"Is email marketing dead?" I know people are searching Google for an answer to this question every year. But for the moment, let your search engine, fingers, and keyboard rest. Email marketing is very much alive. Better yet, if you understand how to use it, it's a powerful tool for increasing your ROI (return on investment).
eCommerce Features | 9 min read
Consider the following: a product on your site has become unavailable. This product may simply be out of stock, or it may never be sold again. However, that product’s page has historically brought your website valuable traffic and conversions. How can you maintain that value, even without selling that product anymore?
The internet has always been a double-edged sword. While it’s capable of bringing people together and putting everything right at your fingertips, it’s also just as powerful at using all of those things against you.
Being online means that you are simultaneously powerful and vulnerable. And, unfortunately, being taken advantage of online has become more and more common, especially as technology advances. Of course, while there are plenty of bad actors out there online (and there always have[...]
Due to an expected increase and the advent of 2020’s effect on commerce, the ecommerce industry is proliferating. Every day, more retailers are making the move to online selling, while entrepreneurs are getting their start through ecommerce ventures.
If you are selling online, I am sure this question has crossed your mind. Amazon can be a great channel to quickly expand your business, but it comes at a cost.
There is no on-size-fits-all answer to this question. The situation for every brand is different and the percentage of sales that should come from its own eCommerce site will also differ. Here, I cover how Direct-to-Customer (DTC) brands should think about this question vs. established brands.
There are many solutions out there that offer you a way to integrate Live Chat support onto your website. However, none of them are really designed for small or medium-sized businesses.
Google is now using BERT models in search, which could potentially change the way SEO works.
BERT models, which stands for Bidirectional Encoder Representations from Transformers, are a way for Google to better understand user searches and serve better results.
Like all algorithm changes Google brings, the intent is to improve the quality of search, which means high performing, credible, informative, well written, purpose-specific, and authoritative content will eventually reach web users.
No matter how good the offer you have inside your email is, if your subject line is lacking, no one will click on it. In other words, your subject lines decide whether or not your email marketing campaign will succeed.
eCommerce Marketing | 6 min read
As great as the saying “build it and they shall come” sounds, relying on customers to just show up and make purchases isn’t a great way to grow your business. Even with the best products and website design, your eCommerce store will struggle to survive if you’re not actively promoting it. Therefore, great sales promotions can help you to attract customers and make sure they actually get all the way through check out.
Running an e-commerce business means keeping your eye on the ball. If you know how many sales have been made or how big your conversion rate is, you can reveal weak points and identify where to invest more. Data is what provides the answers to all of these business-related questions and more.
Email marketing may appear outdated to some businesses, with the advent of newer digital marketing methods. However, it continues to remain relevant and perhaps even more effective than other forms of marketing. Many businesses around the world are using email marketing to connect with potential clients, create new leads, and strengthen customer relationships.
eCommerce Features | 7 min read
Smart business owners are always looking for ways to improve the services they offer their customers, and for tools to help them adjust their business model to match their own vision. Customers always appreciate having more options, and if you can provide them without significantly adding to your workload, it's a winning situation for everyone. One eCommerce feature with this potential is in-store pickup, the practice of allowing the customer to pick up their online purchase from your[...]
So, you’ve decided to sell t-shirts online.
You did the research and every source suggests it’s the way to go. Four in five Americans make an online purchase every month, and what’s the piece of clothing almost everyone has in their closet? That’s right: a t-shirt.
Selling a product that everyone needs is a lucrative idea. To make sure you turn that great idea into a booming t-shirt business, we've broken this process down for you step by step:
SEO | 12 min read
Text ads are Google’s original venture into advertising on their platform. It was launched back in the year 2000, and even today, they make up 45% of the monthly share of click through rates.
As the owner of an online store, pictures and images are essential to your success. While physical stores have the advantage of allowing customers to experience products in-person, online stores are somewhat limited. In order to show your customer everything they need to know about your product so they can make a confident purchase, you need to be communicating with them about as much as you possibly can regarding the product. And, in most cases, it all comes down to the product images.
Amazon is a powerhouse of the eCommerce world, raking in billions in sales every year. A few years ago, they introduced Amazon Prime Day, a shopping event created as a special promotion for Amazon Prime members, who pay for Prime membership to gain benefits like free shipping and other bonuses. Besides the typical characteristics of a big promotion (like increasing sales of qualifying products), Prime Day serves as an additional incentive for customers to buy a Prime membership.
According to the U.S. Department of Commerce, shoppers spent $601.75 billion with online merchants based in the U.S. an increase of 14.9% from the previous year. With so much opportunity to be had online, it’s no wonder that manufacturers are ditching the traditional selling strategy of using a middleman, for the modern direct-to-consumer (D2C) approach, that allows them to:
- Have more control over their business
- Leverage their brand’s online presence
- Develop their own marketing campaign, and
If you’re running any branded website that you’d like to get in front of more eyes online, SEO is vital for achieving better searchability and visibility on search engines. But it offers more real value than that; there are various reasons why businesses need SEO to take their brand to the next level.
If you rush into the eCommerce venture without analyzing the eCommerce world, you may be risking the success of your future business. Although it is exciting to be a startup owner, you should be more focused before rushing into the online store industry unprepared. If you don’t, then you may suffer a considerable loss and damage to your reputation.
Starting a Business | 8 min read
One of the most defining features of 2020 so far has been the the COVID-19 pandemic. This global event has affected individuals in every walk of life, overwhelming our medical facilities, forcing businesses to shut down, and compelling organizations to move to virtual meetings. While our scientists are putting in the hard work to contain this virus, entrepreneurs everywhere are leveraging ecommerce tools and resources to start home-based businesses and make the best of their time in lockdown.