Having one 3dcart store is awesome, but having two is even better. Here’s why. Ecommerce merchants are vying for customers’ electronic attention. They are in constant battle with competitors, and those with stellar marketing strategies often rise to the top. But fighting against two will always prove more challenging than throwing down against one, especially if the pair is armed with the knowledge and tools needed to excel in the heat of battle.
OK – Enough with the extended metaphors. Let me give it to you straight. With two 3dcart stores, your profit margins will increase, your visibility will escalate and your existing brand will develop a unique, extended identity.
When we talk about operating two stores, it’s important to keep in mind that we don’t necessarily mean two completely separate/different ecommerce websites. In fact, we think two stores makes the most sense for small-to-medium size merchants who want to market some of their existing products to a different target audience.
Let’s assume for a moment that you sell clothing items in your online store and your current marketing efforts are aimed at 30-50 year-old men. As an e-store owner, you realize that your tee shirt line isn’t performing as well as some of your other lines, and that’s when having two stores can help.
Continuing to play off this example, the assumed merchant mentioned above might be well served to create a second online store that does nothing but exclusively market and sell the current brand’s struggling tee shirt line. By doing so, he/she can effectively advertise their tees to perhaps a more youthful, receptive audience without having to sacrifice brand identity. So while website A continues to do well with the 30-50 crowd, website B will sell some of the same products as website A with a marketing strategy that is more aptly tailored to a different target demographic.
If opening a second online store sounds like a good idea, that’s because it is. Now I know what you’re thinking. How can I free up the time to create a second store when I’m already struggling to manage just one, and that’s where we come in. 3dcart offers an exclusive store cloning option for $99 that can easily transfer the data from your original store into a new one. Then, all you need to get your second store up and running is to create a new domain, choose a new template, alter web copy for SEO, showcase the products you want to market and delete the ones you don’t. Keep in mind that website B should have a unique identity and feel, one that is separate yet tied to website A.
Creating a subsidiary brand name is also smart, so if your original store is known as Fashion by Felicity, consider naming your second store Designer Tees by Felicity (or something like that). This will allow you to maintain brand recognition while also extending visibility.
At the end of the day, it’s up to you to decide what’s best for your business. Our job is to arm you with the tools needed to be successful in a competitive market, and in the world of ecommerce, we think two is always better than one.
As a part of a special promotional offer, 3dcart is prepared to give merchants a 10% discount on monthly subscription packages to those interested in opening a second store. So not only will you be saving money, once your new store is up and running, you’ll also stand to make a lot more of it.
If you would like more information on how to successfully open multiple 3dcart store's under the same brand umbrella, click here.
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