Fraud Prevention | 6 min read
When trying to start their own eCommerce business, you will inevitably consider which features you will need for your website. Given that you are almost certainly on a budget, you will likely separate these tools between which ones you need and which ones you do not need but might like to have. The idea here is that you keep what you know you will need, get anything else you can, and save anything else you might like for later.
However, before making any firm decisions, you must know what[...]
There's no doubt that eCommerce has grown exponentially and continues to grow every year. Today, we've reached an age in which a business without a website is at a severe disadvantage. But you shouldn't look at an eCommerce website as something you simply "need" to have in order to survive (although you do). Instead, look at it as a vast opportunity for your business to reach a level of growth and success that wouldn't have been possible before the advent of the internet.
A lot goes into [...]
The meaning of the term “website usability” seems fittingly obvious just from its name. It is the measure of the ease with which people can use your website. Less obvious is how one goes about measuring it.
In this article we'll provide more information on website usability, including why it is important and how you can test your own website for it.
Usability testing entails testing a website for how easily it can be used. This can involve checking a wide range of[...]
When you invite someone to your home for the first time, you have to tell them how to find you. The easiest way to do this would be to simply give them your address. From there they can navigate directly to your home.
Similarly, a domain is your website's address. It’s how visitors will find their way to your website. Selecting your domain is an important step, as not only will it affect how easily your customers find you, but it can also help improve SEO for your brand.
Additionally, once[...]
Link building should be a fundamental stage of your SEO strategy. If you’re just getting started at SEO, don’t freak out! Building and conducting a link building strategy can be done smoothly with these practical tips.
The whole process of link building consists of manually getting links from other websites to your own with the ultimate goal of increasing both traffic coming from different parts of the web (referral traffic) and increasing the authority of a website.
To get started, let’s[...]
The general answer for anyone who wants to run a successful online business is “yes.” Although it’s not a requirement for having a successful eCommerce website, a blog can do wonders to improve traffic and, therefore, sales and profits.
Before I even go any further, here are some interesting statistics to consider:
High quality web design is likely to attract more visitors and increase traffic to your website. For any website to be effective and successful, it is crucial to keep current with website designs and trends. A web page that looked modern and sleek in 2018 could be obsolete and outdated in 2019.
It is in this regard that web designers and eCommerce development companies are working round the clock to keep up with eCommerce web design trends in 2019.
Whether you own a small business or a large[...]
Customer Service | 7 min read
You’ve purchased a radio, but for some reason you just can’t get it to work. It’s still under warranty, so the logical thing to do is call the manufacturer.
After an hour on hold, listening to elevator music, you give up. You then decide to email the company but the email bounces.
As a last-ditch attempt you reach out via their Facebook page, only to be met with silence. Not even an automated acknowledgement of your message.
Infuriated, you vow to never, ever buy anything from this brand[...]
Attract customers, attract customers, attract customers. That’s your main obsession, isn’t it? Of course it is – as an ecommerce owner, it’s impossible to forget that you need customers to increase your sales.
The question here is how? What’s the best strategy to sell online with an online shop? That’s precisely what we’re going to talk about in today’s post. Today we’ll share with you the two main concepts on which every sales strategy is based. And because of how well they combine and work[...]
One key part of marketing these days is web design.
What are the best ways to really create the best site that you can? Which elements should you implement in order to engage the user?
Here are the top web design strategies that will take your marketing business to the next level.
“Mobile isn’t just the future; it has revolutionized business. Mobile devices are a key communication tool for most consumers in the US and growing numbers worldwide.” - Neil Patel
Like marketing expert Neil Patel said, the mobile revolution has completely changed the face of business. Today, it’s all about smartphones and the mobility they give us as consumers.
To illustrate, mobile marketing statistics show that there are now more global mobile users than desktop users. 95% of Americans[...]
Starting a Business | 42 min read
If you're getting ready to launch a startup, you're probably experiencing a great many things. A huge rush of excitement, anticipation, and probably some stress and uncertainty. After all, 80% of small businesses fail, and the initial steps you take pre- and post-launch are crucial to your long-term success. All too often, making a mistake can lead to backtracking that most businesses just can't afford. Starting a business always involves tons of decision-making, and to make the best[...]
Starting a Business | 21 min read
It takes a lot to succeed in business — the drive to excel, the dream of entrepreneurship, and a great deal of trial and error. Research is invaluable, of course, including market research and a solid understanding of your ideal target customer. But nothing beats experience, and as every smart business owner knows, the learning process must never stop.
That's why, as part of our celebration of International Women's Day, 3dcart went straight to the experts. We asked women in eCommerce to[...]
If you’re already using Google Shopping ads to promote your ecommerce store’s products, you know how powerful it can be.
Between 2015 and 2016, searches with Product Listing Ads (or PLAs) more than doubled. Google Shopping campaigns consistently outperform traditional AdWords text ads in both cost per click (CPC), where it averages 23% less, and conversion rate, where it runs 26% more effective.
As an ecommerce store, you get a lot of benefit just from using Google Shopping — but is that[...]
Shipping & Fulfillment | 7 min read
In the ever-evolving and growing e-commerce industry (i.e., purchasing a product before you can touch it, try it on, test it out, etc.) returns are unavoidable--expected, even.
As traditional brick-and-mortar stores move operations to the world wide web at an astoundingly rapid rate, the online shopping habits of businesses and customers alike are taking shape before our eyes--namely, the perception of returns.
In a world where purchases can be made at the click of a mouse, lax return[...]
Starting a Business | 8 min read
For many entrepreneurs and prospective business owners, coming up with the name for your new venture can be comparatively simple and even enjoyable. It is true that this is not always the case, of course. Still, it is also true that “What business name should we use?” is one of the first questions that many people consider when starting a business. Sometimes, people even create a name first and proceed from there.
The emphasis that many place on this one aspect is not entirely without[...]
Conversion rate optimization is highly dependent on different factors, one of which is the quality of content and the appeal of the overall text that you generate.
Being a content marketing specialist, it is one of the most important key performance indicators that you should know about. CRO refers to the practices that help in increasing the number of people who visit your website and fulfill the goals of your CRO strategy.
It can be greatly improved by focusing on the style, content type,[...]
There are so many aspects that go into running your eCommerce store - finding the right assortments of products, creating eye-catching product pages with beautiful images, reaching relevant customers with your marketing efforts, managing inventory and shipping - you probably think that deciding which payment methods to offer is of secondary importance.
A payment is a payment, right? Wrong! Selecting a payment method is one of the most critical elements of the customer journey and[...]
Privacy is a primary concern for your customers and for legislators around the world, so your company's privacy policy cannot be an afterthought. It must reflect a sincere commitment to privacy and a desire to meet the highest legal standards.
So how do you get a privacy policy for your online store? Frankly, you probably have three options.
Now more than ever, your website needs to be fast.
If it takes even a few seconds to load properly, you might be losing important visitors. In fact, most customers or visitors won’t even wait up to two seconds for website content to properly load. That’s why your loading time is one of the most important things you need to focus on when building a website.
Not everyone has all of the patience in the world. If it takes too long for your page to load, your customers are more likely to jump[...]
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