The nature of how we do business has changed a great deal throughout history, especially with the advent of eCommerce, but one thing has always remained most important: building long-lasting customer relationships. Happy customers provide repeat sales, positive word of mouth, and countless other benefits without which a business can't survive.
Google is constantly altering its algorithm and announcing new features for it’s search engine, always with the intent of making the search experience better for users (but not always easier for SEO professionals). But it seems like Google has actually made a change that benefits both end-users and webmasters in their newest updates for product feeds. Specifically, Google is making rich product page result features more accessible to online merchants who use the Merchant Center’s product[...]
Amazon got its start nearly a quarter-century ago in 1995. Jeff Bezos started the company using his parents' life savings.
eCommerce has come a long way over the last 25 years though. Instead of risking everything you have saved and combining a bunch of different services to set up your store, modern eCommerce platforms let you do it all in one place for as little as $20 a month.
Let's answer the question "which eCommerce platform should I use" by looking at five of the top choices.
Although they were announced at the 2018 Google I/O conference, it wasn’t until the 2019 conference that Google finally launched two of their newest SERP features: FAQ results and How-To results. Of course, with every new change that Google deploys onto their search engine, SEO professionals are forced to adapt their strategy to take advantage or risk falling behind. These SERP features utilize new types of structured data to identify content and add it into search results. So, what are FAQ[...]
15 years ago, Google introduced the “nofollow” link attribute to help tackle unreliable links from user-generated content and comment spam. However, it quickly evolved to become Google’s recommended method for flagging sponsored or advertising-related links. Recently, the search giant has introduced some changes with regard to how publishers should mark nofollow links, bringing in additional attributes that will help Google understand the nature of those links. But, is this relevant to you?[...]
Digital Payments | 4 min read
There are unique challenges involved when running a physical store side-by-side with an eCommerce website. It can be difficult to synchronize inventory across online and offline sales, and inconvenient to manage separate payment systems for a brick-and-mortar store and an online store — but if you have the right eCommerce platform, POS (Point of Sale) setup, and a payment provider that supports both, it can be easy.
Retailers who sell both online and in person can streamline their business[...]
eCommerce Features | 18 min read
You experience eCommerce every day. It's everywhere, and it's getting much harder to find someone who has never made a purchase online. If you've identified eCommerce as a (virtual) land of endless opportunity, you're right. But how does eCommerce work and how do you get started?
In this article, we'll introduce you to eCommerce and the different parts that come together to create the successful online stores we've all heard of — and we'll walk you through the basics of getting started to [...]
Staying ahead of the game in eCommerce means constant improvement, both of your business and your eCommerce software. That's why we're proud to announce 3dcart Version 9.1, the newest upgrade to our all-in-one eCommerce platform, bringing you even more powerful features for building and growing your online business.
This update introduces some brand-new functionality to improve the experience for business owners as well as your customers. We've also upgraded several of our integrations,[...]
Finding the right payment processor is a crucial part of successful online business, and Authorize.Net has been an innovator in this space since 1996. Today, the company continues its reputation as an industry leader handling payment processing for over 430,000 businesses, to the tune of one billion transactions and $149 billion in payments each year.
Now, 3dcart and Authorize.Net have come together to offer a special promotion to new online stores. New small businesses that sign up for both[...]
Conversion Optimization | 7 min read
An overwhelming majority of all online shopping carts do not reach the end of the checkout process. This is more than just a nagging feeling that owners of online stores may get, and it is certainly not a rare occurrence.
According to eCommerce market statistics, an average of 74% of all shopping carts are abandoned. This means that for every customer who makes a purchase on your website, approximately three consider it seriously enough to place your products on their list, then ultimately[...]
A website used to be a fun novelty for a business, but those days are long over. Today, a website is as essential as a business card. With the continual growth of eCommerce, businesses worldwide have discovered new ways to connect with customers far beyond the possibilities of traditional brick-and-mortar commerce. In turn, customers have grown to love the convenience of shopping online and using the internet to learn more about their favorite brands. Websites are what put the e in eCommerce.
Ecommerce is booming, so much so that it was responsible for $2.3 trillion in sales during 2017. These days, if your business doesn’t have an online storefront, it’s suffering. More people than ever before are shopping online. From literal glitter bombs to Mac & Cheese air fresheners, there’s something for everyone and someone for everything. At the forefront of this growth is the world’s favorite search engine, Google.
Google is the first place people go to find answers to their questions,[...]
Starting a Business | 43 min read
If you're getting ready to launch a startup, you're probably experiencing a great many things. A huge rush of excitement, anticipation, and probably some stress and uncertainty. After all, 80% of small businesses fail, and the initial steps you take pre- and post-launch are crucial to your long-term success. All too often, making a mistake can lead to backtracking that most businesses just can't afford. Starting a business always involves tons of decision-making, and to make the best[...]
If you’re already using Google Shopping ads to promote your ecommerce store’s products, you know how powerful it can be.
Between 2015 and 2016, searches with Product Listing Ads (or PLAs) more than doubled. Google Shopping campaigns consistently outperform traditional AdWords text ads in both cost per click (CPC), where it averages 23% less, and conversion rate, where it runs 26% more effective.
As an ecommerce store, you get a lot of benefit just from using Google Shopping — but is that[...]
- Write your own using examples
When you start an eCommerce business, no matter how obscure your niche may be, you are trying to attract as many potential customers as possible. If you already have your own online store, you may believe that you are already doing everything you can to accomplish this. You may be sending targeted email blasts, or promoting yourself on websites aimed at the same demographic. If this is working for you, then excellent! Keep at it!
However, you just might be neglecting a significant portion[...]
After all the work you and your team have put into creating your website, you may believe that your online store is ready for business.
The site design is both aesthetically pleasing and easy to understand, and the page layouts leave little to no room for confusion. The content copy on the product pages is informative and engaging, and their SEO value is excellent. Navigating the website is simple, as is the process of placing an order.
However, you may still find yourself wondering: if all[...]
Optimizing your eCommerce website is not just something to be done while creating the website. If you run an online store, you will inevitably have to make some changes to it. This is not limited to the time shortly after you open your site: you will be adding, adjusting, or eliminating features and elements for as long as you want the site to keep going.
At least, you should be doing this. The alternative is never making any changes to your site, but that puts you at risk of stagnation. A[...]
eCommerce Marketing | 5 min read
Google Shopping isn’t a new option for ecommerce sellers, but it is a growing one. As of mid 2018, Product Listing Ads (or PLAs) are showing up in more and more searches because the results they drive for advertisers are undeniable.
Studies have found that Google Shopping ads can yield 26% better conversion rates at a 23% lower cost-per-click (or CPC) over traditional text-based ads. That’s a big difference — regardless of whether your online store serves 50 customers or 50 million.
If your ecommerce site uses Google Analytics or keeps track of the items in a shopping cart, your business is using HTTP cookies, and you may need to offer site visitors an option to opt out.
Cookies are small text files that can be used for session information (logins, shopping carts, and similar), personalization, or monitoring. When someone visits your business online, your website tells the visitor's web browser to store the cookie information and send that information back with each new[...]