Earlier this month, we talked about Facebook Connect and how it is revolutionizing the way online business leverage the power of social media. Now, 3dcart  merchants can tap into that power with 3dcart's new built-in Facebook Connect integration.

3dcart's Facebook Connect add-on displays a button on the "My Account" and "Checkout" pages. If the customer clicks the button, they automatically sign in using their Facebook account. First-time customers and return customers who chose not to save their personal information must fill out their payment information separately, ensuring no privacy issues.

The premium feature offers online retailers:

More Conversions

By simplifying sign-in, customers can bypass creating unique IDs and passwords, removing a major barrier of entry to a potential sales conversion (and future conversions). With more customers identifying themselves before they buy, retailers gain powerful insights on their audiences, enhancing revenue generation.

Empowered Social Marketing

 With access to customer data and social graphs, retailers gain immediate visibility into audience behavior, interests and favorite brands. Facebook connectivity also simplifies how customers share the products they buy and the online retailers they frequent.

Personalized Interaction with Customers

 Identifying customers immediately gives retailers the opportunity to target recommendations based on previous purchases and interest-based information. Relevant products are more likely to catch a customer's eye, increasing the chances they'll buy.

3dcart's Facebook Connect feature is now available through the app store for $199. For more details or to get started, visit store.3dcart.com/facebook-connect-for-3dcart.html.

Image via Lakeshorebranding.com