Market research is a crucial point in a business’s journey, whether you’re just starting or you’ve been open for years. Without it, you’ll be essentially going in blind in terms of marketing efforts, product development, customer service, and even business operations as a whole. But what exactly is market research, and how can you conduct your own to gain valuable data-driven insights? Let’s find out.
How much is your brand actually worth?
While numbers in a presentation can provide some insight, there’s so much more to building a successful (and valuable) business than profit, loss, and the bottom line. One of the most important factors to consider when determining your brand’s worth is brand recognition.
Starting a Business | 24 min read
Life inside the novel coronavirus pandemic is full of uncertainty, from our health to our economy. As more states and countries declare stay at home orders, and many employees lose their jobs, it's become difficult to predict how business owners can navigate the ongoing pandemic.
While we all move towards staying in isolation at home, eCommerce businesses have a unique opportunity to supplement peoples' lives and support them with the products and services we need every single day. And small[...]
Marketing teams are the engine that sets any business in motion. Their main mission is to create and promote a company image that ideal customers would love. Highlight product features, and you stimulate sales as a marketer.
Thanks to marketing teams, companies can build a reputable and trustworthy presence both online and offline. That being said, they are not the only ones shaping company images.
Opinions and product reviews now have the power to make or break a brand. The online medium[...]
The novel coronavirus has created a serious health problem for the entire world and for the economy, with many small businesses caught in the crossfire.
In addition to peoples' lives, businesses large and small are also becoming a victim of this global pandemic. Thankfully, there are resources for help and assistance via debt relief grants, loans, and even nonprofit and private funding options.
While approximately 30 million American small businesses are facing some serious uphill battles in[...]
Business-to-business (B2B) eCommerce might not be as popular as the business-to-customer (B2C) space, but it is blooming.
For years in the internet community, there’s been constant debate over what the best browser is to use. While each browser offers its own unique selling points, there’s usually only one browser that comes out on top: Google Chrome.
Starting a Business | 7 min read
When you've got a great idea for an eCommerce website, you want to make sure that every detail is in place when you're ready to launch. Before you decide how your website should look and function, you need to find a reliable hosting solution.
Coming up with fresh content ideas and finally putting those concepts to paper via a blog post for your brand or business is tough. But, following through with the actual publishing of your blog article is even tougher. Not only does the whole process have to start with inspiration (and a good enough reason why), but it also has to end with enough a confidence that you’ve accomplished what you set out to do with your content. The best way to establish that is by writing a great conclusion[...]
Giant logo on your shirt or bag? No problem – as long as it’s a brand you’re passionate about. When they shop, customers will typically encounter generic brands that they’re relatively with settling for and brands that they know and love. The latter are the ones they’ll go out of their way to get, the ones they’re willing to pay more for, and the ones that they’ll even freely advertise for.
The goal of every email we send out is to reach the reader. To convince people to open the email, we come up with catchy previews and subject lines. To make sure the recipient is interested enough to click on links, we create enticing copy and sleek visuals.
However, all of these things are as good as dead if the email doesn’t land in the inbox in the first place.
Tax Day is the due date for filing federal income taxes in the United States. Since 1955, Tax Day takes place on April 15 with a couple of exceptions — if April 15 is a Friday, taxes are due the following Monday, April 18. If April 15 is on Saturday or Sunday, taxes are due the following Tuesday. The date is also different for anyone who files a US tax return but lives outside the US, receiving an automatic 2-month extension that moves their deadline to June 15. Despite these variables,[...]
Let’s face it; accounting is never the most exciting part of running a business unless, of course, you’re a trained accountant or enjoy playing about with numbers. From tracking your expenses and income to calculating your business taxes and employees’ salaries, there are plenty of reasons why most business owners find accounting tasks boring.
Unfortunately, it’s practically impossible to succeed in entrepreneurship if you cannot manage your business finances properly. What this means is[...]
Erma Bombeck once said, “The odds of going to the store for a loaf of bread and coming out with only a loaf of bread are three billion to one.” As funny as it sounds, there is some truth to it.
While traditional retailers would wait for shoppers to visit the store to learn their product preferences, new-age shopping culture is rooted in the power of data and consumer-specific personalization. Consumers, unlike those in the olden days, expect brands to understand who they are and what their[...]
Most common SEO practices typically focus on elements like meta titles, meta descriptions, etc. because they’re the tags that show up on SERPs, or search engine result pages. But there’s other tags that only appear on your website page that also play a vital role in ranking on SERPs; one such tag is the H1 tag.
Although the H1 tag isn’t visible in a search result, it helps both search engine spiders and human users to better understand the content of your web page. This helps to further[...]
As a project manager, you will face a lot of challenges in your career. Especially when you are running an online startup, there will come a time when your business grows to the point where things seem like they might start falling apart. You will be facing multiple project timelines that you need to align and accomplish. There will be resources that you need to handle, as well as budgeting needs that need to be met.
In the 21st century, many companies are expanding their services to include foreign markets. The benefits of such expansion include access to larger target audiences, competitive advantages, foreign investment opportunities, improved profit margins, diversification, and much more.
If you’ve placed opt-in forms on your website and the subscribers are rolling in, congratulations!
But there’s more work to be done — to really use your email list to your advantage, you need to build strong relationships with your new subscribers.
A solid relationship starts with a welcome email: an email that greets, congratulates or guides your new lead’s expectations.
It’s a running joke that Amazon is basically taking over the world. With Amazon tallying revenues of over $230 billion, it’s difficult for even large competitors to stand toe to toe with such a behemoth in the e-commerce space. Even worse, it can be next to impossible for small online businesses to stand up to Amazon. Fear not competitors of Amazon, I bring you tips!
Starting a Business | 5 min read
While you’ll occasionally meet a business or business owner that is perfectly content with zero percent growth, embracing a “why rock the boat” kind of attitude, almost everyone else will be scrambling to find ways to grow quickly and sustainably. After all, growth is the key to continued success in all areas of life – especially business.