Take a look at some of the largest and most successful e-commerce retailers today: Amazon, Walmart, Nordstrom. These behemoths are the undisputed champions of e-commerce.
How do they do it? We could write a book on the strategies that make Amazon successful, but let’s boil it down. There’s one element each of these online stores leverages to boost their conversion rates: customer reviews.
Business.com reported that 77% of customers read reviews online before making a purchase. And you don’t[...]