Given a thought to search marketing lately? According to IDG, businesses allocated nearly 19 percent of their 2012 digital budget to search—and with good reason. Other research indicates that around 60 percent of people find websites through internet searches.
Internally, one of 3dcart’s biggest priorities in 2012 was to create a robust search marketing program we could share with our customers. Today, 3dcart newbie Bryan Falla is helping us realize this goal, joining us as our new SEO manager.
Prior to working with us at 3dcart, Bryan held online marketing and search marketing management positions with communications agencies. He holds a Bachelor’s degree from Florida State University and a Master’s degree from Florida A&M University.
Bryan’s experience managing search marketing campaigns positions him as the perfect candidate to help us launch a more hands-on search marketing product for our customers. Of course, we already offer online retailers a built-in suite of search engine optimization (SEO) and social media tools—but we’re getting ready to launch a guided package for storeowners that takes a more integrated, active approach to online visibility.
Keep your eyes peeled for details on our new search marketing program, and join us in offering a big welcome to Bryan!