Jimmy Rodriguez

Jimmy Rodriguez
COO & Co-founder @ 3dcart. focused on helping internet retailers succeed online by developing strategies, actionable plans and customer experiences that grow and improve performance.

Recent Posts

b2b ecommerce | 4 min read

The 3 Most Effective Channels for B2B Ecommerce Marketing

When it comes to marketing a B2B ecommerce website, it can be hard to know where you should start. You want to meet potential customers where they are – but where do other businesses hang out online?

It’s a trick question. Even though we call it “business to business,” there’s still a regular old person doing research and making purchase decisions for that business. That’s why you’ll see a lot of overlap in the way B2B and consumer ecommerce websites are promoted.

There is a key difference,[...]

Conversion Optimization | 4 min read

7 Proven Ways to Reduce Online Shopping Cart Abandonment

Cart abandonment.

In the ecommerce world, it’s a four-letter word.

At a time when 7 out of every 10 online shopping carts is abandoned, ecommerce owners have to get serious about addressing cart abandonment. After all, the best abandoned cart is the one that’s never abandoned at all.

That’s why it’s key to focus on prevention first. The lower your abandonment rate, the fewer sales you miss out on – and the less effort you have to spend to win them back.

With that in mind, here are 7 tried[...]

Shipping & Fulfillment | 3 min read

4 Must-Have Features to Get Dropshipping Right in Your Online Store

Dropshipping is a special niche of ecommerce. Though you still want the full feature kit and kaboodle, some features are much more important than others.

Online stores built on dropshipping models leverage these features to sell efficiently and with enough scale to make big profits on small margins.

Which features should you rely on to get your online store into good shape? Check out 4 indispensible dropshipping features below.

Shipping & Fulfillment | 3 min read

How Doba makes dropshipping easy

In the ecommerce world, you’re only as good as your partners. The importance of partnering with strong dropshippers can’t be understated.

Finding the right dropshipper can be a difficult process, especially for entrepreneurs who are new to the world of ecommerce. It takes a discerning eye to find the most trustworthy dropshippers. This requires countless hours of research and communication.

Doba helps solve this problem by aggregating vetted suppliers and manufacturers into a single[...]

SEO | 3 min read

What online stores often get wrong about keyword research

Targeting the right keywords is the single most powerful tactic online stores have in their SEO arsenals.

You can get everything right -- perfectly configured metadata, a formidable stockpile of blog content, colorful and seductive product descriptions -- but if you aren’t targeting the right keywords, all of it could be for nothing.

There’s a gulf between online stores that choose keywords to target haphazardly and those that choose to do extensive research beforehand. The gulf grows even[...]

Email Marketing | 4 min read

9 Ways to Score New Email Subscribers You Might Be Missing

For all its strategizing and versatility, email marketing is pretty simple when you boil it down: find people who want to hear from you and send them emails.

It’s a simple concept but far from an easy task. People are everywhere online. They’re on your website, all over social media, scrolling through search results… The trick is finding the right people, who have a need for what you sell, and convincing them to hand over their email address.

SEO | 8 min read

Structured Data for eCommerce: Understanding Schema.org and Rich Snippets

No matter what kind of online business you run, context matters. In most cases, it’s your job as an online store owner to set the right context for your customers.

One of the biggest contextual areas websites take for granted is search context. You can put tons of resources into creating content in the hopes of building up your search ranking. But if you haven’t put thought into how your search result appears to a potential customer, content will only get you so far.

To build search context,

SEO | 5 min read

The complete guide to implementing Google’s AMP on your online store

Just two years ago, mobile ecommerce represented only 15% of dollars spent online, even though people spent an overwhelming amount of time on their mobile devices.

That number is rapidly changing, and it’s partially thanks to the work done on Google’s open source Accelerated Mobile Pages (AMP) project. Even if you don’t know what AMP is, you reap the benefits every day when you browse the web on your phone, where pages load much faster than they did just a few short years ago.

The internet’s[...]

Starting a Business | 3 min read

7 steps to opening a successful dropshipping store

Have you considered starting an online business by dropshipping products directly from the distributor? Either if you're planning to do this as your first venture selling online, or you have an established e-commerce website looking to expand, these steps can help you determine if the dropshipping model will work for you.

Like any facet of ecommerce, dropshipping done right can be a highly successful business model. But to do it right, you’ll need to create a foundation for a successful and[...]

SEO | 2 min read

Copied content seriously harms an online store’s search rankings

If you’ve invested some time in understanding how SEO works, you might be worried about duplicate content on your ecommerce website. And rightfully so -- but not necessarily for the reason you might think.

There are two kinds of duplicate content. One kind isn’t necessarily harmful, though it indicates you might be ignoring an opportunity to do better SEO. Done frequently, the other kind is flagrant and can cause penalties to your website.

How do you know which duplicate content is okay and[...]

Starting a Business | 3 min read

No products? No problem: Dropshipping ecommerce as a business model

One of the biggest barriers to starting an online store is the startup cost.

Like any business, ecommerce is a big investment. On the frontend, it costs money to set up your online store. But the meat and potatoes of your online store is where it can really get dicey. After all, you need a product to sell, and you need inventory of that product.

To sell a product, many online stores invest heavily in creating or stocking that product. But what if we told you there was a way to start an[...]

SEO | 3 min read

Penalized by Google: How you might be hurting your online store’s search rankings

Online stores can’t understate the importance of a comprehensive SEO strategy. That said, there is such a thing as an overzealous one. If your SEO program is over the top, Google and other search engines won’t look kindly on your website.

You migth not be aware that your website has been penalized by Google, but if visits keep slowing down, follow the simple actions listed below to help you determine if your website is currently being penalized. And learn the common reasons that could be[...]

SEO | 2 min read

Basic SEO tactics your online store might be missing

Whether you’re the sole employee or have a team of ecommerce wizards at your disposal, digital marketing might be the most time-consuming part of running an online store. Entrepreneurship is all about growth, and marketing is how you grow your online presence.

In the digital marketing realm, SEO often gets a bum wrap. It seems technical, whereas marketing tactics like establishing your social media presence and putting an email marketing plan in place might seem more straightforward. It’s[...]

SEO | 4 min read

5 common SEO problems online stores should fix right now

The internet is a noisy place. How does your online store stand out from the competition?

We frequently see online stores grapple with the discovery phase of marketing their websites. It can take time for your store to gain enough traction for potential customers to find you. A little patience can go a long way for your store. That and a whole lot of optimization. If you find drawing in customers is taking too long, you might be committing some of the cardinal SEO sins, and you’ll want to[...]

SEO | 4 min read

5 SEO Mistakes that Can Harm your Rankings

SEO — Search Engine Optimization — is a critical part of today's marketing efforts, and yet many online sellers miss the mark. This is partially because there's so much information out there, and a lot of it is outdated. Google is the leader when it comes to determining best SEO practices, and they're always implementing changes to ensure only the best content reaches the top of search results. The side effect of this is that tactics that used to be quite effective are now not only outdated,[...]

Conversion Optimization | 4 min read

5 critical issues affecting your Bigcommerce online store sales

Starting a Business | 4 min read

How to Create a Members Only Site

Have you ever wanted to create a site with specific areas for members only? Thanks to the features in 3dcart, you can customize your site to have a Members Only section. In the following article, we will discuss how to set the cart up in this way and why each feature or step is necessary.

eCommerce Marketing | 5 min read

How to Design an Awesome Welcome Email

The welcome email, typically triggered upon joining a mailing list, is one of the most important emails a customer will receive during the course of their relationship with a business. As the crown jewel of any retailer’s email marketing effort, the welcome email sets the tone for the type of relationship a business hopes to build with its customers, and can serve to aid or hinder a brand’s image.

Whether a welcome message is presented in a magazine style ad or more of a hero image[...]

Conversion Optimization | 2 min read

Turn Order Receipts into a Marketing Tool

A digital receipt, delivered straight to your customer’s inbox, is a powerful marketing channel that many businesses fail to fully utilize. Email receipts are an easy way for small and large businesses to establish powerful call-to-actions and promote free, revenue-generating advertising.

While the primary purpose of an email receipt should always be functional and never marketing-oriented, that doesn’t mean there isn’t room to incorporate tactics that will increase revenue. An excellent[...]

Starting a Business | 3 min read

How to Craft an Awesome About Us Page

When building your eCommerce store, it can be easy to get distracted by the design, products, and prices that make up the meat of your website, and neglect to add the important content that’ll help your store stand head and shoulders above your competitors. But content is key to succeeding long-term in eCommerce’s shark-filled-waters, and there’s no page more important for establishing a compelling presence of warmth and personality than your About Us page.

Your About Us page serves a number[...]

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