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In today’s low-trust world, social proof matters.

Millennials currently tout the greatest buying power among generations, but they don’t trust traditional advertising. So, if conventional adverts are an ineffective strategy for capturing consumer dollars, how can eCommerce brands reach target audiences to increase sales?

Influencer marketing is a strategy that has become revered for its effectiveness in increasing brand awareness, boosting engagement, and driving sales. A Twitter-sponsored study

So you’re thinking about starting your own business. Maybe you know exactly what it is you want to do, maybe you’re still toying with a few ideas.

Either way, we’ve put together a checklist to help you get things down on paper and work out what needs doing. From deciding your idea to working out the legal requirements, this article will give you the perfect grounding to go out and make things happen.

We know that multichannel shopping is the new norm. In fact, almost 75% of today’s consumers are multichannel buyers, and people who shop on more than one channel spend an average of 4% on in-store transactions and 10% more on online transactions than single-channel shoppers.

What’s more, customer retention rates sit at 89% for multichannel businesses compared to just 33% for single-channel businesses.

In other words, choosing a multichannel sales strategy is beneficial both in terms of order[...]

Selling on Amazon means competing with over 2 million sellers pushing over $135 billion in goods each year. Whether you’re already established on the site or relatively new, increasing sales means using a combination of tactics to drive conversion, increase visibility, and to rise above competitors.

Chad Rubin, CEO of Think Crucial, is an Amazon top 250 seller with a decade of experience on the platform. His Amazon adventure began after college and Wall Street, when he began selling parts and[...]

Ecommerce Automation - it’s a phrase that is generally brought up in online market discussions, and is a critical component to a company’s success. However, do you know what this term means, and more importantly, what it means for your business?  People love the term ‘automated,’ because it means that something is going to happen automatically without some sort of manual work being done. It is supposed to save time, and ultimately, money.

Let’s take for example a young aspiring entrepreneur,[...]

The consumers today are not only well informed, but also have a smart buying approach. Instead of putting their trust solely on brands, they actively research and make their buying decisions through extensive feedback, reviews and user-generated content. According to a study done by Google, in the past 2 years there has been an 80% increase in the ‘best’ search phrases on mobile devices. Hence, it becomes imperative for e-commerce businesses to understand the consumer behavior. So how do you[...]

The design and functionality of your ecommerce website have a major impact on your online sales. If customers cannot easily find the products they’re searching for, there are a plethora of other online stores that they can opt for. Plus, once consumers have decided that they must fulfill a need, patience for a poorly designed ecommerce website will be nonexistent.

If you have a great ecommerce website design, shoppers might not even notice; however, this is actually a good thing. A successful[...]

If your website is well-optimized, the content is of good quality and the clicks are off the charts, then you must be swimming in a pool of money. However, if you receive massive traffic but only a small number of those visits buy your goods or services, then you need to find tools that can convert them into customers.

Turning visitors into short-term or long-term buyers requires both strategy and extensive testing.

Borrowing a leaf from others who succeeded at this is recommended. However, you[...]

Did you know that people are 4 times more likely to buy a product when it is referred by a friend? That is according to Nielsen. In fact, 92% of their respondents trust the referrals of the people they knew. This means that they trust people who are closed to them more than your cold caller marketer.

Implementing a referral program in your ecommerce website is one of the best decisions you can do for your business. Not only can a referral program massively increase your traffic, it can also[...]

It's obvious that for creating an Ecommerce website we already have a great solution – Shift4Shop. But what should users do who need a free and easy website without the need for electronic commerce? Just for them, we've created a review of the best free website builders which can help novice webmasters build their first free website.

In fact, with some website builders providing free plans and thanks to cloud hosting support, web space is not a concern. You simply need a computer, a working[...]

E-commerce businesses have to pay very close attention to their SEO strategy in order to make sure it’s up to date with Google’s algorithms. Not doing so can put your website at an unnecessary disadvantage. The higher your ranking on Google is, the easier it is for people to find your website; the easier it is for people to find your website, the more likely your conversions will increase. Here’s our 20-point on-site SEO to-do list for e-commerce websites.

1. Identify Keywords You Already[...]

It’s no secret that upselling and cross-selling can be major drivers of revenue growth for eCommerce businesses. Industry leaders like Amazon report revenue increases of nearly 35% as a direct result of upselling and cross selling efforts. If you’re not currently using these tactics on your eCommerce site, it’s time to embrace this trend in online selling and see for yourself what online giants have been experiencing for years.

Although it might seem daunting to get started, it doesn’t have to[...]

Link building is hard. That’s a fact.

One thing we see from a lot of companies is treating link building as a one off project. They create a piece of content, identify some potential sites that may want to link back to that piece of content and then outreach to those sites. Whilst this can be successful in gaining a few links in the short term, it’s not a sustainable way of building the authority of your content piece.

If you really want to nail your link building efforts, it’s got to be a[...]

Digital natives, or those that grew up in the age of the internet and smartphones, are taking over the workplace. According to research by the Merit Group and ThinkWithGoogle.com, 73 percent of B2B decision-makers and about 50 percent of all B2B researchers are millennials.

As is customary of this demographic, they initiate the buying process with a generic web search. By the time they’re ready to contact a sales rep to schedule a meeting, request a demo, or[...]

People buy everything online these days, including food. Eating isn’t revolutionary – everyone has to do it, and some people might even emphatically state that it’s their favorite thing to do. Marketing your eCommerce food business won’t be too complicated, because you don’t need to educate the customer or explain a new idea to them. All you need to do is get them hungry enough to open up their wallets.

The core points of an effective eCommerce food business marketing strategy merely involve[...]

Live Chat vs Messaging Apps

With so many customers visiting your website, it’s not always easy to keep track of everyone’s request, which is why about 21% of live chat interactions go unnoticed. The average response time for a live chat is 3 minutes, and with the increasing expectation in instant replies, it’s just not enough time to accommodate most customer requests.

Instead of becoming a useful tool to bolster customer experience, live chat often becomes a burden for companies and a[...]

The snow is melting, the days are getting longer and the birds are outside singing again. It’s springtime. Many of us are waking up from our long winter naps and we’re outside on the porch in the morning drinking our morning cup of tea. As you sit there and enjoy the warmth of the early morning sun, a small little bee lands on the rim of your mug. At first, you’re tempted to swat at it and run away with your arms flailing to avoid the probability of feeling the wrath of the bee’s sting. But at[...]

If you want to build a successful ecommerce business, then you have to build a brand. It’s easy to start an ecommerce website, selling is another story.  There are thousands of ecommerce websites created every week, only a small percentage will reach $100,000 in revenue. So, when everyone is trying to sell, how do you make your business successful? The answer is by building a brand.

Building a brand starts before you launch your business.

Your name will be your reputation and hold all of your[...]

Google is always trying to provide a richer experience to their users. That’s why Google improves its SERP features and shows Direct Answers, Featured Snippets, Knowledge Graphs, Top Stories and much more.

These Google SERP features get more clicks, traffic, and CTR from Google Search and also help you to gain trust from users and show off your business like a big brand.

And if you are running an e-commerce store then these rich snippets can also help you to increase your visibility, CTR,[...]

Here’s a scenario that may sound familiar: For one reason or another, you wind up on a certain brand’s website. Maybe you click around for a bit, curious about their offerings. Maybe you peruse their products or even add a few items to your cart. In the end, however, you click away from the website before making a purchase.

But lo and behold, you soon begin to see banner ads or social media ads for the very products you’d just clicked through, and the brand stays near the front of your mind[...]