Al Ghaf is a Dubai-based company selling all types of merchandise with the goal of becoming a one-stop shop for its customers. Al Ghaf was founded by Ali Al Darwish, an entrepreneur who sought to overcome several common problems of the Eastern eCommerce world— all centered around customer experience.

"Customers are not at ease when shopping at unknown or new online stores, for various good reasons," Ali says. He noted such reasons as payment security, product quality and authenticity, incorrect order fulfillment, lack of guarantees and warranties on products, and even the frequent occurrence of used items being sold as new. " was born to overcome the issues the online marketplace was facing and ensure an enjoyable and risk-free experience for our customers," he says. Once he had the idea, he began to look for the right shopping cart software to bring it to life.



Ali planned to source his products through dropshipping, so support for that was vital. This would save him the need for inventory space and also ensure that his customers received genuine items straight from the manufacturer or key distributor, with warranties intact. He also needed the eCommerce platform to grow with his business, as his goal is for Al Ghaf to become a one-stop shop for all kinds of products. It was also imperative that the platform would support different payment gateways and shipping methods.

“Not many shopping carts can support the UAE and GCC region, and the ones that are available are ridiculously expensive,” Ali explains. “I was in search of a shopping cart that can fulfill the bare minimum requirements off-the-shelf and then we can customize it to meet UAE requirements. After evaluating most of the similar platforms, we landed with 3dcart with our true belief that it will fulfill all of our requirements and future growth plans. What also contributed to our selection was the friendly and fast customer service and the optimistic responses we received addressing our issues.”

One such issue was that 3dcart lacked native support for PayFORT, the Middle East's credit card payment gateway. The existing payment gateways simply would not support the region without huge fees and restrictions. Ali contacted 3dcart and the team built a smooth integration with PayFORT, allowing business to proceed.

Al Ghaf has achieved its desired business model and the future is bright. "We are in a growth phase," Ali Al Darwish says. "Currently we have about 3,000 SKUs and many more are in the pipeline."

For more information on Ali Al Darwish and Al Ghaf, please visit his 3dcart Success Story.

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