Guest post by Jose LiFounder & CEO of 71lbsWhat is the #1 source of pain felt by most e-commerce merchants? Shipping costs. We all need help reducing them. But how can the average merchant cut costs while FedEx and UPS keep increasing rates and the USPS threatens to close branches and slash personnel? Unless you ship at Amazon-level volumes, it can be difficult to gain leverage and cut a break with your shipping carriers.
By Ben Ocken, Associate Marketing Manager at EndiciaRunning an ecommerce business may seem as simple as producing and selling a fantastic product. But in order to be truly successful, you’ve got to know how to ship.
But shipping can seem intimidating, and it’s often hard to know where to start. That’s why we’ve mapped out five key things you need to consider to get your ecommerce shipping off the ground.
Conversion Optimization | 5 min read
The eCommerce marketplace is a large and ever-growing swath that sees thousands of new entrants each day. According to Statista.com, between the years 2002-2013, eCommerce sales ballooned from just $72 billion to a staggering $322 billion per year. They are estimated to increase exponentially in the short years that lie ahead, as mobile shopping truly takes force. Anyone with motivation, a computer, an internet connection and something to sell can hop on the eCommerce bandwagon and become a[...]
If you have an eCommerce website or are just getting started, you likely understand the value of your website. Since eCommerce is a branch of retail that is entirely online, your website is your digital storefront, your first impression with the customer. The physical state of your site will speak louder than any marketing trumpet can sound, so here are some great tips to keep things organized and efficient:
SEO | 2 min read
Google Universal Analytics is an updated version of Google Analytics that promises more features and better insights for your business.
Here are some of the benefits of Google Universal Analytics:
Universal Analytics can collect data from mobile apps and other devices such as gaming consoles and even kiosks! With Google Universal Analytics, you will be able to track all metrics from your website and your mobile application in one account. The Universal Analytics cookie is able to[...]
Think of personalization in terms of the ABC impact:
All your customers
Because they want you to know and engage them
Customer happiness will cause conversion to increase (and your topline revenue)
Let’s break it down:
Guest Post by Amy Weissfeld
Retailers don't always know who their customers are. In a physical store, salespeople can meet, greet, and learn customers’ desires. Online retailers don't have that advantage.
Yet the more we know about our customers, the more likely we are to generate additional sales during their shopping visits. This is why personalized product recommendations are proven to increase sales 10-25%. Let's take a look at how we can create the best possible customer experience for[...]