eCommerce Marketing, Email Marketing

Email Marketing Automation: Are You Missing Out?

Marketing automation – heard of it? Over the last few years, software built to automate marketing has sprung up everywhere, and email marketing isn’t left in the dust.

The main selling point behind email automation is that it enables marketers to[...]

eCommerce Marketing, Conversion Optimization

Why should e-commerce companies focus on price optimization?

For every e-commerce company that exists, there is another with a similar offering and similar products.

Customers don’t have to shop with you and in most cases, they have no loyalty to you. So, if you want your e-commerce business to succeed you[...]

eCommerce Marketing, Conversion Optimization

Complete Guide to the eBay Promotions Manager

People shop on eBay because they're looking for desired items at the best possible price they can get. You know they're looking for bargains, so you can make your own listings stand out from the crowd with eBay promotions. All customers[...]

Complete Checklist for Starting a Business

Starting a business is a long, involved process, but you can make it a lot easier on yourself by following a structured plan.

The secret to completing any task is knowing what to do, and when and how to do it — and while starting a business might[...]

eCommerce Marketing

10 Most Common Mistakes in eCommerce Business

Website development is a tricky concept that many retailers and businessmen are still trying to figure out.

Designing your own e-commerce website is definitely not an easy feat, especially if it’s your first time. E-commerce websites are not just[...]

b2b ecommerce

Set Up Your Website for B2B Ecommerce Sales

Is your business making use of the ecommerce opportunity at your fingertips?

When we talk about ecommerce, most of us imagine retail powerhouses like Amazon or Wayfair – but the B2B ecommerce potential is even bigger. In fact, the business[...]

Starting a Business

How To Transition Your Physical Business Online

The world of commerce is turning away from physical storefronts and going digital. It seems like customers can buy almost anything online nowadays, and more customers love the ease of online purchasing.

With big-name businesses like Amazon[...]

Conversion Optimization

Common Mistakes That Cause Cart Abandonment and Cost You Sales

Shopping cart abandonment is an epidemic in the ecommerce world.

Recent data shows the average cart abandonment rate is almost 70 percent. That means only 3 out of every 10 people who places an item in their cart actually buys it.

Cart[...]

Sell on Amazon

5 Reasons Why You Should Be Selling on Amazon

If you're interested in selling more online, you could be starting from a few potential points.

Maybe you already have an online store of your own and you're looking to break into a larger market. Maybe you're already selling on a large[...]

Email Marketing

3 Email Marketing Templates to Convert New Customers

Where do your new customers come from? Facebook ads? Google search results? Thin air?

Time and again, studies show that email marketing is the most effective channel for customer acquisition. Reports estimate 44% of all consumers made a purchase[...]

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