Jimmy Rodriguez

Jimmy Rodriguez
COO & Co-founder @ 3dcart. focused on helping internet retailers succeed online by developing strategies, actionable plans and customer experiences that grow and improve performance.

Recent Posts

Starting a Business | 5 min read

4 Ways You Can Sell T-shirts Online

There are lots of great reasons to start selling t-shirts online. Maybe you have a killer design you know folks will love. Or, perhaps, you're a custom t-shirt connoisseur looking for a side hustle. Regardless, you could be tapping into a market worth more than $1 billion in annual worldwide sales.

If you managed to earn even a tiny sliver of online t-shirt retail sales, you could do really well for yourself. But where and how do you sell t-shirts online? Here are four ways to do it.

 

Social Media | 4 min read

Cut Down Friction and Grow Sales in 3 Steps by Adding a Facebook Shop

In 2017, Facebook overhauled the way their ecommerce shopping functionality works. The network made it easier than ever for ecommerce brands to sell products directly through Facebook with the new Shop tab and brands have been reaping the benefits ever since.

Isn’t it time you leveraged this new sales channel to grow your business?

 

How can a Facebook Shop boost sales?

Particularly if you already have an online store running, you might wonder how selling on Facebook can substantially move[...]

eCommerce Features | 8 min read

3dcart Version 8.2 Brings Powerful Upgrades to eCommerce

3dcart is pleased to announce version 8.2, the latest upgrade to our industry-leading eCommerce platform. This upgrade includes a variety of improvements and new features that make it even easier for online sellers to build a powerful online store and manage their business. We've improved several integrations, added new functionality into the software, and redesigned the admin panel for smoother online store management.

This new upgrade to the 3dcart software will provide online sellers with[...]

b2b ecommerce | 4 min read

Cultivate the Right Mindset for B2B Ecommerce Marketing

Marketing. When we talk about marketing, we usually specify whether it’s business to consumer (B2C) or business to business (B2B). The tactics and way we approach a marketing strategy hinge on this distinction.

Are your customers people or businesses?

It’s a trick question. Your customers are always people, even if they’re buying something for a business – and that’s where a lot of us get lost in the B2B world. We get caught up on that second ‘B.’ Here’s the reality: B2B marketing is still[...]

Conversion Optimization | 4 min read

Making the Most of Customers Who Aren't Ready to Buy

No one in the ecommerce world likes cart abandonment. It’s a statistic we like to see drop and drop and drop.

Email Marketing | 4 min read

How to Segment Your Customers to Improve Email Campaigns Performance

Do you segment your email lists? If you’re like a lot of ecommerce business owners, you might think it’s unnecessary. Your email subscribers are all customers, and they all want the same things, right?

Let’s take a step back and talk about what segmentation actually is. It may sound complicated, but segmentation is nothing more than splitting up your email lists into smaller groups that share characteristics or habits.

In this article we'll show you why customer's list segmentation is[...]

Email Marketing | 5 min read

3 Email Campaigns to Generate Repeat Business

New customers are great.

You love to see your shop reach new people and expand your customer base. But those wonderful people are expensive – to make the most of your marketing efforts, you need to keep them around for the long haul.

About 65% of a healthy company’s business should come from your existing customers. That’s because repeat customers spend as much as 67% more down the line than in the first 6 months of your relationship.

The best way to build those long-term relationships and[...]

Web Design | 7 min read

How long does it take to build a website in 2018

Did you know there are over 1.8 billion websites in existence today? Sure, that number includes sites that aren't being actively updated, but it's still an impressive number that well illustrates the popularity of the World Wide Web. Every year, more people decide to launch their own website for various reasons, whether to show off their work, provide information on a topic of expertise, sell products through an online store, or for any number of other reasons. Websites have become a[...]

b2b ecommerce | 4 min read

4 Ways to Maintain B2B Customer Relationships in Ecommerce

The business world is changing. Every year, more and more business turns to ecommerce – a market that grows rapidly. Many of us think of ecommerce and picture big, consumer brands like Amazon, but the B2B ecommerce opportunity is a whopping $7.7 trillion.

Business buyers aren’t far behind. There’s a growing expectation within many companies that demands access to faster, more convenient ecommerce buying options. Winning and retaining those customers depends on meeting their ecommerce[...]

Email Marketing | 3 min read

3 Abandoned Cart Emails to Help You Recover Lost Sales

If you own an online store, you’ve spent a fair amount of time worrying about cart abandonment. Abandonment happens on every ecommerce website, but that doesn’t make it any easier to swallow.

Most online store owners want to know one thing: why? Why do customers start a shopping cart online, and then abandon it? The reality is that there are millions of reasons. Understanding the most common ones is a key first step in lowering your online store’s abandonment rate. Doing something about it[...]

Social Media | 4 min read

How to add a Facebook Shop Section and Sell Your Products in Facebook

Facebook is the world's most popular social media platform, and every day millions of customers visit the official pages of their favorite businesses. As an eCommerce business owner, you'll want to take every opportunity to interact with your customers and reach them wherever they are. Your Facebook Page is a valuable tool in this regard.

Facebook has proven to be a great way for customers to interact directly with owners, employees, and management by posting comments and reviews. Some[...]

b2b ecommerce | 4 min read

4 Tips to Build Trust on Your B2B Ecommerce Website

For all of the effort, time, and money we pour into marketing and sales, how do we define success? It’s easy to point to revenue or customer acquisition, concrete metrics that boost your bottom line in a measurable way.

But there’s one thing your website has to do really well before we get there: build trust and credibility. No matter what you sell or who your customers are, without trust, there’s no sale. Every sale, every customer relationship depends on the customer’s willingness to trust[...]

Conversion Optimization | 3 min read

5 Tips to Optimize for Mobile and Crush Cart Abandonment

Shopping cart abandonment has plagued online store owners for years. As new technology develops, we’ve been able to better understand and address the causes of abandonment. But with these new solutions, technology has also brought new challenges.

Mobile shopping.

Shopping done on mobile devices now accounts for over a third of all retail ecommerce. That number is only set to grow in the coming years, so it’s nothing to scoff at. If that sounds great, like your customers can shop from[...]

Email Marketing | 4 min read

Email Marketing Automation: Are You Missing Out?

Marketing automation – heard of it? Over the last few years, software built to automate marketing has sprung up everywhere, and email marketing isn’t left in the dust.

The main selling point behind email automation is that it enables marketers to catch the consumer at the right moment, when they’re ready to buy.

Like any new technology, plenty of marketers hopped right on board. As an ecommerce business owner, you’re a little more cautious. You want to see how this new tech plays out, to[...]

b2b ecommerce | 3 min read

Set Up Your Website for B2B Ecommerce Sales

Is your business making use of the ecommerce opportunity at your fingertips?

When we talk about ecommerce, most of us imagine retail powerhouses like Amazon or Wayfair – but the B2B ecommerce potential is even bigger. In fact, the business ecommerce market topped $7.7 trillion in 2017. That’s a huge opportunity.

Why the popularity of ecommerce for B2B transactions? There are a lot of reasons for ecommerce’s growth in B2B sales, but the biggest reason isn’t so different from the B2C world:[...]

Conversion Optimization | 4 min read

Common Mistakes That Cause Cart Abandonment and Cost You Sales

Shopping cart abandonment is an epidemic in the ecommerce world.

Recent data shows the average cart abandonment rate is almost 70 percent. That means only 3 out of every 10 people who places an item in their cart actually buys it.

Cart abandonment comes with the territory of owning an ecommerce store, but that doesn’t mean there’s nothing you can do about it. Customers abandon shopping carts for all kinds of reasons, but many online store owners commit the same common mistakes that drive up[...]

Email Marketing | 5 min read

3 Email Marketing Templates to Convert New Customers

Where do your new customers come from? Facebook ads? Google search results? Thin air?

Time and again, studies show that email marketing is the most effective channel for customer acquisition. Reports estimate 44% of all consumers made a purchase based on an email newsletter last year. McKinsey & Company found that email helps acquire new customers 40 times better than social media.

Conversion rates and click-through-rate in those emails are 3x better, and the value of those conversions can[...]

3dcart News | 3 min read

3dcart Version 8.1 Brings Google Pay, Drip, and Square POS

We're excited to announce the release of Version 8.1 of the 3dcart platform!

In v8.1, 3dcart store owners will have access to new payment solutions and new and improved features. Plus, we've fixed some bugs and issues to ensure the smoothest eCommerce experience possible for both merchants and customers.

As the first update of 2018, we're introducing major features like Google Pay and Square Register  to online stores powered by 3dcart. but there is much more in this release to help[...]

Starting a Business | 2 min read

5 challenges to opening a profitable dropshipping store

More and more online stores have embraced dropshipping, a business model that leverages third parties to add efficiency to an ecommerce website. In fact, anywhere from one-quarter to one-third of all online stores use dropshipping as their preferred fulfillment method.

Of course, implementing dropshipping as a business model isn’t as simple as it seems. You need to arm yourself with a strong business plan to help mitigate the numerous challenges associated with dropshipping.

Which challenges[...]

SEO | 8 min read

The Complete Guide to Implementing Google Analytics Enhanced Ecommerce

For any ecommerce business, it’s impossible to know what’s working and what isn’t without the help of a robust analytics program. Problem is most out-of-the-box analytics platforms are built for website measurement, analyzing surface metrics like pageviews, time on page, bounce rate, and exit rate.

These are all important metrics for your business. But ecommerce websites are different. If the goal is to understand where you can improve your sales funnel, you need to see your customer journey[...]

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