Customers visiting your online store may or may not know what they're looking for, but it's safe to say that if you're lacking great search functionality, you're losing sales.
Clean, smart navigation is a key ingredient to delivering an exceptional user experience, but for 30% of shoppers, a memorable customer journey boils down to a small horizontal bar. Site search is a major interaction point for customers, and can make or break a visitor's shopping experience.
Unlike category navigation, customers that use search are shopping with intent, hoping to quickly land on the product page that will satisfy their lingering buying motivators, such as price and return policy. In fact, studies show that site search delivers an average conversion rate of 2.4%, against a site average of just 1.7%.
Aside from providing an awesome customer experience, site search can:
- Drive sales – Effective site search means customers can quickly and easily find what they're looking for, which directly translates to higher conversions for your store.
- Increase referrals – Customers that leave your store after a positive experience are more likely to recommend your business to their friends and family.
- Boost conversion rates – Smart, intuitive search equates to a higher conversion rate.
- Increase site usage – Customers that are treated to a memorable shopping experience are more likely to spend more time browsing your site.
- Improve customer retention – Meeting customer expectations means you'll be able to secure their loyalty and future business.
If you're concerned that the performance of your site's search isn't up to snuff, it may be time to upgrade to a new search tool.
FusionBot, a powerful search and navigation solution, can enhance your online store with a robust, faceted search. Utilizing powerful ranking algorithms to provide pinpoint precision, FusioBot delivers millisecond response times, helping connect customers with the most relevant items they're looking for.
FusionBot features include:
- Create filters based on any product attribute to narrow down search results
- Millisecond search response times
- Smarter search logic
- Synonym keyword matching
- Spell-check search terms, (e.g. “Did you mean?”)
- Word Stemming
- SEO Keyword links
You can start improving your store's conversion rate with FusionBot's faceted search by visiting the 3dcart App Store.