The nature of running a business has changed dramatically throughout history, but if there are two things that have always been true (and always will be), it's that being an entrepreneur is both challenging and rewarding. A business owner needs to put in quite a bit of effort to be successful, and it's often said that true dedication is just as important as the product, unique value proposition, and all other parts of a business concept. After all, you can have the best idea in the world,[...]
New customers are the lifeblood of successful businesses. At least, that is a belief that many business owners have internalized. You can see it in their actions. For example, SocialMediaToday reports that 7 million advertisers spent $10.1 billion on pay-per-click online ads in the year 2017 alone.
For more experienced business owners, though, a different goal reigns supreme: turning one-time shoppers into lifetime buyers. Early on, businesses focus on generating leads. Established[...]
Digital marketing is driven by Search Engine Optimization (SEO), which is a strategy employed to improve a website’s ranking in online search results. SEO is also one of the fastest-changing aspects of online marketing due to constant updates in algorithms that affect everyone.
In 2020, you need to be prepared for more changes that will take place so that you can capitalize on your online presence. Developing a strategy for improving the SEO of your blog or website will determine how you[...]
Hacking and cyber attacks have been the bane of websites since the internet’s creation, and that still hasn’t changed. As security measures get more advanced, so do hacking strategies. Any website being hacked is a serious ordeal, but stakes are elevated in the case of eCommerce due to the sheer amount of sensitive data that can be breached and stolen from online stores.
As a merchant, you want your business to be as secure as possible and your customer’s information safe from bad actors.[...]
Google is constantly altering its algorithm and announcing new features for it’s search engine, always with the intent of making the search experience better for users (but not always easier for SEO professionals). But it seems like Google has actually made a change that benefits both end-users and webmasters in their newest updates for product feeds. Specifically, Google is making rich product page result features more accessible to online merchants who use the Merchant Center’s product[...]
SEO | 6 min read
E-commerce has completely changed the way the market used to work and has jumped in quickly upon the screens of customers. Going a step further and making our lives even simpler, voice-controlled search is coming up as the next big thing in our modern-day world.
Devices and software like Alexa, Google Assistant, Apple’s Siri, Samsung’s Bixby, and Microsoft’s Cortana are just a few examples of some wonderful platforms that are highly capable of handling tasks effectively. With just your voice[...]
Recent surveys from Facebook state that up to 83% of shoppers run to Instagram to discover new products and services. The same study shows that 81% of people use the platform to research about brands. Based on those numbers alone, it’s clear how Instagram has grown to become an invaluable platform for every successful online entrepreneur.
Although you may have an official website, having a presence on a separate platform where you can showcase your products and services is an added advantage. Online marketplaces make it possible for you to concentrate on improving your business, leaving the platform operator with the responsibility of handling logistics and processing all transactions. A shoppers’ preference survey by Statista shows that more people are inclined to make repeat purchases from online marketplaces than any other[...]
The question “how to boost e-commerce sales” stings virtually every business owner, whether you’re a beginner or seasoned. Nowadays, there are a huge number of tips and tricks to impact sales rates. Some are more efficient and effective than others, so it can be difficult to determine the best strategy for boosting your sales numbers.
Before we began writing this article, we’ve thoroughly gathered consumer habits and the latest trends in e-commerce. Next, we analyzed them meticulously, which[...]
eCommerce Features | 6 min read
The eCommerce leviathan Amazon has robots facilitating and speeding up work in their warehouses. Walmart uses flying robots to monitor inventory levels and flag missing items in their distribution centers. In this way, modern leading-edge companies resolve several issues that improve management efficiency and labor productivity. Moreover, robots work 24/7 and make fewer mistakes than humans. Small businesses should learn from the best; that's why this article is dedicated to the automation[...]
Amazon got its start nearly a quarter-century ago in 1995. Jeff Bezos started the company using his parents' life savings.
eCommerce has come a long way over the last 25 years though. Instead of risking everything you have saved and combining a bunch of different services to set up your store, modern eCommerce platforms let you do it all in one place for as little as $20 a month.
Let's answer the question "which eCommerce platform should I use" by looking at five of the top choices.
Is your online store not as visible as you’d like? It could be that you haven’t optimized your on-page SEO properly just yet. But, don't worry; this is where an audit can help you out.
SEO can be pretty demanding and time-consuming. It can also be really complex, and working on it takes time away from managing your store and making sales. But, SEO is important and a lot harder when you don’t perform a regular audit.
An SEO audit ensures you stay on top of things. It gives you insights into[...]
Links have become more and more important in search rankings today.
The latest survey by Sparktoro among 1,584 professionals in the field of Search Engine Optimization reveals that the top two out of 26 Google ranking factors ranked are relevance of overall page content and quality of linking sites and pages.
That's pretty true for all types of websites, including eCommerce sites.
It isn't just how many pages from other websites are linking to online stores, but how many of them are superb[...]
If you’re thinking about advertising on Facebook but are not sure how to, this guide will help you create your very first ad campaign in a few easy steps.
With every change Google makes to its browser and search engine, the purpose is to improve the browsing experience for internet users. This usually manifests in influencing sites to become more responsive, easy to use and secure. Google’s newest change fits within the realm of improving user security as the tech giant moves to more strictly enforce HTTPS connections on websites. By coming down harder on instances of HTTP content on secured HTTPS websites, Google isn’t leaving a stone[...]
According to eMarketer forecasts, U.S. retail sales over the holidays will top $1 trillion for the first time this year — with ecommerce sales projected to climb to more than $135 billion.
And thanks in part to the compressed shopping season between Thanksgiving and Christmas, the annual crush in 2019 could be more pronounced than ever before: In addition to predicting an even higher amount for online sales ($143 billion), Adobe Analytics projected that online retailers would see $29 billion[...]
Businesses deal with a lot of data. This statement might bring to mind sales charts, website traffic reports, and other types of information, and these are only a few of the data types that business management involves. Those kinds of data are collected by a business to help it create its strategies and identify areas for improvement, but we're going to discuss a different type of data that a business creates and maintains itself. Specifically, product data and its management.
Today’s customers are an unforgiving bunch with a low tolerance threshold for mistakes by retailers. They do not hesitate to take their grievances online in an attempt to name and shame retailers into acting on them quickly.
The social media pages of most brands with eCommerce stores are littered with negative reviews from customers who have faced delivery delays or damaged parcels.
You’ll often hear people talk about the newest graphic design trends as if they are some sort of law that you have to abide by – that’s absolutely not the case. Instead, you should take inspiration from everywhere and create a style that is workable for your brand.
Your design style should feel like a constant evolution of your brand, with your graphics shifting and stretching what your brand style is without ever being a complete overhaul. Different types and styles of graphics have[...]
By now you’ve probably already heard about the CCPA, California’s upcoming privacy law which is being compared to the likes of the GDPR. Data law in general can be complex and bogged down in legal jargon, making it difficult to get an actual idea of the requirements and what’s practically required. In this post, we’ll dissect the main requirements and outline how you can meet them in a straightforward and actionable way.