Zara Walker

Zara Walker
Zara Walker is a freelance content creator. Copywriting, blogging, editing and almost anything else to do with sculpting words into fancy packages for the last 10 years. Enjoys Wednesdays, hot coffee, maintaining two blogs, and hyphens.

Recent Posts

Starting a Business | 7 min read

10 Best Accounting Tools for Your Business in 2020

Let’s face it; accounting is never the most exciting part of running a business unless, of course, you’re a trained accountant or enjoy playing about with numbers. From tracking your expenses and income to calculating your business taxes and employees’ salaries, there are plenty of reasons why most business owners find accounting tasks boring.

Unfortunately, it’s practically impossible to succeed in entrepreneurship if you cannot manage your business finances properly. What this means is[...]

Web Design | 7 min read

How the Fusion of CRO and Web Design Will Take Your Site to the Next Level

A great website is the perfect calling card for most businesses. Sometimes you have a site that serves purely as a digital business card. Sometimes it’s to generate leads. Of course, for eCommerce businesses, sometimes the site is your actual storefront.

At any rate, you usually start with a great design. A logo here, a carousel banner there, and then some concerted effort in writing the content. Once your site is ready, you might even decide to invest time and effort in drumming up traffic[...]

Customer Service | 7 min read

How to Optimize Your Customer Service Process

You’ve purchased a radio, but for some reason you just can’t get it to work. It’s still under warranty, so the logical thing to do is call the manufacturer.

After an hour on hold, listening to elevator music, you give up. You then decide to email the company but the email bounces.

As a last-ditch attempt you reach out via their Facebook page, only to be met with silence. Not even an automated acknowledgement of your message.

Infuriated, you vow to never, ever buy anything from this brand[...]

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