eCommerce Blog

dropshipping | 3 min read , Starting a Business | 3 min read

How Doba makes dropshipping easy

In the ecommerce world, you’re only as good as your partners. The importance of partnering with strong dropshippers can’t be understated.

Finding the right dropshipper can be a difficult process, especially for entrepreneurs who are new to the world of ecommerce. It takes a discerning eye to find the most trustworthy dropshippers. This requires countless hours of research and communication.

Doba helps solve this problem by aggregating vetted suppliers and manufacturers into a single[...]

SEO | 3 min read

What online stores often get wrong about keyword research

Targeting the right keywords is the single most powerful tactic online stores have in their SEO arsenals.

You can get everything right -- perfectly configured metadata, a formidable stockpile of blog content, colorful and seductive product descriptions -- but if you aren’t targeting the right keywords, all of it could be for nothing.

There’s a gulf between online stores that choose keywords to target haphazardly and those that choose to do extensive research beforehand. The gulf grows even[...]

Email Marketing | 4 min read

9 Ways to Score New Email Subscribers You Might Be Missing

For all its strategizing and versatility, email marketing is pretty simple when you boil it down: find people who want to hear from you and send them emails.

It’s a simple concept but far from an easy task. People are everywhere online. They’re on your website, all over social media, scrolling through search results… The trick is finding the right people, who have a need for what you sell, and convincing them to hand over their email address.

SEO | 8 min read

Structured Data for eCommerce: Understanding Schema.org and Rich Snippets

No matter what kind of online business you run, context matters. In most cases, it’s your job as an online store owner to set the right context for your customers.

One of the biggest contextual areas websites take for granted is search context. You can put tons of resources into creating content in the hopes of building up your search ranking. But if you haven’t put thought into how your search result appears to a potential customer, content will only get you so far.

To build search context,

Digital Payments | 5 min read

4 e-Commerce Trends to Watch and Follow in 2018

If you gauged e-commerce trends based on headlines alone, you might conclude that only a big marketplace or two run the industry. While major e-commerce platforms do hold some advantages over standalone sellers, 2017 has seen an increase in digital shopping activity across the board. As more brands offer perks such as free shipping and returns and use personalized strategies to keep customers on their sites, consumers have expanded the scope of their online purchasing options.

Digital Payments | 4 min read

Digital Wallets vs. Credit Cards

Merchants have always needed to evolve to meet the changing demands of their customers, and in the world of eCommerce, it's no different. In fact, it's even more important today to stay ahead of the game when it comes to serving your customers' needs. With millions of online stores available, customers have many more choices in front of them and competition is fiercer than ever.

One of the most important parts of attracting customers is providing them with a smooth, convenient shopping[...]

Shipping & Fulfillment | 1 min read

US Postal Service Shipping Rate Changes – Effective January 21, 2018

On January 21, 2018, all USPS shipping services are experiencing a rate increase averaging at about 6% across the board. The price of First-Class Mail Forever Stamps is also rising by one cent to $0.50. You can read the official USPS announcement here.

This rate increase affects all USPS services including Priority Mail, Priority Mail Express, both weight-based and Flat Rate shipping, and all Commercial rates, however not all services are increasing by the same amount.

After these changes,[...]

Starting a Business | 14 min read

How to buy the right domain for your online store

Choosing a domain name when creating an eCommerce website is one of the most important business decisions you can make. As the URL (web address) your customers type into the address bar of their browser, your domain name affects your branding, visibility, search rankings, and more. What with all the competition out there, you need to be memorable, and your domain name can do a lot to help or hinder that.

A bad domain name can make your site hard to find and impossible for customers to[...]

sell on ebay | 4 min read

How to Transition from eBay to Your Own Online Store

So, you've decided it's time to expand beyond eBay sales and build your own online store.

This is a great idea — your eCommerce website will serve as your unique presence on the internet, which opens up tons of new ways to establish your brand and enter the public consciousness.

Having your own online store provides you with several business advantages. And we'll cover them in this article.

Shipping & Fulfillment | 4 min read

3 Ways to Get More Sales (When You Can’t Offer Free Shipping)

As consumers increasingly prefer to shop online, more companies are joining the e-commerce landscape. But more e-commerce growth also means greater competition. 

To keep customers coming back, many online retailers rely on free shipping. The strategy works: A whopping 9 out of 10 customers cite free shipping as their number one incentive to shop online more often, and 83% of customers will wait an additional two days for free shipping.

But how can your business compete with retail giants[...]

SEO | 5 min read

The complete guide to implementing Google’s AMP on your online store

Just two years ago, mobile ecommerce represented only 15% of dollars spent online, even though people spent an overwhelming amount of time on their mobile devices.

That number is rapidly changing, and it’s partially thanks to the work done on Google’s open source Accelerated Mobile Pages (AMP) project. Even if you don’t know what AMP is, you reap the benefits every day when you browse the web on your phone, where pages load much faster than they did just a few short years ago.

The internet’s[...]

Enterprise Ecommerce | 5 min read

Site Performance is Key for Enterprise Ecommerce Success

If your ecommerce website could only do one thing well, it should be very, very fast.

The truth is an enterprise ecommerce website has to do a lot of things very well to provide the high-quality shopping experience modern consumers expect, and your enterprise ecommerce platform should handle them all.

But there is a strong relationship, or even correlation, between how fast your enterprise ecommerce website is and how much your retail business will sell.

A One-second Improvement Equals a[...]

ReadyReturns | 4 min read , Return Policy | 4 min read

Here’s What Consumers Want from an Ecommerce Returns Policy & Why Smart Online Retailers Should Follow Suit

Guest post by Michael Lazar.

Every December, consumers pad the pockets of online retailers worldwide as they shop for holiday gifts for their loved ones. For 2017, experts at the National Retail Federation and Internet Retailer have predicted that there will be double-digit growth from the same time last year, with at least a 19% increase in worldwide sales being forecasted.

As the holiday shopping rush settles end of December, retailers cope with the litany of reverse logistics that follow.[...]

dropshipping | 3 min read , Starting a Business | 3 min read

7 steps to opening a successful dropshipping store

Have you considered starting an online business by dropshipping products directly from the distributor? Either if you're planning to do this as your first venture selling online, or you have an established e-commerce website looking to expand, these steps can help you determine if the dropshipping model will work for you.

Like any facet of ecommerce, dropshipping done right can be a highly successful business model. But to do it right, you’ll need to create a foundation for a successful and[...]

SEO | 2 min read

Copied content seriously harms an online store’s search rankings

If you’ve invested some time in understanding how SEO works, you might be worried about duplicate content on your ecommerce website. And rightfully so -- but not necessarily for the reason you might think.

There are two kinds of duplicate content. One kind isn’t necessarily harmful, though it indicates you might be ignoring an opportunity to do better SEO. Done frequently, the other kind is flagrant and can cause penalties to your website.

How do you know which duplicate content is okay and[...]

Starting a Business | 0 min read

7 Steps to Start Selling Online [INFOGRAPHIC]

Making the decision to build and online store to start selling your products online is the first step towards starting a successful internet business.  

But the tasks that follow this decision might seem overwhelming. And for this reason, our team has compiled the basic 7 steps any retailer should follow to start selling online in this great infographic.

Follow these steps, plus the tips and ideas to help you start selling online, market and grow your new ecommerce businesses.

Conversion Optimization | 5 min read , Reputation Management | 5 min read

How to Use Customer Reviews to Boost Conversions on Your Online Store

Take a look at some of the largest and most successful e-commerce retailers today: Amazon, Walmart, Nordstrom. These behemoths are the undisputed champions of e-commerce.

How do they do it? We could write a book on the strategies that make Amazon successful, but let’s boil it down. There’s one element each of these online stores leverages to boost their conversion rates: customer reviews.

Business.com reported that 77% of customers read reviews online before making a purchase. And you don’t[...]

eCommerce Features | 4 min read

6 Critical Flaws in your Online Store's Gift Registry

Gift registries are very popular. They're a huge convenience for anyone planning a wedding, baby shower, anniversary party, or other event.

Gift registries simplify things for their guests as well— it can be tough to pick out the perfect gift, and registries eliminate the need to guess what the event hosts want or need.

Adding a gift registry to your online store can provide a boost to your sales, even if you sell products that aren't usually associated with weddings or similar events.

[...]

3 Ways to Boost Your Brand with Personalized Shipping

While shipping is a crucial part of running an online store, you may not realize how much potential it has for advancement of your brand. When a customer receives and opens your package, you're presented with a chance to make a memorable impression on them — an opportunity most retailers don't take advantage of.

3 Holiday Shopping Trends and How to Take Advantage of Them

For many Americans, fall is the best time of year, but for retailers, it's the calm before the storm. According to a recent report from the National Retail Federation (NRF), holiday sales are expected to increase in November and December by about 4% this year, as compared to last year, for a total close to $680 billion.1

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