All right Scrooge, it’s time to get in the spirit. While you can’t keep the bells jingling and the eggnog ﬂowing year round, a little festive cheer is a great way to make an emotional appeal to your shoppers because let’s face it: candy canes and reindeer evoke happy memories for most Americans.
Brick and mortar retailers have turned holiday marketing into a work of art - literally! Macy’s attracts thousands of customers to their stores just by making their shopping experience a whimsical holiday journey. Big retailers know that when their customers are ‘in the holiday spirit’ they’re also in the ‘spending spirit.’
Luckily, online merchants don’t have to spend thousands of dollars on window displays and Christmas trees to spread the holiday cheer. Putting your shoppers in the holiday spirit is as simple as incorporating some holiday-themed content and imagery into your storefront. If you need a little holiday inspiration, here are 10 ways you can spruce up your site.
- Create holiday landing pages for promotions, gift sets and major brands you represent.
- Post a “holiday countdown” application on all of your pages to encourage people to buy sooner.
- Offer a free or inexpensive gift-wrapping service.
- Feature special categories for holiday shopping like “stocking stuffers”, “gifts for mom” and “great Hanukkah ideas” to direct relevant traffic.
- Make sure your phone number is displayed prominently so shoppers know you take the holiday rush seriously.
- Add little holiday design cues throughout the site (like Santa caps and candy canes) to make your store more festive.
- Upload pictures of products under the Christmas tree to product pages to help shoppers visualize their gifts.
- Stock holiday greeting cards and give shoppers the option to include them with their orders.
- Develop a “Holiday Gift Guide” to include on your homepage with plenty of content on the season’s hottest gifts, ideas for friends and family and more.
- Give back. Add a quick link to a charity of your choice on your homepage and encourage shoppers to give or give a portion of each sale to a charity.