Steve Jobs had a distinct vision for how he wanted Apple’s retail stores to look and feel. Wood floors, modern furniture and tall glass windows are the touch stones of Apple’s highly successful retail stores and it is this kind of customization that has helped Apple build its brand.

3dcart's web stores put the same power of customization in your hands and allow you to create a shopping experience that is in line with your company’s brand. You can control every aspect of the buying process. While hardwood floors and glass windows might not be an option for a web store, 3dcart gives you more than 50 templates to choose from and each template is 100 percent customizable.

On the other side of the coin, stores like Pinterest, eBay, Amazon and Etsy put your products in front of millions of eyeballs but allow minimal control of the shopping experience. This valuable exposure should not be eschewed simply because of a lack of customization. Apple-o-philes might remember that while Jobs was a bit of an auteur as far as retail goes, he still allowed his products to be sold in Best Buy stores. Jobs understood the fundamental business truth that increased product visibility translates to increased sales.

If there is one truth to be gleaned from the Apple example, it’s that multichannel selling can be a great driver of sales. Selling through Pinterest, eBay, Amazon and Etsy can drive volume while also leaving the door to “your universe” open by maintaining a dedicated, customizable 3Dcart store.

But your selling strategy shouldn’t simply end with putting your products in multiple locations. Maintaining different web stores with different brands can help you attract different demographics. The customers who shop on eBay are not necessarily the same type of customers who shop on Etsy or Pinterest.

According to comScore, 68 percent of Pinterest’s users are women and the average user spends about 16 minutes on the site. Compare that with eBay, whose users are about 56 percent male and spend more than an hour on the site, on average.

Maintaining separate web stores with different experiences can help you please different types of customers who value different aspects of the shopping experience.

Selling in more places gets your products in front of more customers. Companies spend billions of dollars advertising just so that they can put their product in front of consumer’s eyes for a few seconds. Fortunately, 3dcart easily integrates with Pinterest and other web market places without charging billions of dollars.

 

Our guest post today is from Sangram Kadam, Co-Founder of Ordoro. Ordoro is a software platform that helps ecommerce merchants manage everything they need to do after an order is placed in their shopping cart. The Ordoro web-app is used by online merchants to manage orders and to keep stock levels in sync between their webstores and marketplaces.Ordoro also offers shipping label printing, dropshipping and inventory management.