Link building is hard. That’s a fact.
One thing we see from a lot of companies is treating link building as a one off project. They create a piece of content, identify some potential sites that may want to link back to that piece of content and then outreach to those sites. Whilst this can be successful in gaining a few links in the short term, it’s not a sustainable way of building the authority of your content piece.
If you really want to nail your link building efforts, it’s got to be a[...]