With the advancements in technology and the innovation of the internet, starting an online business is becoming increasingly more popular. These websites and companies can be extremely profitable and can have a much lower overhead than a[...]
In the ecommerce world, marketers are constantly on the hunt for new ways to promote their stores while lowering time and effort investments and boosting ROI. In recent years, advertising on Facebook has become one of the most popular ways to do[...]
It is that time of the year when all ecommerce store owners are busy forming result-oriented strategies for the biggest sale season of the year. And, if you haven’t still made a proper plan for the ecommerce saga, now is the right time to start[...]
I have been running Facebook ads since 2014, but my Facebook marketing game then, is nothing like it is now.
After many years of practicing setting up and trialling Facebook ad campaigns, I feel I have now cracked the Good Ole Facebook code to [...]
There are over a billion websites on the internet today. Naturally, some are extremely popular while others are obscure. Some are designed better than others, some serve a wider audience than others, some are updated more often and are more[...]
We have experienced a tremendous increase in all the fields of digitalization, from social media platforms to email marketing. In the same vein, a lot of companies are seeking the best solutions that will help them to build their brand and engage[...]
Choosing a name for your brand or business can seem daunting. You want something unique, but still memorable. It should make some sense so customers can pronounce and remember it easily, but you don’t want to box yourself in, in case you decide[...]
Creating a logo – and staying within budget – can be tricky for new business owners who don’t have the capital to spend on a design team. Luckily, creating a memorable logo doesn’t have to involve a professional designer.
In this article we'll[...]
A great website is important for your business, and the homepage of your site is critical. Your homepage will be the first thing visitors see, so it needs to make your business attractive in every way possible. Appealing design, a user-friendly[...]
A press release can be a fantastic tool for gaining media attention and informing the public about your business. A successful press release can result in articles from media sources, additional customer interest, and more sales overall. Since[...]
Google Shopping has seen tremendous developments over this past year with the release of many new features, all of which require a solid understanding and savvy use of product segmentation and custom labels.
Smart marketers will do well to keep[...]
In 2017, Facebook overhauled the way their ecommerce shopping functionality works. The network made it easier than ever for ecommerce brands to sell products directly through Facebook with the new Shop tab and brands have been reaping the[...]