Content marketing  For SEO

Merchants sometimes are a little timid about content marketing - does all the effort you put into creating quality content REALLY affect your SEO?

YES! And the folks at Brafton make a strong case for using content marketing to boost your rank in search engines in their Why Content For SEO” infographic. Here's some stats and information that you might find interesting:

  • 52% of consumers say that blogs have influenced a purchase decision
  • 61% of consumers say they are more likely to purchase from an online merchant that offers custom content
  • 92% of marketers say that content marketing is "very effective" or "somewhat effective" in SEO