Today, every marketer is looking to create meaningful connections with consumers for a lasting bond that, over time, converts them into loyal customers. With the rise of direct-to-consumer brands, it is clear that shoppers today want to interact with your company and feel like they are part of a tribe. In fact, 65 percent of people say they feel an emotional connection with a brand or business because they think that the brand cares about them. By optimizing your customer engagement across[...]
When you consider which method of bringing people to your eCommerce business can net you the greatest ROI, which sounds like the most likely champion? Conducting a digital marketing campaign may seem like the obvious answer. After all, the whole purpose is to get your business’s name out there and hammer random users with the benefits.
However, there is another method that requires even less investment and can bring even greater returns: search engine optimization, or SEO. With the right[...]
eCommerce Features | 20 min read
Product variations are one of the cornerstones of eCommerce, and it's impossible to shop for certain products without them. Apparel comes in multiple sizes and colors, furniture comes in different wood finishes, bed linens come in different patterns; the list goes on and on. All these variants are great for giving customers more choices, but sometimes product variations can be difficult for online sellers to deal with — especially if you have a large number of them. If you don't manage your[...]
Let us get one thing straight! Google alone considers more than 200 different factors before deciding the ranking of websites in a search engine result page, or SERP. One of the most important factors in this category is the security of the website. Your website’s SERP will depend on how much secure your online platform is for the users. The search engines like Google have been very intuitive in this aspect. It checks whether the website is safeguarded or not before so that the SEO ranking[...]
Whether your business is online or offline, you want visiting people to convert into buyers and spend lots of cash so you can make a profit. Now, this is natural. But, what if they don’t? In the case of e-business, people hunt for information online and sometimes they don’t act in the way you want. Here, you need a sales funnel, which eventually converts them into genuine customers and brings more business to you. If you’re not aware of the functionality of an e-commerce sales funnel, here[...]
One of the biggest benefits of eCommerce has always been its ability to expand your business far beyond the local market. By building an online store, even the smallest garage-based startup can serve customers far outside its own neighborhood, across hundreds or even thousands of miles. Online retail makes the world a more accessible place.
Even better, if you choose to go international with your business, the tools exist today to make it possible even if you're still relatively small.[...]
eCommerce Marketing | 9 min read
For any business to grow, the most crucial part is to know the highest demanded item and product in the market. On Amazon, sellers often get stuck with this question. Well, here is the answer to what you’ve been looking for – a list of the top selling product categories on Amazon in 2019 and some best practices to reach this goal.
Dropshipping offers a great opportunity for a new business owner, especially if you're working with a limited budget. Since you don't need to invest in inventory or pay for warehousing space to hold your stock, it's one of the most cost-effective ways to start a business. You focus on building and marketing your website, while your supplier handles fulfillment of the orders you forward to them.
Print-on-demand is a similar concept, geared toward custom apparel and accessories. Instead of[...]
Email Marketing | 6 min read
Email marketing is effective only if you can tap on the right pulse of the subscriber. You must adhere to the email marketing triad—that is, sending the right message to the right person at the right time. Now, just imagine you have to pick up individual subscribers, draft separate emails for them and then send them one by one. Tedious, right? That’s where email automation comes into picture.
It helps to send behavior-based emails triggered according to the subscriber activity, thereby[...]
Running an online store has become much more complex and professionally oriented. You need to hire different types of people and purchase software tools to create and launch your eCommerce online store effectively in 2019. You also need to take care of numerous business processes that deal with the commercial and technical aspects of your online business.
The creation of a professional-grade online eCommerce website requires highly skilled software developers, testers, and web[...]
Shipping & Fulfillment | 7 min read
When you’re running an eCommerce store, you want to scale your operations. After a certain point, though, you won't be able to efficiently fill orders on your own. It's simply too much work. The act of filling orders takes you and your employees away from what's most important - growing the business.
For that reason, many business owners outsource order fulfillment to a fulfillment company. Fulfillment companies take care of day-to-day tasks associated with shipping so you don't have to[...]
So, you’ve worked hard, been a great business owner, and have managed to build a successful eCommerce business from the ground up. But, for one reason or another, you feel like it may be time to sell. For some business owners, the ultimate goal for starting a business is to make it successful and then sell it. For others, selling their business is a last resort. Whatever your reason for wanting to sell your business, the process is not as simple as you may think. Let’s dive into the actual[...]
Dropshipping is a form of eCommerce fulfillment in which an online store doesn’t physically stock the items it sells on its website. Instead, the store’s merchandise goes directly from the wholesaler, supplier, or distributor to the final customer. In this process, the online merchant never comes in contact with the product, relying entirely on their dropshipping partner to fulfill the order.
Because of the way dropshipping works, it requires the distributor and the online merchant to have a[...]
You recently invested hours, maybe even weeks and months into your website design. It’s absolutely stunning and provides an experience unlike any website you’ve ever visited. So, why aren’t your visitors converting into customers?
As marketers and business owners, we tend to have a skewed perception of our own website’s design and functionality and can sometimes focus too much on making the design perfect rather than focusing on those who will be converting.
It’s important to let your guard[...]
eCommerce Marketing | 36 min read
The growth of eCommerce has made the internet into the world's largest marketplace. Billions of people across the globe go online, sometimes multiple times per day, to keep up with current events, post on social media, play games, and of course to shop! It's now easier than ever before for brands to extend their reach far beyond their local community and even nationwide and overseas. Since the internet brings everyone together, all your potential customers all over the world may as well be[...]
The idea of combining business ownership with fatherhood can be intimidating, but dads everywhere are making it work. How? To celebrate Fathers' Day this year, we put out a call to Papa-preneurs of all types to come forward and tell us their stories, share their experiences, and enlighten us with all their favorite eCommerce tips. We have to say we received some great responses from successful dads eager to share with us — and with you!
Several hard-working dads chimed in with actionable[...]
SEO | 6 min read
There is a saying that goes, “if it wasn’t hard, everybody would be doing it.” This is so true when it comes to SEO; it’s something critical that cannot be achieved overnight. SEO is based on many different aspects of a website.
When implementing SEO on your website, you will have to make improvements that can help your website rank better on search engine result pages. But, it takes a lot of effort to achieve this.
In today’s post, we’re going to discuss how you can improve SEO for your[...]
Social media marketing, from the outside, looks easy. But for those who’ve tried it, they’ve learned that there are a lot of hidden secrets to running a successful social media marketing campaign.
Even the best campaigns, however, can be derailed in just a matter of seconds...
One insensitive post...
One political tweet...
And POOF! Everything you worked for, almost all of your followers, gone.
While social media marketing has the firepower to take your ecommerce business to greater heights,[...]
If you were perfectly happy with your current eCommerce platform, chances are you wouldn’t have started reading a post with this title. Therefore, you weren’t brought here aimlessly, so we are duty-bound to help you through the preparations for replatforming. Looking for a top-tier, enterprise-grade eCommerce software for your online store requires a few crucial questions to be answered upfront.
When it comes to the RFP (Request for Proposal), views vary on whether this document ought to be[...]
It’s easier to create an eCommerce store now than ever before. Online reviews are crucial in order to stand out in an increasingly competitive marketplace.
Using reviews in your online store is simple and provides value to both you and your customers. These reviews allow for your customers to have a platform to voice their opinion, but it can also give an opportunity to provide customer service and improve your marketing efforts.
The value of online reviews for your eCommerce store