The general answer for anyone who wants to run a successful online business is “yes.” Although it’s not a requirement for having a successful eCommerce website, a blog can do wonders to improve traffic and, therefore, sales and profits.
Before I even go any further, here are some interesting statistics to consider:
- More than 50% of blog readers are online shoppers.
- 61% of U.S. online shoppers gain more confidence about making a purchase based on recommendations they read in blogs.
- 60% of[...]