How you’ll fare against your competitors in the months ahead is a stressful question that businesses of every size are faced with come the ringing of a new year. In the fiercely competitive world of eCommerce, there’s always room for growth, reform and improvement – and of course, a desire for increased revenue. Like most things in life, though, that’s easier said than done.
A New Year means new goals and strategies. Stellar products and an exquisite custom website design may seem like the perfect recipe for success, but few aspects affect a business’s end of year numbers like the strength and effectiveness of their SEO strategy.
To increase your 2016 revenue and pave the way to a brighter, more prosperous New Year, your store needs more traffic and better rankings. Let’s take a look at some important areas that’ll help you map out your plans for the next calendar year.
Increase Your Traffic
If you’re hoping to succeed in selling online, your store needs visitors – and lots of them. Increasing traffic is one of the most difficult yet guaranteed ways to ensuring your business’s success. Contests, coupons, limited-time promotions and free shipping are great tactics for producing a spike in traffic, but they aren’t optimal or practical solutions for sustaining a long-term, reliable flow of visitors.
The universally accepted rule of SEO and online success is the necessity for backlinks. If you’re not familiar with this term, they’re simply links from other web pages that point to your site. There are numerous ways to go about creating backlinks, but not all of them are of equal value or strength.
Ideally, backlinks that point to your website should come from product/industry relevant websites and from domains that have established authority. Utilizing a Website Authority Checker is a great way to determine the value of potential backlinks.
Great content that people find share-worthy is key to generating backlinks. If you’ve written a great article or created an awesome film, people will naturally want to sure them with their family and friends. You can also try your hand at guest blogging, acquiring press coverage, getting your products reviewed by a relevant third-party blogger, and joining appropriate directories for a stronger link-building foundation.
Improve Your Rankings
Few things are as important to merchants as the ranking of their website – and for good reason too! The better your site’s visibility, the more traffic you’ll receive. Implementing the correct SEO strategy is a time-consuming yet essential necessity for improving rankings, regardless of your business’s size or industry.
Start Researching Keywords
To ensure you’re using the right keywords, you’ll need to hit the web and start your keyword research. Are you using the same keywords that your customers are using? Are your keywords too broad or generic? The right keywords will help drive customers to your store and increase sales, so it’s of paramount importance that you take time to understand your customer’s search pattern and fine-tune your strategy if need be.
A strong social media presence and continuous content generation is essential to helping customers locate your website. Regular blogging can help you maintain high SEO rankings, and a diverse social media following will allow content to be easily shared across a large audience.
An easier solution
Improving your SEO strategy is a never-ending process that’s guaranteed to yield fruitful results for your website. Unfortunately, not everyone has the time, interest or experience to deal with the everyday challenges and nuisances of SEO.
3dcart’s fully managed SEO packages allows merchants to reap the powerful rewards of SEO without any of the hassle or headaches associated with its long-term monitoring, optimization and commitment.
3dcart currently offers 4 SEO packages to suit any business’s budget:
2016 is just around the corner. Now is the time to work and plan toward a profitable New Year.
For more information on how 3dcart can help you meet your New Year’s Business Goals, contact our sales team at 1.800.828.6650 or view our eCommerce Marketing Services.
Stay tuned! We’ll be featuring additional articles to help you work toward your 2016 business goals.