Candy.com Finds Sweet Success With 3dCart
Candy.com is the brainchild of cousins Greg Balestrieri and Joe Melville, who represent the 3rd generation of success for the family owned and operated, Melville Candy Company. After witnessing the 400% growth of Melville Candy's online store, they realized they could take a bite out of the $30 billion dollar candy industry. "This is a new business with the same passion and some of the same family," Balestrieri said. "We’re going to revolutionize the candy industry by creating a fun and exciting candy community for children of all ages. The corner candy store is back!"
35 years ago, the Melville Candy Company began when Gary Melville began creating candy in his kitchen. Since then, it has been sold to vendors such as Crate & Barrel, Norwegian Cruise Lines, Bloomingdale's, and has been featured in gift baskets distributed at the Tony Awards. Their barley lollipops range from sea creatures, zoo animals to custom created designs.
Candy.com has been on the virtual real estate selling block for awhile, having been bypassed by Hershey's and other candy manufacturers. It wasn't until 2009 that cousins Greg and Joe realized they could create the largest corner candy store in the world by harnessing the organic traffic that candy.com already received. The way they saw it, they could either spend millions on creating and marketing a brand name, or they could buy a name that is ingrained in the very fabric of our lives. They purchased Candy.com in June for $3 million dollars and it became the second largest domain transaction in 2009. One month later, Candy.com went online with the largest candy community to date.
CEO Greg Balestrieri says, "Candy.com is becoming the destination on the net for everything to do with candy. Our forums, blog and community are growing."
Currently, they are offering over 6000 different products but this will change when they finish adding a 3rd distributor. The Candy.com Kraft Shop will bring in about 16,000 additional products, helping it to become the largest purveyor of candy and candy related products online serving local candy stores, retail customers, and wholesale clientele.
Spreading the Word
A domain like Candy.com is synonymous with an online candy store, but to really position themselves correctly, they have chosen an SEO firm, thinkbigsites.com, to cement their stake on Google. They are currently showing up organically on the second page, so they don't have that far to go. Greg tells us that they get most of their traffic from adwords and shopping engines like Pricegrabber, shopzilla, bizrate, and shopping.com, "Email marketing is huge!" Greg says, "We use vertical response and whenever we send out a newsletter or promotion, we see our sales skyrocket."
In the upcoming year, Candy.com will truly be one to watch. With over 20,000 products, a community, and one of the quirkiest blogs I've ever read, their quest at become the home of candy online, is off to a shining start.
Also, Greg was generous enough to provide a 10% discount to our readers. Just use code 3dcart when checking out and you can get some sweet savings to go along with your sweet treats.