15 years ago, Google introduced the “nofollow” link attribute to help tackle unreliable links from user-generated content and comment spam. However, it quickly evolved to become Google’s recommended method for flagging sponsored or advertising-related links. Recently, the search giant has introduced some changes with regard to how publishers should mark nofollow links, bringing in additional attributes that will help Google understand the nature of those links. But, is this relevant to you?[...]
SEO | 8 min read
The marketing method you choose can easily make or break your eCommerce business.It can spell the difference between you getting billions of sales, or you are getting very little to no sales at all.
In this guide, we’re going to talk about which marketing method is better for your eCommerce business. Is it SEO? Or is it SEM?
Advocates of either side say that one is better than the other — leaving marketers and business owners in the middle of an SEO vs. SEM “tug-of-war.”
Is there really a[...]
Do you know what Rolex and Starbucks have in common? Or Mercedes Benz and Apple?
Ingenious products aside, these are some of the most renowned and globally recognized brands in the world that most people want to engage with.
Not businesses, but brands.
These brands invoke a sense of strong emotion and passion in their engagements and interactions that drives people to want to be associated with them.
This is branding – a strong intangible force that moves people. Being a brand is what has[...]
Working with reliable suppliers that can provide high-quality service is a critical step to the success of your dropshipping business. It can be frustrating to find a product that you like and think will sell well, only to find that suppliers aren’t able to work with you. Because of this, you feel you might lose the chance to your success that may never come back. To solve this problem, I’ve gathered a list of the top Chinese dropshipping suppliers for you to consider.
As an e-commerce business, you want customers to be able to reach your site any time of the day or night. So, what happens when your site is not available due to your hosting company? You lose sales and possibly customers.
Keeping up with the latest trends is vital for anyone running a business. Dedicated entrepreneurs and online store owners should always be vigilant of the newest developments in technology, as well as the most recent research on customer behavior. If you are aware enough and quick-witted enough, you can make more informed decisions about everything related to your overall strategy: which innovations to use, which directions to take, and which updates to make on your website. Watching the[...]
Digital products offer great opportunity for building an eCommerce business without any material inventory. Compared to physical products, they pose less hassles in terms of fulfillment. In the current eCommerce landscape, selling digital products can be a lucrative prospect for a lot of entrepreneurs, technology enthusiasts, artists, educators, freelancers, and more. Today, let’s explore different digital products and how you can sell them through your website.
Customers love to interact with eCommerce stores now more than ever, especially with their journeys now merging online shopping with in-store retail. What most online stores may not be aware of is that UGC, or user-generated content, can directly affect an online store’s conversion rate. UGC can take the form of many types of content, including customer reviews, social media posts, and video content.
Google is typically everyone’s first stop when searching for any given thing, so why not put the power of Google to work in gathering market intelligence for your brand? With Google Alerts, you’ll receive notifications every time your company is mentioned anywhere on the Web. It’s completely free to use and takes just seconds to set up. Moreover, you can set up multiple alerts to track, well, anything, including keywords relevant to your business or industry. (Yes, you can monitor mentions[...]
When you start growing your business and reach a point where it expands rapidly, it will become difficult to manage and sustain customer relationships. Marketing automation can help you connect with your prospects through customized content that will aid you in turning them into loyal customers.
There are many phases in a sales funnel through which you build your brand image using well-structured marketing campaigns. The next step is to start generating leads by offering incentives to your[...]
Shipping can be a stressful part of eCommerce for customers and retailers alike. Problems with delivery mean extra work for both the buyer and seller, with the online store sometimes taking the blame regardless of the source of the issue. When shipping is as smooth as possible, customers have a better experience and brands receive a benefit to their reputation.
Shipping carriers have made numerous improvements to the process, aimed at peace of mind and convenience for customers expecting an[...]
Authority content might be time-consuming to create, but it can explode your eCommerce site’s SEO traffic. How do you go about making this happen? In short, find a good keyword opportunity, create long-form content, and then build quality links to it — all of which are explained in detail below.
Some might think that long-form content is not the best way to provide information to your audience due to the short attention span of people nowadays. This simply isn’t true, as there are a lot of[...]
With the rise of cloud technology, it’s never been easier to get an e-commerce brand off the ground without breaking the bank.
Innovative software vendors like 3dcart, Shopify, and Magento have been steadily introducing a wide array of features that go beyond simple “shopping cart” functionality, and built-in integrations with a variety of turnkey business applications and plug-ins make it easy for online retailers to add on specific functions as they’re needed.
With these built-in features[...]
Dropshipping’s rise as a money-making model is evident from the fact that more than $85 billion in sales come from dropshipping each year. Just to put that into perspective, Intel earned $79 billion in revenue in 2018.
The dropshipping model itself is very simple. You market your products online (while holding no inventory), and when a customer pays for one of your products, your supplier fulfills the order, taking care of packaging and shipping. And, therein lies the appeal of dropshipping:[...]
As the days get shorter and the nights get cooler, there is one thing that inevitably begins to take over retail operations… and that’s planning for the holidays. As online sellers in particular, it’s important to consider how shipping can help or hurt your business this upcoming holiday season. If you’re not ready for the shipping rush that will soon take over both the streets and skies alike in the months ahead, your business risks not only late, damaged or even lost deliveries – but also[...]
If you’ve got the best customer service and support team on the planet, even they won’t be able to help customers effectively without the right tools at their disposal. For great customer service, you’ll need tools that your whole team can use to accomplish everything needed to treat customers great and delivery them exactly what they need, whether it’s fast answers to a question or a quick resolution to their issues. Today, we’re going to go through some of the top eCommerce customer[...]
Shipping & Fulfillment | 5 min read
Do you own an ecommerce website and struggle to find an expert and economical shipping service for it? USPS (United States Postal Service) offers a flat rate shipping service that may be a perfect match to fulfill your business requirements, potentially helping you reduce shipping costs and improve your customers' shopping experiences.
Do you have questions about USPS and the services they are offering? Read on to know all about USPS Flat Rate Shipping and why you should use it for your[...]
No one can deny that the Internet has conquered our lives. Most people have favorite websites, blogs and pages, but lack understanding any that the popularity of any resource requires careful work. SEO is a highly effective approach to make your website more popular, so the Plerdy team has collected 30 tips that you can use for SEO promotion.
SEO brings more traffic to websites and makes them more noticeable among other resources. Search optimization has the following primary goals:
Starting a Business | 6 min read
Standard operating procedures (SOPs) are sequential instructions that act as a benchmark to guide the work process that employees follow. SOPs enable companies to operate their day-to-day operations in a way that’s consistent and predictable. There’s benefits of implementing SOPs for all types of businesses, however ones that require strict adherence to standardized procedures and rules will benefit the most.
SOPs are not typically implemented for businesses that thrive on creativity,[...]
Building a website for your B2B store may require a significant amount of planning, brainstorming, and design work. Newcomers in particular may find themselves unsure of what they should focus on when creating the website. Naturally, each business may need to emphasize different aspects depending on their industry, size, and other factors. With that said, there are quite a few features that can be of great assistance to any B2B enterprise. Here is some information on ten of the universal[...]