When nature sweeps away the snow, we break out the squeegee and broom to get our own matters in order too. But spring cleaning can mean much more than shiny floors and smudge-free window.
Here are three easy ways to clean-up your Ecommerce store.
Dust off your store by refreshing your outlook.
It is time to sweep the dust off of your site by removing your rose-colored glasses. You think your store looks great... but does your customer? Act as if you have never seen your site. Just like a new customer, navigate your site and judge all the design elements.
- Does anything look out of place or odd?
- Is navigation as easy as possible?
- Are there any excess or unnecessary elements i.e. buttons, pull down menus, etc?
To test your theory: Remove the excess or troublesome elements. Without mentioning the changes, ask 10 friends to navigate your site. Reveal your changes and ask for feedback. Did they agree with your changes? Did they mention new issues?
Pull your catalogue’s weeds.
We pull weeds to increase a gardens overall appearance, ensure the soil's nutrients is focused on your flowers and to help your blooms stand-out. The same is true for your product catelougue.
Elimating products not only helps your steller products stand out but it also ensures your catelouge fits your customers needs and allows you to focus your marketing efforts.
Isolate your 3 lowest selling products. Analyze all the facets of the offering – noting strengths & weaknesses. Consider key components like location, photographs, description and price.
Google similar products to research your competitions’ visuals and note differences. If you notice differences that may be advantageous, jot them down. Don't change all the elements at once.Tweak your messaging methodically by changing components one by one to isolate the determing factor.
If tweaking the messaging doesn’t make a difference, take 'spring cleaning' to heart and considering pulling product.
Clear-up your contact page.
You wipe away smudges and smears from your windows to see the outside clearly with no obstruction. You need to do the same for your contact page to both ensure transparency and build customer trust. Even when a customer doesn’t want to contact you, the customer should know they could easily contact you if needed.
Review your current details while thinking about the following questions:
- Is my contact information easily available and accurate?
- Do I sound inviting, trustworthy and relatable?
- Do I encourage people to email me? Do I invite them to?
To convey trustworthiness, consider replacing a standard ‘firstname.lastname@example.org’ with a more personal email like ‘email@example.com’. Sharing your name with the customer creates a personal relationship and ensures your customer of accountability.
Go the extra mile! Add a personal message and picture to your information.
"Thank you so much for visiting myawesomesite.com. I love my customers and love hearing from them so feel free to shoot me an email firstname.lastname@example.org . Or tweet me @awesomestoretweets and or leave a message on Facebook.com/awesomestore "
In most cases, online customers do not know who they are purchasing from and who will help them if something goes wrong. Encouraging your customers to contact you is an easy way to reassure your customers you care, you are there and you want to talk to them.
Have more spring cleaning to-dos you want to add? Comment here or Tweet them to @3DCart on Twitter!