Introducing SocialCommerce: Bringing E-Commerce to Twitter & Facebook


One look at the statistics for Facebook and Twitter and you will see some staggering figures:

Facebook:

  • More than 400 million active users
  • People spend over 500 billion minutes per month on Facebook
  • Average user is connected to 60 pages, groups and events
  • More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
  • There are more than 100 million active users currently accessing Facebook through their mobile devices.

Twitter

  • Twitter now has 105,779,710 registered users.
  • New users are signing up at the rate of 300,000 per day.
  • 180 million unique visitors come to the site every month.
  • 75% of Twitter traffic comes from outside Twitter.com (i.e. via third party applications.)
  • Twitter users are, in total, tweeting an average of 55 million tweets a day.

3dcart's SocialCommerce is changing the way that you do business. By giving you the ability to communicate with  over 500 MIILLION Facebook and Twitter users, we are bringing e-commerce to a whole new level. Studies show a substantial increase in transactions when you combine customer reviews, forums, peer to peer transactions, blogs, and user generated content.

Building Community

Online stores that have an existing customer base need to build loyalty and repeat visitors. Not everyone can compete for the lowest price, but you can stand out from the crowd by offering the best customer service in the industry you are in and this needs to be reflected online. Don't simply hide behind an email address or an 800 number. Instead, get personal with your customers, talk about your favorite products, build a community, a store that visitors can trust, and above all, feel at home.

With 3dcart SocialCommerce, you'll be able to post to Twitter and Facebook, directly from your online store. SocialCommerce easily provides you with a place to announce promotions, product links, or whatever else you'd like to tweet about, all with the touch of a button.

Rules of Engagement

SocialCommerce will be a big part of version 3.2, releasing in June. To prepare,  you should be creating and updating your Twitter and Facebook pages now. These best practices will encourage thoughtful interactions that benefit your brand, business, customers, peers, and potential customers at every touchpoint. At the end of the day, we earn the attention, relationships, and business we deserve:

1. Discover all relevant communities of interest and observe the choices, challenges, impressions, and wants of the people within each network.

2. Don’t just participate solely in your own domains (Facebook Fan Page, Twitter conversations related to your brand, etc.). Participate where your presence is advantageous and mandatory.

3. Determine the identity, character, and personality of the brand and match it to the persona of the individuals representing it online.

4. Establish a point of contact who is ultimately responsible for identifying, trafficking, or responding to all things that can affect brand perception.

5. As in customer service, representatives require training to learn how to proactively and reactively respond across multiple scenarios. Don’t just put the person familiar with social networking in front of the brand.

6. Embody the attributes you wish to portray and instill. Operate by a code of conduct.

7. Observe the behavioral cultures within each network and adjust your outreach accordingly.

8. Assess pain points, frustrations, and also those of contentment in order to establish meaningful connections.

9. Become a true participant in each community you wish to activate. Move beyond marketing and sales.

10. Don’t speak at audiences through canned messages. Introduce value, insight and direction with each engagement.

11. Empower your representatives to offer rewards and resolutions in times of need.

12. Don’t just listen and placate — act. Do something.

13. Ensure that any external activities are supported by a comprehensive infrastructure to address situations and adapt to market conditions and demands.

14. Learn from each engagement and provide a path within the company to adapt and improve products and services.

15. Consistently create, contribute, and reinforce service and value.

16. Earn connections through collaboration and empower advocacy.

17. Don’t get lost in translation. Ensure your communication and intent is clear and that your involvement maps to objectives created for the social web.

18. Establish and nurture beneficial relationships online and in the real world as long as doing so is important to your business.

19. “Un-campaign” and create ongoing programs that keep you connected to day-to-day engagement.

20. “Un-market” by becoming a resource to your communities.

21. Give back, reciprocate, and recognize notable contributions from participants in your communities.

[Portions reposted from Mashable]