Due to an expected increase and the advent of 2020’s effect on commerce, the ecommerce industry is proliferating. Every day, more retailers are making the move to online selling, while entrepreneurs are getting their start through ecommerce ventures.
Google is now using BERT models in search, which could potentially change the way SEO works.
BERT models, which stands for Bidirectional Encoder Representations from Transformers, are a way for Google to better understand user searches and serve better results.
Like all algorithm changes Google brings, the intent is to improve the quality of search, which means high performing, credible, informative, well written, purpose-specific, and authoritative content will eventually reach web users.