httpsIn an attempt to make the internet safer for users, Google announced this month on its Google Security Blog that users of its Chrome browser will be warned when accessing non-secure websites beginning in January 2017.

As part of Google’s long term plan to label all HTTP pages as non-secure, the move aims to protect sensitive information such as passwords and credit card details from being stolen. Historically, Chrome hasn’t explicitly warned users about HTTP connections; Chrome currently shows HTTP connections with a neutral indicator that doesn’t reflect the real security dangers of an HTTP connection. But beginning with Chrome 56 browser version, users will be alerted when visiting an address that doesn’t use an encrypted connection.


“Studies show that users do not perceive the lack of a ‘secure’ icon as a warning, but also that users become blind to warnings that occur too frequently,” said Chrome Security Team member Emily Schechter in the blog announcement. “Our plan to label HTTP sites more clearly and accurately as non-secure will take place in gradual steps, based on increasingly stringent criteria. Starting January 2017, Chrome 56 will label HTTP pages with password or credit card form fields as ‘not secure,’ given their particularly sensitive nature.”

According to Google, HTTPS is easier and cheaper than ever before, and offers better performance as well as powerful new features that HTTP can’t offer. The tech giant is recommending that businesses get started moving to HTTPS sooner rather than later as Google’s update is the first step toward labeling all HTTP pages with the alarming red triangle security indicator.


You can prevent your website from being labeled as non-secure by Google and losing potential sales by protecting your store with an SSL certificate. Visit to get started.