Google announced in a blog post yesterday that released the next generation of 'Insights' called  'YouTube Analytics'.

YouTube Analytics, which was rolled out over the course of yesterday, replaces their previous YouTube feature  'Insights' which had enabled channel creators to track who is watching videos and where  those vistors came from. Google wrote that this about replacing their previous feature: "Now we want to make it even easier to learn about your audience, so we’ve replaced Insight with YouTube Analytics. "

Strikingly similar to Facebook's insights, YouTube Analytics provides useful information for merchants including:

  • A Quick Overview: A new overview provides all of the information that you care about quickly, while also enabling you to easily access more detailed information.
  • More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.
  • Audience Builders: Discover which videos are driving the most views and subscriptions.
  • Audience Retention: See how far viewers are watching through your video in the new audience retention report.

Google created the below infographic to explain the update further: