When a business approaches us to re-do their site, we point them toward Custom Responsive Design: gorgeous, brand-centered designs, engineered to work flawlessly on any device or screen size. Whether you’re dreaming of a design so big you’ve been told its creation is impossible, or have only the vaguest idea of what you’re after, we can bring your vision into existence. For every project, our team of design experts painstakingly researches and analyzes industry, demographics, company goals, analytics, content and current website to ensure flawless results that exceed your expectations.
Case Study: Sarabeth’s
Since 1981, Sarabeth’s has been selling delicious baked goods, jams, and specialty foods. Renowned for their beloved “Legendary Fruit Spread” – hailed as the finest fruit spreads and jams in the gourmet industry – Sarabeth’s has grown into a household name, with their package goods sold at upscale supermarkets, gourmet shops, and specialty stores across the globe. Their sixteen restaurants; serving breakfast, brunch, lunch, and dinner; are situated in prime locations throughout the world such as the United States, Japan, S. Korea, Taiwan, and soon Dubai.
Consumers’ love for the Sarabeth’s brand is growing, but so too is their interest in mobile shopping. Published studies from Forrester Research Inc. predicts online sales will reach $523 billion in the next five years, with an average annual growth rate of 9.32%, as new technologies make it easier for customers to shop on their phones. The company’s research additionally projects that mobile devices influenced more than $1 trillion in total purchases in 2015, and that an additional 26 million shoppers will be browsing and buying from retail sites by the end of this decade.
Aware that Sarabeth’s website needs to evolve in pace with consumer demands and emerging technologies, the multichannel business set out in pursuit of a responsive solution. As a longtime 3dcart customer, Sarabeth’s President and COO, Charlie Apt, knew 3dcart was the perfect team for the challenge. “3dcart is a good fit for our brand and needs,” said Charlie. “Combining Sarabeth’s third-party art direction with 3dcart’s services was relatively seamless, and gave management the confidence that the right people were involved and committed to producing an excellent product.”
Today, Sarabeth’s is wowing visitors with its progressive and technology-driven design. Charlie boasts that company continues to receive phone calls from thrilled customers who frequently compliment the attractiveness of the new website. And although they’ve yet to enter their busiest season, they’ve already noticed a sharp increase in conversions.
Why Responsive Matters
3dcart and Sarabeth’s aren’t the only ones recommending businesses adopt a responsive design; your customers are, too.
- A Google survey found that 64% of visitors were less likely to return to a site that wasn’t mobile-friendly, while 74% were likely to return to mobile-friendly sites.
- More than 58% of American adults own a smartphone and almost 60% of all website traffic is from mobile devices.
- 80% of consumers regularly user their smartphones to shop online.
- Research predicts that by 2020, mobile commerce will make up 45% of total eCommerce sales.
Google now uses mobile-friendliness as a ranking signal in search results, which means if your website isn’t mobile-friendly, you’re losing sales.
Ready to get responsive? 3dcart wants to elevate your business to the next level.
View 3dcart’s Design Packages to get started.