Since the birth of ecommerce, e-store owners have struggled to uncover the best practices for moving old inventory. We at 3dcart feel your pain, and that’s why we’re serving up the top-five tips for turning stale products into dollar bills.
1.) Promote In-Store Discounts
With 3dcart as your chosen ecommerce solution, merchants have direct access to slew of features designed to help move old inventory. For example, our built-in promotions manager allows you to effectively create, and market, buy-one-get-one free sales, two-for-one deals, etc… 3dcart’s promotions manager is completely customizable and very easy to use. Setting up a promotion takes minutes, and if you’re able to market it effectively, old inventory will soon be flying off your virtual shelves!
2.) Cross Sell Your Products
We’ve all heard the term cross selling. But what it is really, and how can one take advantage of it when looking to sell dated merchandise?
In the world of ecommerce, cross selling allows merchants to promote related products of interest to shoppers. For example, if you own an online clothing store and one of your customers is interested in purchasing a t-shirt, cross-selling will display related products – like jeans – at the bottom of your product page.
If you want to learn how set up 3dcart’s cross-selling feature in your online store, we invite you to read our step-by-step configuration guide.
3.) Let Customers Make an Offer
3dcart’s revolutionary Make an Offer feature is incredibly effective when it comes to selling old inventory. Utilized correctly, merchants can feature a customized offer widget allowing shoppers to select their own purchase price for a showcased item. If the price entered is higher than the lowest acceptable amount selected by you, the merchant, then that item will be sold to your customer an unbeatable discount. It’s that simple.
With 3dcart, you also have the option to apply the Make an Offer feature to both individual shoppers and groups. For example, you can allow a group of customers to make purchasing offers while stipulating that the offer will only be valid if 25 people participate. Therefore, if 25 shoppers make an offer for a product that is above your per-established base price, then the product you are promoting will be sold to the group rather than the individual. This is a great way to move old inventory in bulk.
3dcart’s amazing Make an Offer feature is easy to use and quick to set up. It's also a fantastic marketing tool that can escalate sales and increase customer interaction. For details on how to configure the Make an Offer feature in your 3dcart store, we invite you to view our step-by-step guide.
4.) Establish Rewards Programs
Everyone loves getting something for free, and that’s why it’s a good idea to offer customers reward-based incentives for being loyal shoppers. Doing so will not only help you sell more, it will also drive repeat business and promote customer satisfaction.
3dcart comes equipped with everything you need to effectively create, market and maintain a successful rewards program. For information on how to get started, check out our tutorial by clicking here.
5.) Offer Free Shipping
One of the most effective marketing tools available to ecommerce merchants is free shipping. Online shoppers love this, and you will too.
Let’s assume for a moment that you sell TV’s in your online store. If last year’s models are clogging up your warehouse, try selling them to your customers with free shipping attached. This will not only entice shoppers to buy your dated products, it will also give you room to bring in new stock.
For more information on how to set up free shipping in your 3dcart store, we invite you to take a look at this easy-to-follow guide.