You probably don’t need us to tell you that the future of B2B is in eCommerce.
For one thing, the modern B2B buying process is becoming more and more digitally-focused as time goes on. Simply put, today’s B2B customers expect to be able to conduct business online—and it’s the company’s duty to make it happen.
But, this isn’t to say that these companies don’t stand to gain anything from “going digital.”
The truth is, the B2B companies that take full advantage of everything the world of[...]