Guest Author

Recent Posts

eCommerce Marketing | 7 min read , Conversion Optimization | 7 min read

Beginners' Guide to Google and Facebook Retargeting

Here’s a scenario that may sound familiar: For one reason or another, you wind up on a certain brand’s website. Maybe you click around for a bit, curious about their offerings. Maybe you peruse their products or even add a few items to your cart. In the end, however, you click away from the website before making a purchase.

But lo and behold, you soon begin to see banner ads or social media ads for the very products you’d just clicked through, and the brand stays near the front of your mind[...]

8 Ways to Increase Online Sales by Improving Your Checkout Experience

It should come as no surprise that in 2017 there were over 215 million online shoppers in the United States alone, with that number projected to grow to over 230 million by 2021. As an ecommerce business owner, it’s your job to not only figure out how to capture a piece of that pie, but to keep visitors on your site until they complete a purchase.

Consumers want their experience to be as smooth and quick as possible, and online shopping is no exception.

There are a number of reasons why[...]

Starting a Business | 8 min read

How To Design Banners For An eCommerce Site

Whether you’re advertising your ecommerce business on another site or trying to direct your own traffic to a particular product, banners serve both purposes. Done right, they are visually appealing and can entice shoppers to buy more from your ecommerce store.

Amazon’s scrolling banner ads are a great example.

Even if you’re using other forms of advertising or marketing, banners can be a great addition to the mix. Why? Banner ads can help with brand recognition. When a shopper keeps seeing[...]

Customer Service | 6 min read , eCommerce Marketing | 6 min read

How to Measure the Success of your Customer Loyalty Program

In today’s competitive landscape, brands see customer loyalty programs as one of the key facilitators to grow their business. According to the research group Colloquy, there are 2.65 billion loyalty program memberships in the U.S. alone. In fact, companies spend a staggering $2 billion on loyalty programs every year.

Although companies embark on these initiatives with great enthusiasm, they aren’t really aware of how well their loyalty programs are working. That’s because most businesses[...]

eCommerce Marketing | 7 min read , Conversion Optimization | 7 min read

Why should e-commerce companies focus on price optimization?

For every e-commerce company that exists, there is another with a similar offering and similar products.

Customers don’t have to shop with you and in most cases, they have no loyalty to you. So, if you want your e-commerce business to succeed you need to have a serious think about your pricing because it will play an important role in how well it sells.

More specifically, you need to think about how you optimize your pricing. Pricing optimization is an ongoing approach that seeks to help you[...]

eCommerce Marketing | 6 min read

10 Most Common Mistakes in eCommerce Business

Website development is a tricky concept that many retailers and businessmen are still trying to figure out.

Designing your own e-commerce website is definitely not an easy feat, especially if it’s your first time. E-commerce websites are not just a place where you find product listings and scores of catalogs. No, the platform offers customers a comprehensive shopping experience, and that includes the page design and payment options etc. as well. Building a shopping website is just the first[...]

Starting a Business | 6 min read

How To Transition Your Physical Business Online

The world of commerce is turning away from physical storefronts and going digital. It seems like customers can buy almost anything online nowadays, and more customers love the ease of online purchasing.

With big-name businesses like Amazon leading the way in the online frontier, it’s no wonder so many physical businesses are transitioning to the digital sphere. This transition is a natural step, but it’s easier said than done. There are a lot of things to consider when moving online, and[...]

Customer Service | 6 min read

How to Increase Customer Awareness for Your E-Store?

Building an e-store relies heavily on the products you’re selling and the financial elements of the business. However, there’s another feature that can help you master the former two bits of your eCommerce business – customer awareness. This concept refers to the degree to which your potential buyers are aware of the existence of your eCommerce brand.

This is a two-way relationship.

On the one hand, eCommerce entrepreneurs are aiming at spreading the word about their brand and increasing[...]

Start an online store | 4 min read

How to Increase Sales with the Right Inventory Management

Inventory management is more crucial than ever, especially as the world shifts more and more towards online retail.

Managing your inventory isn’t easy. It can involve way too many excel spreadsheets, endless math, and tons of errors that can lead to a loss in sales.

An inventory management system, or WMS (warehouse management system), is a handy tool that can solve issues that might otherwise cost you sales.

Inventory management gives you the opportunity to make your business more[...]

Sell on Amazon | 6 min read

Get Your Products to the Top of the Amazon Search Results Page

Amazon is one of the most highly competitive marketplaces in the world and is home to sellers of all kinds and walks of life, whether you’re a hobbyist selling your crafts or a major corporation. However, with this in mind, more and more people are turning to Amazon to sell their products, meaning there’s more and more products on the Amazon's search results page.

And the more products there are here, the more products that could potentially push yours down the ranking list. But this[...]

Shipping & Fulfillment | 6 min read

Increasing Shipping Speed in eCommerce

When you own an eCommerce company, one of the last things you’ll want to typically think about is logistics. Nowadays, however, the pressure is higher than ever to deliver (pun intended) the best experience to your customers throughout the purchasing process. One segment of this process in which many eCommerce companies can improve significantly is the shipping speed to their customers!

I’m sure you’ve been there before: you order a product you’re incredibly excited about. However, as time[...]

Email Marketing | 14 min read

18 Email List Segmentation Ideas to Boost Sales

It is getting tough to generate ecommerce sales because your buyers have a lot of options to choose from. Generating more sales is the top priority of 71% companies.

While there are several ways to boost ecommerce sales, nothing beats email marketing.

The daily email traffic in 2017 was 269 billion. This means 269 billion emails were sent every single day. Your email can easily get lost or ignored or deleted or moved to trash.

This is why email list segmentation is used to send personalized[...]

Why all websites need a privacy policy and how to create one

Privacy policy. The term conjures up images of grayed-out, minuscule links at the bottom of web-pages. Though often ignored, this legal document is easily one of the most important texts on a website.

Together with Terms of Service documents, acquiring user consent andCookie Policy/Cookie Law, it's a key component of what should be a 360° approach to making your e-commerce website compliant to both national and international regulations.

With this in mind, iubenda and 3dcart are hosting a[...]

Email Marketing | 6 min read

How to Create E-Commerce Emails That Actually Work

Email marketing is the backbone of the e-commerce industry. Moreover, e-commerce email marketing is a fine balance of triggered and automated emails. No sooner does a customer register on your e-commerce site than they receive a welcome email. Next they browse and put something on their cart, and in case they forget to complete their checkout - moments later they are greeted with a cart abandonment email as a gentle reminder.

Want to fortify your customer relations? Send them a customer[...]

How to Use Influencers to Transform Your Facebook Ad ROI (5 Easy Steps)

Getting Facebook ad ROI isn’t always easy.

It takes trial and tribulation - and, frankly, most people lose money at first.

But what if you could all but guarantee a strong ROI from the start? Or, if you’re already running positive ROI ads, what if you could get even more money from them?

Well, you can. And I’m about to tell you how.

So if you’re an eCommerce store owner who’s trying to figure out how to decrease CPC and increase ad ROI, you’re in the right place.

In this article, I lay down[...]

Digital Payments | 5 min read

4 e-Commerce Trends to Watch and Follow in 2018

If you gauged e-commerce trends based on headlines alone, you might conclude that only a big marketplace or two run the industry. While major e-commerce platforms do hold some advantages over standalone sellers, 2017 has seen an increase in digital shopping activity across the board. As more brands offer perks such as free shipping and returns and use personalized strategies to keep customers on their sites, consumers have expanded the scope of their online purchasing options.

ReadyReturns | 4 min read , Return Policy | 4 min read

Here’s What Consumers Want from an Ecommerce Returns Policy & Why Smart Online Retailers Should Follow Suit

Guest post by Michael Lazar.

Every December, consumers pad the pockets of online retailers worldwide as they shop for holiday gifts for their loved ones. For 2017, experts at the National Retail Federation and Internet Retailer have predicted that there will be double-digit growth from the same time last year, with at least a 19% increase in worldwide sales being forecasted.

As the holiday shopping rush settles end of December, retailers cope with the litany of reverse logistics that follow.[...]

3 Holiday Shopping Trends and How to Take Advantage of Them

For many Americans, fall is the best time of year, but for retailers, it's the calm before the storm. According to a recent report from the National Retail Federation (NRF), holiday sales are expected to increase in November and December by about 4% this year, as compared to last year, for a total close to $680 billion.1

Holiday Shopping | 9 min read , Conversion Optimization | 9 min read

10 Tactics to Increase eCommerce Conversions During the Holidays

The holidays are coming up fast, and you’re not the only one who’s thinking about them.

With U.S. retail eCommerce sales expected to climb by 16% this year, now is the perfect time to engage with your customers (and future customers).

Competition is always strong during this time of the year, especially with many eCommerce stores offering free shipping or other special promotions for the holiday season, so you’ll need to be at the top of your game to keep up.

With U.S. eCommerce sales [...]

SEO | 6 min read

Are You Making These 6 SEO Mistakes in Your eCommerce Business?

As an eCommerce business owner, your entire business is online. People need to find your site, like your products, and then proceed to checkout for you to make any money. And the more people visit your site, the more chances you have to convert them and make sales.

But the process isn’t quite as easy as it sounds, is it? To make your business successful, you’ll need a ton of website traffic and useful content in terms of product descriptions, reviews and blog posts. You’ll also need to up[...]

Leave a reply or comment below

Sign up for Marketing Tips

Related posts

Sign up for Marketing Tips

Free Online Store Trial
 

Popular Articles

     3dcart eCommerce Blog - Blog Directory OnToplist.com