshipping realm, they find themselves needing a solution to streamline how they run their companies including how they automate the dropshipping side of their businesses.
To understand[...]
It would be safe to say that a person who’s afraid of making a mistake is never going to taste success. Mistakes are an inevitable side-effect of effort, experimentation, and curiosity, all of which are traits that are necessary for climbing to the top in virtually any field. No matter how much safer it is to learn on mistakes of others, trial and error is still the most efficient didactic method in the world.
This is a theory that holds true in any aspect of business and web design is just[...]
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