For many Americans, fall is the best time of year, but for retailers, it's the calm before the storm. According to a recent report from the National Retail Federation (NRF), holiday sales are expected to increase in November and December by about 4% this year, as compared to last year, for a total close to $680 billion.1
The holidays are coming up fast, and you’re not the only one who’s thinking about them.
With U.S. retail eCommerce sales expected to climb by 16% this year, now is the perfect time to engage with your customers (and future customers).
Competition is always strong during this time of the year, especially with many eCommerce stores offering free shipping or other special promotions for the holiday season, so you’ll need to be at the top of your game to keep up.
With U.S. eCommerce sales [...]
As an eCommerce business owner, your entire business is online. People need to find your site, like your products, and then proceed to checkout for you to make any money. And the more people visit your site, the more chances you have to convert them and make sales.
But the process isn’t quite as easy as it sounds, is it? To make your business successful, you’ll need a ton of website traffic and useful content in terms of product descriptions, reviews and blog posts. You’ll also need to up[...]
The holiday season is underway, and your seasonal paid search campaigns need to jump into high gear so your products appear where they need to be: in front of holiday searchers! The best way to do that is to utilize multiple search engine optimization platforms. You need to be using Bing Ads!
Email Marketing | 12 min read
Email marketing has one of the highest returns on investment of any of your owned media channels. You have a direct line into the inboxes of people already interested in your services in some form or another.
That cuts out a ton of grunt work and wasted effort, and while marketing to people who have already bought or subscribed to your mailing list doesn’t guarantee conversions, it certainly puts you in a strong starting position.
But how do you make sure you’re sending the right kind of[...]
Touch a button; pay for your coffee. It's simple, right?
Mobile wallets empower consumers to make every transaction with increased speed and convenience. Since Apple Pay launched in 2014, followed by Android and Samsung Pay 2015, consumers have enjoyed the power to pay at their fingertips.
Although adoption rates are on the rise, obstacles to more widespread consumer adoption remain. To get you up to speed on the current state of mobile wallet trends, we'll look at the mobile wallet[...]
Conversion Optimization | 3 min read
Being at the forefront of democratising e-commerce and enabling online sellers to open, operate and scale their businesses, 3dcart offers various apps that online sellers can use to, but not limited to:
Did you know 3dcart merchants can get exclusive discounts on FedEx® shipping and business services through the FedEx Advantage® program? With free enrollment, and no minimum shipping requirements, this could be the easiest decision you’ve made all day.
All you have to do is sign up, and you’ll get the speed and reliability of FedEx at discounted prices. It’s as simple as that.
Customer Service | 8 min read
Guest post by Alex Jasin.
It’s really expensive to find new customers.In fact, it costs up to twenty-five times more than just keeping the customers you already have.Surprised? If you’re selling online, keep reading, because customer retention can be a complete game changer for your eCommerce business.
The quality of your subscriber list is not rooted in the number of emails in your database –it’s only as valuable as the quality of subscribers you have.
Guest post by Jose Li Founder & CEO of 71lbs What is the #1 source of pain felt by most e-commerce merchants? Shipping costs. We all need help reducing them. But how can the average merchant cut costs while FedEx and UPS keep increasing rates and the USPS threatens to close branches and slash personnel? Unless you ship at Amazon-level volumes, it can be difficult to gain leverage and cut a break with your shipping carriers.
Shipping & Fulfillment | 2 min read
By Ben Ocken, Associate Marketing Manager at Endicia Running an ecommerce business may seem as simple as producing and selling a fantastic product. But in order to be truly successful, you’ve got to know how to ship.
But shipping can seem intimidating, and it’s often hard to know where to start. That’s why we’ve mapped out five key things you need to consider to get your ecommerce shipping off the ground.
Conversion Optimization | 5 min read
The eCommerce marketplace is a large and ever-growing swath that sees thousands of new entrants each day. According to Statista.com, between the years 2002-2013, eCommerce sales ballooned from just $72 billion to a staggering $322 billion per year. They are estimated to increase exponentially in the short years that lie ahead, as mobile shopping truly takes force. Anyone with motivation, a computer, an internet connection and something to sell can hop on the eCommerce bandwagon and become a[...]
If you have an eCommerce website or are just getting started, you likely understand the value of your website. Since eCommerce is a branch of retail that is entirely online, your website is your digital storefront, your first impression with the customer. The physical state of your site will speak louder than any marketing trumpet can sound, so here are some great tips to keep things organized and efficient:
SEO | 2 min read
Google Universal Analytics is an updated version of Google Analytics that promises more features and better insights for your business.
Here are some of the benefits of Google Universal Analytics:
Universal Analytics can collect data from mobile apps and other devices such as gaming consoles and even kiosks! With Google Universal Analytics, you will be able to track all metrics from your website and your mobile application in one account. The Universal Analytics cookie is able to identify[...]
Think of personalization in terms of the ABC impact:
All your customers
Because they want you to know and engage them
Customer happiness will cause conversion to increase (and your topline revenue)
Let’s break it down:
Guest Post by Amy Weissfeld
Retailers don't always know who their customers are. In a physical store, salespeople can meet, greet, and learn customers’ desires. Online retailers don't have that advantage.
Yet the more we know about our customers, the more likely we are to generate additional sales during their shopping visits. This is why personalized product recommendations are proven to increase sales 10-25%. Let's take a look at how we can create the best possible customer experience for[...]