According to the U.S. Department of Commerce, shoppers spent $601.75 billion with online merchants based in the U.S. an increase of 14.9% from the previous year. With so much opportunity to be had online, it’s no wonder that manufacturers are ditching the traditional selling strategy of using a middleman, for the modern direct-to-consumer (D2C) approach, that allows them to:

  • Have more control over their business
  • Leverage their brand’s online presence
  • Develop their own marketing campaign, and