A digital receipt, delivered straight to your customer’s inbox, is a powerful marketing channel that many businesses fail to fully utilize. Email receipts are an easy way for small and large businesses to establish powerful call-to-actions and promote free, revenue-generating advertising.
While the primary purpose of an email receipt should always be functional and never marketing-oriented, that doesn’t mean there isn’t room to incorporate tactics that will increase revenue. An excellent email receipt will promote customer engagement, allow you to easily connect with your customers, and help boost sales all at the same time.
Let’s take a look at some of the ways you can improve your email receipts.
1. Include Product Recommendations
Your existing customers are the easiest to sell to, with studies showing that 80% of your company’s revenue coming from just 20% of your existing customers. As an ecommerce merchant, you’ll want to take advantage of every upsell and cross-sell opportunity that comes your way – including email receipts.
See what reactions customers have to incorporating related products in your emails – upsell add-ons, accessories, or other related items that you think your customers will love. And although upselling via an email is far from subtle, its results likely won’t go unnoticed: studies show that 60% of customers will buy an upsell that is worth 60% of the price of the product they just bought.
2. Appeal to Customers and Encourage Loyalty with a Discount
A customer who has just received one of your email receipts has already completed their purchase, but that doesn’t mean an end to your relationship with them. Incentivize your customers to return to your store with an appealing discount that promotes excitement and encourages repeat sales.
Shoppers love to be rewarded, and what better way to show your customer appreciation and inspire a bit of loyalty than with a discount off their next purchase? Try including a time-sensitive discount for 20% off their next order, free expedited shipping, or a flat discount of $10 off.
Help build strong customer relationships with a marketing tactic that both parties will find mutually beneficial.
3. Keep Your Customers in the Loop with Social Media
Nearly one-third of the world is a subscriber to a social media platform, with over 1.3 billion people actively using Facebook alone. With its growing popularity, social media plays a critical role in the success of any business. Take advantage of this popular marketing channel by promoting your Twitter, Youtube and other social accounts right on your customer’s email receipt.
Try including links to your social media accounts in the footer of your receipt (or any other location of your preference). Social media is a convenient, excellent avenue for customers to attain information about promotions, sales, contests, and other news related to your business. Customers in the loop are customers who will return for your next big sale.
4. Add a Survey and Collect Feedback
While your sales numbers may not suggest anything's amiss, it’s possible there are issues or concerns your customers are facing that you’re unaware of, potentially affecting your conversions. Unsatisfied customers often voice their opinions via social media, but that doesn’t have to be your only source for collecting valuable feedback.
Try including a short, easy-to-answer survey in your email receipts. Information collected from surveys will allow you to stay up-to-date with your customers’ level of satisfaction and alert you of any potential issues that may develop into a serious, wide-reaching nightmare.
Brand loyalty can only be established when a customer knows their opinion is valued and that measures are taken to address any and all concerns. Acquiring feedback is the first and best step to ensuring every customer is a happy customer.
5. Encourage Customers to Share Their Purchase Socially
As discussed earlier, social media plays a major role in the daily life of a huge percentage of your customers. Make it easy for customers to share their purchase by including a share link in your email receipt.
A customer who has just made a purchase is experiencing a shopping high, and with a subtle nudge, is likely to share their purchase with their own social network. According to Nielsen, 92% of consumers around the world say they trust word-of-mouth or recommendations from friends and family above all other forms of advertising.
Increase your likelihood of attracting traffic from your customer’s network by making it easy for them to share your beloved products.