With Santa's sleigh and your store's sales, there is little time for keeping up with eCommerce news during the holidays. So if you weren't able to sneak a peak at your favorite publications between wrapping gifts and selling them, here's 5 stories you may have missed:
A growing number of shoppers apparently need only the briefest of breaks before diving back in, especially if they can log in to shop.IBM found that online shopping jumped 16.4 percent on Christmas Day over last year, and the dollar amount of those purchases that were made using mobile devices leaped 172.9 percent.
The growing number of US- and European-based companies that ship internationally will see revenues increase from these markets, but will start to hit a language ceiling: Close to two-thirds of online consumers in both France and Germany, for example, agreed with the statement, “I only shop from websites in my native language.” In the UK, the percentage is close to three-quarters. 2012 will not be the year that eCommerce organizations blanket the globe with localized offerings – they will, however, continue stepping into international waters.
5 Effective Online Marketing Tactics for 2012
Marketing techniques that worked in the past may be far less successful in this emerging era of mobile devices, personalization, and social media. What follows are five suggestions for potentially potent marketing tactics for the coming year. These are not wholly new techniques, but rather ones that could grow in importance and effectiveness in 2012.
How to Give Online Shoppers Confidence in Your Website
Over 60% of website visitors are more likely to buy from a site that posts information and details about the management of a small business.” So those About Us pages should be more than an afterthought.
Zen and the Art of Good Web Design
"Clean” design doesn’t have to be boring. And one of the fastest ways to distinguish your blog — minimalist or otherwise — is to inject your personality with a few strategic design decisions.