Guest post by :Bethany Ramos
How Your Blog Relates to Your Social Media Presence
As an e-commerce business owner, make no mistake that your blog relates directly to your social media presence.Did you ever think about the fact that your customers aren’t going to purchase your products or services directly through a social media website like Facebook or Twitter? So how do you get them to buy?
The best tool that you can use to attract customers to your website is by enticing them to visit your blog first of all.
The Power of Exceptional Blog Content
As a small business owner, it is essential that you blog regularly. This doesn’t mean that you need to be a slave to your blog by any means, but sitting down one time a week to write out three blogs that can be scheduled throughout the week will do a world of good. Firstly, when these blogs include your keywords, they will naturally improve your search engine rankings and make it easier for customers to find you in the search results.
Secondly, when you write exceptional blog content and automatically link your new blog post to your social media profiles on Facebook and Twitter, it will be likely that customers will re-tweet or repost this information if it is valuable. Remember, the most successful approach to take in social media as a business owner is to provide your customers with something of value for absolutely free.
Attract Readers to Your Blog Community
Once customers begin to realize that you are offering them valuable content at no cost, they will be likely to visit your blog and become loyal readers. This is the first step in attracting customers back to your brand and community to purchase products from you. Keep in mind that a blog is still a neutral ground for customers to interact, comment, and find information regarding your niche.
A blog is still NOT the place for hard selling.
To qualify, it does help to have an opt-in form on every page of your blog so that customers can opt-in for more information about your company. This means that customers are willingly providing you with their e-mail address to stay updated about your brand via e-mail.
This is your golden opportunity to continue to build relationships with your customers and sell to them in the appropriate context.
If you are attracting customers to your blog through social media and hard selling them there, then they will be likely to leave right away. Instead, your blog can serve as a functioning social community to attract more and more readers to support your brand. When these readers opt-in to your e-mail list on your blog or click on a related link to visit your website, then they will be given the chance to purchase your products or services.
Do you see how your blog works as a link in the chain to attract social media customers to your website to purchase? Providing exceptional blog content is a must to increase sales and revenue for your brand online!
Bethany Ramos is an expert in Internet and social media marketing, and she also co-owns her own e-commerce website, The Coffee Bump. For a great selection of the Best Bodum French Press, check out Bethany Ramos' website today!