Consumer behavior has changed over the last decade. The number of internet users has grown to 4.13 billion people, so it’s no wonder that more and more people discover new products and shop online. Simply put, eCommerce is flourishing, and brands are constantly seeking out new ways to promote and sell products online.
Since Instagram has over one billion active users and 83% of shoppers use this platform for new product discovery, many eCommerce brands have already started selling in-app. If[...]