3dcart has helped more than 17k stores find success in selling online, a number that has continued to grow with each passing year.

But while a large percentage of our 17k merchants have been with us since their start-up days, an even bigger percentage are clients who have switched over after a turbulent, unfortunate experience with another shopping cart.

Case in point: TruTech Tools, a veteran-owned and operated distributor of testing equipment for energy auditors, HVAC/R technicians, and home inspectors, is a quintessential example of how an ill-equipped shopping cart can stifle a business's growth and potential.

Like every great story, the Akron, OH, based company boasts a tale of humble beginnings. Their first online store was designed by a high school kid – a point of origin that many businesses new to eCommerce share. Fueled by a desire to grow and expand their online presence, TruTech Tools joined forces with shopping cart provider Zen Cart – a decision they though would put them on the fast track for success.

Of course, like most things in life, things hardly turn out the way we anticipate, and they rarely go wrong in the way we expect. Jim Bergmann, CTO of TrueTech Tools, recalls his business's motive for choosing Zen Cart. “As a small business, we looked for the lowest barrier to entry, and Zen Cart was free. But hardly anything is really free. We found there was a huge tradeoff for website novices in that there was no customer support.”

Without access to support and having very little experience in running a website, Jim had a tough time solving everyday issues. What Jim needed to succeed was guidance and best practices – something Zen Cart was ill-equipped to provide.

With frequent downtime plaguing their online store, Jim decided to look for another shopping cart, one that wouldn't stifle or hinder his business's success.

After researching his available options, Jim and TruTech found a home at 3dcart. Jim cites 3dcart's 24/7 helpful Support Team, expansive learning resources, and solid platform as the primary reasons for choosing 3dcart. “3dcart was light years ahead of Zen Cart in terms of what we needed our software to do,” Jim says. “It was the perfect platform to continually learn more about running an online store. We wouldn’t be where we are today without it.”

In 2008, after just one year with 3dcart, TruTech Tools grew by a remarkable 1000%. And their success didn't stop there: In 2009, sales increased by 200%, another 20% in 2010, and a whopping 35% increase in 2011.

Jim attributes his online store's success to the power and scalability of 3dcart's platform. “It doesn’t matter how great of a house you build,” Jim adds. “Everything comes down to how solid your foundation is. 3dcart has been that foundation for TruTech Tools, from our days as a small startup up until the present.”

To read more about TruTech's eCommerce journey, visit 3dcart Success Stories.

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