The number of advertisers on Facebook doubled in 2018, with cost per click metrics increasing by over 92%.

Unless your eCommerce store doubled its AOV (average order value) or cut ad spending in half, you’re now seeing less profit and more competition than ever in leading networks like Facebook, Google, and Amazon.

If you’re like me, new customers come from a variety of channels:

  1. Advertising (which can be increasingly expensive)
  2. Word of mouth referrals (which are free, but not scalable)
  3. [...]