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Email Marketing | 6 min read

How to Create E-Commerce Emails That Actually Work

Email marketing is the backbone of the e-commerce industry. Moreover, e-commerce email marketing is a fine balance of triggered and automated emails. No sooner does a customer register on your e-commerce site than they receive a welcome email. Next they browse and put something on their cart, and in case they forget to complete their checkout - moments later they are greeted with a cart abandonment email as a gentle reminder.

Want to fortify your customer relations? Send them a customer[...]

Social Media | 15 min read

How to Use Influencers to Transform Your Facebook Ad ROI (5 Easy Steps)

Getting Facebook ad ROI isn’t always easy.

It takes trial and tribulation - and, frankly, most people lose money at first.

But what if you could all but guarantee a strong ROI from the start? Or, if you’re already running positive ROI ads, what if you could get even more money from them?

Well, you can. And I’m about to tell you how.

So if you’re an eCommerce store owner who’s trying to figure out how to decrease CPC and increase ad ROI, you’re in the right place.

In this article, I lay down[...]

Digital Payments | 5 min read

4 e-Commerce Trends to Watch and Follow in 2018

If you gauged e-commerce trends based on headlines alone, you might conclude that only a big marketplace or two run the industry. While major e-commerce platforms do hold some advantages over standalone sellers, 2017 has seen an increase in digital shopping activity across the board. As more brands offer perks such as free shipping and returns and use personalized strategies to keep customers on their sites, consumers have expanded the scope of their online purchasing options.

Customer Service | 4 min read

Here’s What Consumers Want from an Ecommerce Returns Policy & Why Smart Online Retailers Should Follow Suit

Guest post by Michael Lazar.

Every December, consumers pad the pockets of online retailers worldwide as they shop for holiday gifts for their loved ones. For 2017, experts at the National Retail Federation and Internet Retailer have predicted that there will be double-digit growth from the same time last year, with at least a 19% increase in worldwide sales being forecasted.

As the holiday shopping rush settles end of December, retailers cope with the litany of reverse logistics that follow.[...]

Holiday Shopping | 3 min read

3 Holiday Shopping Trends and How to Take Advantage of Them

For many Americans, fall is the best time of year, but for retailers, it's the calm before the storm. According to a recent report from the National Retail Federation (NRF), holiday sales are expected to increase in November and December by about 4% this year, as compared to last year, for a total close to $680 billion.1

Holiday Shopping | 10 min read

10 Tactics to Increase eCommerce Conversions During the Holidays

The holidays are coming up fast, and you’re not the only one who’s thinking about them.

With U.S. retail eCommerce sales expected to climb by 16% this year, now is the perfect time to engage with your customers (and future customers).

Competition is always strong during this time of the year, especially with many eCommerce stores offering free shipping or other special promotions for the holiday season, so you’ll need to be at the top of your game to keep up.

With U.S. eCommerce sales [...]

SEO | 6 min read

Are You Making These 6 SEO Mistakes in Your eCommerce Business?

As an eCommerce business owner, your entire business is online. People need to find your site, like your products, and then proceed to checkout for you to make any money. And the more people visit your site, the more chances you have to convert them and make sales.

But the process isn’t quite as easy as it sounds, is it? To make your business successful, you’ll need a ton of website traffic and useful content in terms of product descriptions, reviews and blog posts. You’ll also need to up[...]

Holiday Shopping | 2 min read

Get the most out of your Bing Ads this holiday season

The holiday season is underway, and your seasonal paid search campaigns need to jump into high gear so your products appear where they need to be: in front of holiday searchers! The best way to do that is to utilize multiple search engine optimization platforms. You need to be using Bing Ads!

Email Marketing | 12 min read

3 Essential Automated Emails You Should Be Using For Your eCommerce Business

Email marketing has one of the highest returns on investment of any of your owned media channels. You have a direct line into the inboxes of people already interested in your services in some form or another.

That cuts out a ton of grunt work and wasted effort, and while marketing to people who have already bought or subscribed to your mailing list doesn’t guarantee conversions, it certainly puts you in a strong starting position.

But how do you make sure you’re sending the right kind of[...]

Digital Payments | 3 min read

Mobile Wallet Trends: A 2017 Market Primer

Touch a button; pay for your coffee. It's simple, right?

Mobile wallets empower consumers to make every transaction with increased speed and convenience. Since Apple Pay launched in 2014, followed by Android and Samsung Pay 2015, consumers have enjoyed the power to pay at their fingertips.

Although adoption rates are on the rise, obstacles to more widespread consumer adoption remain. To get you up to speed on the current state of mobile wallet trends, we'll look at the mobile wallet[...]

Conversion Optimization | 3 min read

How to use your 3dcart store for more sales – These 2 affordable ways

Being at the forefront of democratising e-commerce and enabling online sellers to open, operate and scale their businesses, 3dcart offers various apps that online sellers can use to, but not limited to:

Shipping & Fulfillment | 2 min read

Special FedEx Discounts for 3dcart Merchants

Did you know 3dcart merchants can get exclusive discounts on FedEx® shipping and business services through the FedEx Advantage® program? With free enrollment, and no minimum shipping requirements, this could be the easiest decision you’ve made all day.

All you have to do is sign up, and you’ll get the speed and reliability of FedEx at discounted prices. It’s as simple as that.

Customer Service | 8 min read

5 eCommerce Tactics That Will Boost Customer Retention Through the Roof

Guest post by Alex Jasin.

It’s really expensive to find new customers.In fact, it costs up to twenty-five times more than just keeping the customers you already have.Surprised? If you’re selling online, keep reading, because customer retention can be a complete game changer for your eCommerce business.

Email Marketing | 3 min read

Growing Your E-Commerce Email List: Targeting High-Intent Subscribers

The quality of your subscriber list is not rooted in the number of emails in your database –it’s only as valuable as the quality of subscribers you have.

Shipping & Fulfillment | 1 min read

Three Shipping Insights For eCommerce Merchants

Guest post by Jose Li Founder & CEO of 71lbs What is the #1 source of pain felt by most e-commerce merchants? Shipping costs. We all need help reducing them. But how can the average merchant cut costs while FedEx and UPS keep increasing rates and the USPS threatens to close branches and slash personnel? Unless you ship at Amazon-level volumes, it can be difficult to gain leverage and cut a break with your shipping carriers.

Shipping & Fulfillment | 2 min read

The 101 on Shipping: What You Need to Know to Kick-Start Your Ecommerce Business

By Ben Ocken, Associate Marketing Manager at Endicia Running an ecommerce business may seem as simple as producing and selling a fantastic product. But in order to be truly successful, you’ve got to know how to ship.

But shipping can seem intimidating, and it’s often hard to know where to start. That’s why we’ve mapped out five key things you need to consider to get your ecommerce shipping off the ground.

Conversion Optimization | 5 min read

10 Jaw-Dropping Ways to Supercharge Your eCommerce Store for Success

The eCommerce marketplace is a large and ever-growing swath that sees thousands of new entrants each day. According to Statista.com, between the years 2002-2013, eCommerce sales ballooned from just $72 billion to a staggering $322 billion per year. They are estimated to increase exponentially in the short years that lie ahead, as mobile shopping truly takes force. Anyone with motivation, a computer, an internet connection and something to sell can hop on the eCommerce bandwagon and become a[...]

Web Design | 2 min read

5 Tips for the Perfect eCommerce Website Design

If you have an eCommerce website or are just getting started, you likely understand the value of your website. Since eCommerce is a branch of retail that is entirely online, your website is your digital storefront, your first impression with the customer. The physical state of your site will speak louder than any marketing trumpet can sound, so here are some great tips to keep things organized and efficient:

SEO | 2 min read

Why Make the Switch to Google Universal Analytics?

Google Universal Analytics is an updated version of Google Analytics that promises more features and better insights for your business.

Here are some of the benefits of Google Universal Analytics:

Universal Analytics can collect data from mobile apps and other devices such as gaming consoles and even kiosks! With Google Universal Analytics, you will be able to track all metrics from your website and your mobile application in one account. The Universal Analytics cookie is able to identify[...]

Email Marketing | 2 min read

The ABC’s of Personalization in Email

Think of personalization in terms of the ABC impact:

All your customers

Because they want you to know and engage them

Customer happiness will cause conversion to increase (and your topline revenue)

Let’s break it down:

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