eCommerce Blog

Email Marketing | 10 min read

How to Write a Product Launch Email: The Complete Guide

You’ve done your brainstorming sessions. You’ve done your market research. You’ve even done your prototyping and price testing. Just as you thought most of the hard work was over, you’re left with one huge challenge to overcome: launching your product.

Before you think about organizing a grand unveiling event or spending all of this quarter’s budget on giant billboards, you must go back to basics. We’re talking about email marketing.

Starting a Business | 9 min read

Hybrid Shopping: How To Prepare for the Future of eCommerce

Whether you’re talking about vehicles or working arrangements, “hybrid” is everywhere. It essentially means merging two concepts to create a better version of the original. 

Hybrid shopping is another trend that will take the world by storm. It’s a meshing of physical and digital shopping — and it's quickly gaining traction in a way that retailers will find hard to ignore. 

Conversion Optimization | 11 min read

5 Types of Customers and How to Convert Each of Them

It can be frustrating to receive substantial traffic to your website with little to no sales to show for it.

And the truth is, your marketing efforts  — from SEO to referral marketing — will be in vain if you end up in a financial hole due to low conversion rates.

Social Media | 11 min read

9 Effective Ways to Use Short-Form Videos for eCommerce

What comes to your mind when you think “short-form videos?”

If you’re thinking of lip-syncing or dancing videos, you wouldn’t be wrong — but they can be so much more.

Online Tools | 9 min read

7 Emerging Technologies in eCommerce You Should Know About

From automation via chatbots to AI-powered shopping experiences, the eCommerce industry is poised for significant changes in the near future.

Apps & Integrations | 10 min read

How To Invest in the Right Tools To Grow Your eCommerce Business

The ease of launching an online store, coupled with an increase in cross-border transactions, has lowered the barrier to entry into the world of eCommerce.

Other than picking a hero product, choosing eCommerce tools to perfect your product offerings, optimize marketing strategies, and nurture customer relationships decides if you’ll win this game!

eCommerce Marketing | 9 min read

The Benefits & Challenges of Inbound or Outbound Marketing For eCommerce

Inbound and outbound marketing are both powerful tools in their own right. Knowing how to market your product or service is one of the most essential tasks for any business, whether a start-up or a big corporation.

Social Media | 12 min read

7 Instagram Statistics That eCommerce Businesses Need to Track

With almost two billion users, Instagram is a social media platform that eCommerce businesses can’t afford to ignore. It’s not just the platform’s reach that makes it a vital marketing platform. Its features, such as Shoppable posts and Instagram Live, allow you to promote your products easily and interact with potential customers. Used the right way, Instagram can propel your business to success.

Shipping & Fulfillment | 10 min read

Mastering eCommerce Freight: A Guide for Small to Mid-Sized Businesses

Ensuring smooth eCommerce freight logistics is a challenge for many small to mid-sized businesses (SMBs) that operate globally, often grappling with high shipping costs, complex customs regulations, inventory management, and smooth logistics and visibility throughout the shipping process.

Shipping & Fulfillment | 8 min read

The Growing Importance of eCommerce Inventory Accuracy

If you work in retail or eCommerce, inventory is the lifeblood of your company. You also carefully pick the best people and recruit top talent to ensure areas like order fulfillment operate as smoothly as possible.

eCommerce Marketing | 8 min read

7 Steps eCommerce Businesses Should Follow to Run an Effective Giveaway

Giveaways bring an air of excitement to a brand’s followers. They give people a chance to engage with brands they love while standing a chance to win exciting prizes. 

As a result, knowing how to do a giveaway is essential for eCommerce business owners.

Starting a Business | 7 min read

How Startup eCommerce Stores Can Stand Out in Competitive Markets

Everyone has gone online — you would be hard-pressed to find anything in the “real” world that you can’t find for sale on the Internet somewhere. And just as physical shops need an alluring display to attract potential customers, your eCommerce store needs the same. 

Starting a Business | 9 min read

The Right Way to Conduct Price Testing Methods (And 5 Mistakes to Avoid)

If you’re launching a new eCommerce business or simply introducing a new product line, one challenge remains the same: pricing. 

Get it wrong, and your business won’t reach its full profit potential. That could be the case whether you go too high or too low. To get it right, price testing is the way forward. Undertaking valuable price testing helps you understand where your products sit in the current market conditions. 

Conversion Optimization | 10 min read

How Can AI-Based Tools Help Streamline Your Online Selling Process?

Welcome to the world of online selling, where competition is fierce, and staying ahead of the game is a constant challenge. In today's digital age, businesses must navigate a complex and time-consuming online selling process to achieve efficiency and profitability. 

Customer Service | 10 min read

12 eCommerce Customer Touchpoints Your Store Can't Afford to Neglect

How you communicate with your customers says a lot about your business.

To drive engagement, burnishing those brand reputation credentials is paramount. But what’s the best way to go about doing that?

Starting a Business | 10 min read

How to Build a Strong Cash Flow Strategy for Your eCommerce Business

Running an online business has its challenges, and sustaining cash flow is vital. 

In simple terms, cash flow is the net amount of cash and equivalents transferred in and out of a company. How well you track and maintain it can make or break your business’s growth. 

Customer Service | 8 min read

12 Proven Customer Service Strategies for 2023

Are you prioritizing customer retention? Even a 5% increase in customer retention can shoot up your business and increase revenue by 25-95%.

Yes, you heard that right! 

Web Design | 10 min read

8 Types of eCommerce Images Your Store Should Have

Product images are essential for any eCommerce store. Authentic photos can communicate your brand values to customers. They also help potential customers visualize the products in your store. After all, these are images of products that they can’t physically touch.

Shipping & Fulfillment | 9 min read

7 Strategies To Improve Delivery for Your eCommerce Store

Customer expectations greatly influence the ever-evolving eCommerce landscape.

Their rising demand for efficiency is pushing business owners to improve delivery in their eCommerce stores by bringing down shipping costs and making the experience as seamless as possible.

Starting a Business | 9 min read

5 Legal Business Policies To Have in Place for eCommerce

So, you have a great idea for an online business. You’ve done market research, know current eCommerce trends, sourced the products you will sell, and built a snazzy new website to connect with your customers. You have also identified the best social media platforms to market your products, so you’re ready to get on the path to that first million, right?

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