Links have become more and more important in search rankings today.

The latest survey by Sparktoro among 1,584 professionals in the field of Search Engine Optimization reveals that the top two out of 26 Google ranking factors ranked are relevance of overall page content and quality of linking sites and pages.

That's pretty true for all types of websites, including eCommerce sites.

It isn't just how many pages from other websites are linking to online stores, but how many of them are superb[...]