Fast shipping programs are booming across marketplaces. Walmart 2-Day Delivery, Amazon Prime and eBay Guaranteed Delivery are just a few that provide both fast and free delivery. When you compete with convenient shipping and service, you can avoid price wars and keep your margins healthy. However, these programs aren’t just popular with marketplaces and sellers; they’re also expected by customers.

Delivery speed and costs are two of the biggest reasons for cart abandonment, meaning that if[...]