eCommerce Blog

eCommerce News | 6 min read

5 People You Need to Hire to Make Your eCommerce Company Thrive

Whenever you hear about a successful eCommerce company, there is often one thing that sets them apart: the people. While you must have heard it many times before, the people behind your company are the ones who make everything work (or not work!). That’s why it makes sense to hire people who will be conducive to your company’s success.

Unfortunately, some eCommerce companies don’t realize just how important it is to have the right staff on board. They consequently miss out on the chance to[...]

Social Media | 5 min read

How to Grow Your eCommerce Brand with YouTube Advertising

Do you remember when a bright picture evoked wonders in the mind; back when we were first introduced to the concept of the internet as a place where text wasn’t the only resident, but colorful digital images as well?

Maybe you do and maybe you don’t. The point is that the days when images reigned supreme are long gone. Do you know why? It’s simple, really. Whereas a picture is worth a thousand words, a video is worth a million.

It makes sense too—a video is a collection of images that come[...]

b2b ecommerce | 7 min read

How B2B eCommerce Retailers Can Use Personalization to Boost Online Sales

There’s been a lot of fuss about personalizing your customers’ experiences.

MarTechAdvisor found that a personalized web experience can increase sales by 19%. And more people crave personalization too.

Studies found that 73% of B2B buyers want personalized experiences, similar to the B2C-like customer experience. Additionally, 71% of B2B buyers believe customers increasingly crave B2C-like experiences with faster response times and 24/7 availability—however, nearly half (49%) believe that[...]

Fraud Prevention | 4 min read

4 Types of Common E-commerce Fraud and How to Avoid Them

There are a lot of benefits that come from deciding to start a business online. There are number of benefits that come from deciding to move from a strictly brick-and-mortar operation to one that offers products and services online. There are also a number of risks.

The risk of online fraud is drastically different than the traditional fraud risk retailers experience in a brick-and-mortar business. A lot of this risk stems from the fact that you do not see the individual who is at the other[...]

Conversion Optimization | 8 min read

How to Create a Mobile App Strategy That Gets Results For Your eCommerce Business

There has never been a better time for mobile eCommerce. You can now shop the latest UK fashions while sitting in the US, or order lunch via Uber Eats while stuck at the office. Mobile is increasingly the preferred touchpoint shoppers have with a retailer. At the same time, eCommerce companies are reaping major rewards on the mobile side. It’s a win-win.

If your eCommerce company offers a mobile app to customers, you’ve picked the perfect time to take advantage of this opportunity for your[...]

eCommerce Marketing | 9 min read

Earth Day Marketing Tips from Environmentally-Friendly Businesses

We're sure you're aware of 3dcart's passion for eCommerce, but you might not know how much we also love our Earth. Our office is located in South Florida right by the edge of the Everglades, and water birds are a common sight just outside our back door.

With surroundings like these, it's no wonder we have such an appreciation for our natural world — and whenever we get a chance to bring eCommerce and the environment together, we can't resist!

That's why we've reached out to [...]

Social Media | 7 min read

How to Use Social Data to Launch a Successful Marketing Campaign

Recently, the number of social media users from across the globe has reached 2.77 billion. The number is expected to exceed 3.02 billion by 2021, according to Statista:

Image credit: Statista

Taking into account both how fast these numbers are expected to grow and how enormous social media user bases have already become, it would be foolish not to start using these platforms for marketing as soon as possible.

However, no matter how beneficial social media can be for a business, it’s not all[...]

eCommerce News | 5 min read

Common Pitfalls of eCommerce Platform Migration (And How to Avoid Them)

I recently finished moving into a new apartment. It was the culmination of a two-month process which was stressful, complicated, and time-consuming. In the end, it was worth it. I’m in a nicer apartment now, in a better neighborhood. Nobody moves because it’s fun or easy. They move because they know they need to.

eCommerce platforms work exactly the same way. If you’re considering moving your store from one platform to another, you have a bumpy transition ahead of you, but the benefits[...]

Conversion Optimization | 7 min read

7 E-Commerce Metrics that Demand Your Attention

E-commerce is serious business.

The knowledge you acquired from books, formal education, or online courses — none of those is guaranteed to work for you unless you have the data to prove otherwise.

Remember, e-commerce is an extremely competitive landscape that leaves no room for half-baked ideas and guesstimates.

Whatever strategy you’ve planned, you need to have a reliable means of tracking, analyzing, and converting data into actionable steps.

In this post, we’ll talk about seven of the[...]

Web Design | 5 min read

4 Fundamentals of eCommerce Design

It’s likely that you have visited an eCommerce store in the past few months.

If we were to ask you to describe how it looked, could you? Probably not...

But if we asked you how it made you feel, it’s likely you could tell us if you trusted the site, if it looked visually appealing, whether or not it worked well on your mobile device, or if it was easy to navigate.

The way that an eCommerce store makes us feel is important. It’s usually the way that we feel about the store that impacts[...]

SEO | 6 min read

How Trade Show Marketing Can Help Improve Your SEO Results

At one time, search engine optimization (SEO) was all about playing to an algorithm. With tiny scraps of information from Google, marketers crafted broad-spanning but formulaic SEO strategies, hoping their sites would rank higher.

The world’s biggest search engine has evolved greatly since the days of simply appeasing an algorithm. While that’s still important, the Google of today is mostly concerned with encouraging a better user experience. That means the engine now favors websites that[...]

eCommerce Marketing | 9 min read

How to Succeed in eCommerce: Marketing Tips from Health-Minded Online Businesses

Everyone wants to be healthier. For some, it's about building the strength and stamina needed to excel in a favorite sport. For others, it's the desire to kick bad habits and create positive change that will boost self-esteem and overall well-being. Others search for a way to manage symptoms of a chronic condition, or otherwise improve their quality of life. There are thousands of possible motivators for a healthy lifestyle, and your own health and fitness goals can relate to any or all of[...]

Web Design | 7 min read

How the Fusion of CRO and Web Design Will Take Your Site to the Next Level

A great website is the perfect calling card for most businesses. Sometimes you have a site that serves purely as a digital business card. Sometimes it’s to generate leads. Of course, for eCommerce businesses, sometimes the site is your actual storefront.

At any rate, you usually start with a great design. A logo here, a carousel banner there, and then some concerted effort in writing the content. Once your site is ready, you might even decide to invest time and effort in drumming up traffic[...]

SEO | 6 min read

Why Social Media and SEO Are Becoming More and More Linked

Most online business owners think that social media and SEO are two separate entities and have their own distinct goals.

That’s not true: social media and SEO are linked to each other for providing relevant and useful content to the audience. Both social media and SEO complement each other and help enhance the overall online marketing efforts.

There are more than 2.77 billion social media users in the world. The uninitiated may think that social media is only useful for getting in touch[...]

Starting a Business | 4 min read

7 Hidden Costs of Starting a New Business

Starting a business is an exciting, time-consuming process, and one that should be done with thought and care. As you probably know, you can’t exactly create a business from nothing. You need resources to flesh out your business model, invest in employees and equipment and legitimize your company so that it’s operating legally.

A study from the Ewing Marion Kauffman Foundation estimates the average cost of starting a new business at $30,000, but the U.S. Small Business Administration (SBA)[...]

Web Design | 35 min read

eCommerce Website Guide — The Anatomy of a Perfect Online Store

A website used to be a fun novelty for a business, but those days are long over. Today, a website is as essential as a business card. With the continual growth of eCommerce, businesses worldwide have discovered new ways to connect with customers far beyond the possibilities of traditional brick-and-mortar commerce. In turn, customers have grown to love the convenience of shopping online and using the internet to learn more about their favorite brands. Websites are what put the e in eCommerce.

eCommerce Marketing | 4 min read

Google Merchant Center can be used to?

Ecommerce is booming, so much so that it was responsible for $2.3 trillion in sales during 2017. These days, if your business doesn’t have an online storefront, it’s suffering.  More people than ever before are shopping online. From literal glitter bombs to Mac & Cheese air fresheners, there’s something for everyone and someone for everything. At the forefront of this growth is the world’s favorite search engine, Google.

Google is the first place people go to find answers to their questions,[...]

eCommerce Marketing | 8 min read

eCommerce Marketing Automation: The 3 Do's and 3 Don'ts

Automation is the process of letting technology carry out a task with minimum intervention from you. While your tasks are automated, you're free to work on your core tasks. Let's get one thing straight before we go further: eCommerce automation is amazing. It makes your life so much easier, speeds up your tasks, and the upshot is that you get more done in a day. In fact, you even get more done while you sleep.

On the flip side, automation can be a dangerous game that actually harms your[...]

SEO | 8 min read

How To Use Online Reviews In Your SEO Strategy

Everyone has an opinion, right? But when it comes to running your business, getting customers to express their opinions about it can be a key to online success.

Online reviews are of increasing importance in digital marketers’ search engine optimization (SEO) marketing efforts. Reviews not only signal consumers’ sentiment, but also influence the search engine rankings that can make or break a business.

Fraud Prevention | 6 min read

Do I Need an SSL Certificate for My Website, Blog, or eCommerce Store?

When trying to start their own eCommerce business, you will inevitably consider which features you will need for your website. Given that you are almost certainly on a budget, you will likely separate these tools between which ones you need and which ones you do not need but might like to have. The idea here is that you keep what you know you will need, get anything else you can, and save anything else you might like for later.

However, before making any firm decisions, you must know what[...]

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