As an online merchant, you’re always looking for new and creative ways to attract your visitors’ attention and convert browsers into shoppers. With advances in website practices and technology, consumers have come to expect a level of sophisticated, refined design that exceeds the skill and/or budget of many small to medium sized businesses.

Beautiful graphics, high resolutions images, and engaging website tricks and techniques aren’t just a preference of today’s shoppers – their utilization and presence is practically demanded.

Parallax scrolling is one of the newer and more creative techniques to hit the web, with some of the biggest and most successful brands featuring this extremely effective graphical effect on their website’s prime real estate space. Parallax scrolling, a technique first used in video games in the early 80s, creates a graphical illusion of depth and motion where images in perspective move slower than elements in the foreground.

Implementing a Parallax Slider can provide your website with the following benefits:

  • Catch your visitors’ eyes with an enriched and vivid graphical presentation.
  • Promote engagement by giving visitors an active role in your site.
  • Encourages action by piquing curiosity and motivating further interaction.
  • Surprise or delight your shoppers with a fun or exciting presentation.
  • Increase conversions with a simple trigger that encourages click-through.

3dcart’s Parallax Slider, available for $800, includes installation of the slider and the custom design of 2 professional banners.

To view this feature in action, check out our Parallax Slider live demo.

For more information, visit the 3dcart app store.