eCommerce Blog

Email Marketing | 9 min read

How eCommerce Email Content Influences Deliverability Rates

The goal of every email we send out is to reach the reader. To convince people to open the email, we come up with catchy previews and subject lines. To make sure the recipient is interested enough to click on links, we create enticing copy and sleek visuals.

However, all of these things are as good as dead if the email doesn’t land in the inbox in the first place.

Starting a Business | 7 min read

What Is Tax Day & How Can Businesses Promote It?

Tax Day is the due date for filing federal income taxes in the United States. Since 1955, Tax Day takes place on April 15 with a couple of exceptions — if April 15 is a Friday, taxes are due the following Monday, April 18. If April 15 is on Saturday or Sunday, taxes are due the following Tuesday. The date is also different for anyone who files a US tax return but lives outside the US, receiving an automatic 2-month extension that moves their deadline to June 15. Despite these variables,[...]

Starting a Business | 7 min read

10 Best Accounting Tools for Your Business in 2020

Let’s face it; accounting is never the most exciting part of running a business unless, of course, you’re a trained accountant or enjoy playing about with numbers. From tracking your expenses and income to calculating your business taxes and employees’ salaries, there are plenty of reasons why most business owners find accounting tasks boring.

Unfortunately, it’s practically impossible to succeed in entrepreneurship if you cannot manage your business finances properly. What this means is[...]

Conversion Optimization | 11 min read

The Ultimate Guide to Optimizing Product Recommendations

Erma Bombeck once said, “The odds of going to the store for a loaf of bread and coming out with only a loaf of bread are three billion to one.” As funny as it sounds, there is some truth to it.

While traditional retailers would wait for shoppers to visit the store to learn their product preferences, new-age shopping culture is rooted in the power of data and consumer-specific personalization. Consumers, unlike those in the olden days, expect brands to understand who they are and what their[...]

SEO | 8 min read

How to Use H1 Tags to Improve SEO Ranking

Most common SEO practices typically focus on elements like meta titles, meta descriptions, etc. because they’re the tags that show up on SERPs, or search engine result pages. But there’s other tags that only appear on your website page that also play a vital role in ranking on SERPs; one such tag is the H1 tag.

Although the H1 tag isn’t visible in a search result, it helps both search engine spiders and human users to better understand the content of your web page. This helps to further[...]

Starting a Business | 6 min read

How to Successfully Manage Projects in an Online Business

As a project manager, you will face a lot of challenges in your career. Especially when you are running an online startup, there will come a time when your business grows to the point where things seem like they might start falling apart. You will be facing multiple project timelines that you need to align and accomplish. There will be resources that you need to handle, as well as budgeting needs that need to be met.

SEO | 7 min read

Top International SEO Tips for Your Website

In the 21st century, many companies are expanding their services to include foreign markets. The benefits of such expansion include access to larger target audiences, competitive advantages, foreign investment opportunities, improved profit margins, diversification, and much more.

Email Marketing | 7 min read

5 Welcome Email Practices to Increase Conversion Rates (With Examples)

If you’ve placed opt-in forms on your website and the subscribers are rolling in, congratulations!

But there’s more work to be done — to really use your email list to your advantage, you need to build strong relationships with your new subscribers.

A solid relationship starts with a welcome email: an email that greets, congratulates or guides your new lead’s expectations.

Conversion Optimization | 6 min read

How eCommerce Stores Can Compete with Amazon

It’s a running joke that Amazon is basically taking over the world. With Amazon tallying revenues of over $230 billion, it’s difficult for even large competitors to stand toe to toe with such a behemoth in the e-commerce space. Even worse, it can be next to impossible for small online businesses to stand up to Amazon. Fear not competitors of Amazon, I bring you tips!

Starting a Business | 5 min read

The Best Business Growth Strategies & Which is Right for Your Business

While you’ll occasionally meet a business or business owner that is perfectly content with zero percent growth, embracing a “why rock the boat” kind of attitude, almost everyone else will be scrambling to find ways to grow quickly and sustainably. After all, growth is the key to continued success in all areas of life – especially business.

eCommerce Marketing | 12 min read

The Beginner’s Guide to Remarketing

Once you’ve built your online store, you naturally start to focus on building web traffic towards it. But what happens when users within that web traffic browse your store and leave without making a purchase? Through a remarketing campaign, you can build a strategy that regains those lost leads while nurturing your existing ones through dynamic, personalized advertising. Let’s go through what you need to know to start a remarketing campaign of your own.

Starting a Business | 6 min read

How to Host a Conference Call & The Best Free Conference Call Services

One of the best things about being in business today is that it has never been easier to stay in touch with your co-workers, team, and clients. Thanks to modern technology, we can organize meetings on the fly, host virtual meetups, and keep everything running smoothly from almost anywhere in the world. Today, one of the easiest and most popular ways to keep everyone within your business in touch is with conference calls. Not only are they easy to set up, but they allow for real-time[...]

Starting a Business | 6 min read

The Complete Guide to Selling Online Courses

Whether used as a part of a broader marketing strategy or as the only source of revenue, online courses can be a gold mine for your business.

Web Design | 6 min read

How Graphic Design Can Help Growing Startup Companies

There is a whole host of issues that can happen to your startup if you aren’t mindful of the graphics you’re using on your website.

Starting a Business | 8 min read

How to Communicate Effectively as a Team

Learning effective team communication can feel overwhelming.

After all, there are numerous books out there claiming to offer best practices. Entire university degrees are available on the topic.

With so much information out there, is it realistic for any team to learn how to communicate in the most effective way possible?

Customer Service | 6 min read

How to Make Your Checkout Process ADA Compliant

Designing your website to be fully accessible to any customer, regardless of ability, is vital for providing the best customer experience possible. Not only does your online store have to be fully ADA compliant, but your checkout process must also be optimized with accessibility in mind. Many disabled web users rely on accessibility tools, like screen readers, to more easily navigate the web. By keeping these customers in mind, you’ll stay compliant with ADA standards and include all[...]

Social Media | 7 min read

5 Most Popular Social Media Platforms Explained

Anyone who has worked in digital marketing knows how important social networks are in this line of work. They provide a great way to communicate with your customers, run marketing campaigns, collect feedback on your products, and so much more.

But there are so many social media platforms nowadays that, sometimes, it can become an overwhelming task to keep track of them. Which ones do you need to have a presence on? Where does the target audience of your marketing campaign gather? There are a[...]

Web Design | 7 min read

20 Basic E-commerce Website Requirements for 2020

Running an e-commerce website is on the minds of most of the retail industry in 2020. However, the problem lies in the fact that, in such a competitive industry, you need to learn how to tap into every single potential advantage that you come across. One of the ways to get there is to follow all the latest trends and requirements. With that being said, here are the top 20 basic e-commerce website requirements for 2020.

Starting a Business | 6 min read

The Pros and Cons of Using Dynamic Pricing in eCommerce

One of the hottest topics in the eCommerce world for a while now has been dynamic pricing. Even though this concept isn't new and it's been used since the '70s by the airline industry, nowadays it has found its place across the whole market. One of the main reasons for this is the rise of digitalization, which gave many companies the opportunity to become more responsive to their pricing strategies.

SEO | 6 min read

Your Complete Guide to AdSense: How to Start Making Money

AdSense has become one of the most popular ways to monetize websites online. Not only is it relatively easy to set up, but it also has the potential to be relatively lucrative thanks to Google’s intelligent algorithms. Right now, more than two million people are using AdSense to make more money online according to Google. And, while that’s still a relatively low number considering how many websites there are in existence around the world, the point is that if you’re not one of those two[...]

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