The internet has changed so much about the way we consume products. All kinds of niches for products and services once impossible to find are now as easy to reach as a simple Google search. Thanks to various tools, software, and algorithms, customers can receive a more personalized shopping experience than in the physical world. Similarly, social media and other technologies greatly facilitate communication between business owners and their patrons. These are just a few out of many examples.
Being a stay-at-home woman, you probably have a plethora of unique skills that you use every day for free so your family runs like a well-oiled machine. But, you might have the urge to be your own boss and start your own business, perhaps using those skills or exploring a hobby that you love. Don’t worry, you’re not alone: according to SmallBizTrends, 72% of home-based startup businesses are run by women.
Thankfully, in this day and age it’s easier than ever to start your own home business.[...]
Shipping & Fulfillment | 7 min read
In the perfect world of online ordering from the comfort of your home, one of the biggest concerns customers have is when they’ll get their order, and, with most stores, determining that delivery date can be a confusing mess at best. In order to remain competitive, online stores are offering more variety and speed with their shipping methods, but are leaving out one key factor: Estimated Delivery Dates. According to a checkout usability study done by Baymard Institute, users greatly prefer[...]
SEO | 11 min read
Have you started an online store, only to realize that opening day was only half the battle?
Once you’ve set up shop, how long did it take you to rank on the first page of Google for a product or keyword vital to you?
If you’re like most website owners, the minimum time to start ranking for a product with your new website is 12 months. Most times, it can take 24-36 months.
And how would you feel if, after 12-36 months, you realize you’ve done your SEO all wrong and need to start completely[...]
One of the most crucial objectives that content marketers consider when producing content is to make it go viral.
After all, the more your audience read, comment, and share your content, the closer you get to achieving your ultimate objective — to generate sales.
And so the question becomes…
“What makes content go viral?”
“How do you create a piece of content that your audience will love and share?”
The short answer to this question is “Value.”
Your content needs to provide value to your[...]
When it comes to on-site search, many eCommerce marketers and business owners overlook it as an important sibling of SEO-optimization. Marketers and owners put significant resources into search engine optimization and creating effective AdWords campaigns, but completely forget about the feature that is literally in front of their faces.
What is one of our first experiences as consumers with an eCommerce website? We go straight to the search box to find what we need. Website visitors using[...]
eCommerce businesses come in all shapes, sizes, and styles. Some online stores are humble one-person efforts, started and run by entrepreneurs for fun and profit. Others are larger endeavors with larger teams that offer services rather than products. The internet is home to so many different types of eCommerce sites that operate with just about any kind of business model you can name or conceive.
That includes dropshipping, an increasingly popular method for making money on the World Wide[...]
More than 1 million digital retail transactions take place every day. With a growing number of consumers shopping online, eCommerce is becoming critical.
ECommerce is an exceptional resource that enterprises can use to extend their successful brick-and-mortar operations to the rest of the world. Indeed, many retailers have enjoyed handsome rewards by doing so.
Digital shopping platforms empower all kinds of retailers to serve audiences across the country and around the globe. Now, countless[...]
Unless your eCommerce store doubled its AOV (average order value) or cut ad spending in half, you’re now seeing less profit and more competition than ever in leading networks like Facebook, Google, and Amazon.
If you’re like me, new customers come from a variety of channels:
- Advertising (which can be increasingly expensive)
- Word of mouth referrals (which are free, but not scalable)
Conversion Optimization | 7 min read
An overwhelming majority of all online shopping carts do not reach the end of the checkout process. This is more than just a nagging feeling that owners of online stores may get, and it is certainly not a rare occurrence.
According to eCommerce market statistics, an average of 74% of all shopping carts are abandoned. This means that for every customer who makes a purchase on your website, approximately three consider it seriously enough to place your products on their list, then ultimately[...]
Social media is now integral to the daily lives of billions of people around the world, and that includes being inseparable from business strategy. If you run an eCommerce store, you must take advantage of these platforms to spread the word and enable customer interaction. However, this is a two-way street and goes beyond creating and maintaining accounts on the major sites. You also must allow people to easily share your content and products on them.
Including social media icons on your[...]
At 3dcart, you and the success of your business are our top priorities. We're happy to announce that we've overhauled our plans and pricing structure to better serve your needs as an eCommerce business and help encourage your growth.
We're always looking for new ways to improve the experience of our merchants and the value of our service, and to that end, we're pleased to introduce you to our new Unlimited eCommerce plans.
When it comes to eCommerce web development, web users and prospective e-shop owners are often led to believe a number of different myths. eCommerce development is not about leading the consumer astray, though. That's why these misconceptions need to be debunked before web users are forced to make decisions that they might regret.
eCommerce development myths are also the enemy of future progress. The more that web users know about the true realities of eCommerce web development, the easier it[...]
Security is a vital component of eCommerce, especially since the risk of fraud can be high. Digital shopping relies on card-not-present transactions, meaning the customer's identity is much harder to verify than in-person transactions. To counteract these risks, other methods have been developed to verify that a digital transaction is legitimately being performed by the true cardholder, and not by a fraudster using stolen information.
The EMV 3-D Secure (commonly known as 3-D Secure 2.0)[...]
“Instant message marketing” is a term you don’t often come across in digital marketing guides.
However, that doesn’t mean it’s in any way inferior compared to other marketing methods.
In fact, if you Google the phrase “instant messaging marketing” right now, you’d still get about 22.4 million results. This means marketers are still catching on to this fairly new frontier.
Compared to popular areas of online marketing like email marketing automation, instant messaging marketing is[...]
Mothers already have a lot to do, but that doesn't mean you can't start your own business! While there are plenty of obstacles inherent in running a business while raising kids, millions of moms around the world are successfully balancing motherhood with entrepreneurship, and carry the proud title of Mom-preneur. But how do they manage to do it all?
In celebration of Mothers' Day this year, we reached out to Mom-preneurs in all types of eCommerce industries to learn their stories and find[...]
If you sell things online, I bet the following thought has crossed your mind more than once:
“How can I get consistent (and hopefully free) traffic to my product pages?”
The answer, of course, is search engine optimization, or SEO. Given time and effort, optimizing your product pages is truly worth it.
A study conducted by Chitika revealed that the first result on Google searches receives almost double the impressions of the second result.
The higher you rank, the more[...]
In today’s low-trust world, social proof matters.
An ounce of prevention is worth a pound of cure. This is a saying that you’ve probably heard time and time again throughout your life. On a fundamental level all of us know that it is true. Unfortunately, the opposite is also true. Isn’t it better to be prepared for something that doesn’t happen as opposed to not being prepared for something that does? This is the same mentality you need to have when it comes to protecting your e-commerce store.
If you don’t take the time now to create the[...]
Website audits are crucial aspects of doing business properly, especially in eCommerce. These audits are designed to cover several areas of your business, including SEO, content, CRO, performance, supply chain, platform analysis, and more. An audit is the perfect opportunity for you to see each component, evaluate it properly, and discover issues and areas where you can improve. The results will turn into a map you can use to optimize your business.
Your audit should be focused on what’s[...]