The snow is melting, the days are getting longer and the birds are outside singing again. It’s springtime. Many of us are waking up from our long winter naps and we’re outside on the porch in the morning drinking our morning cup of tea. As you sit there and enjoy the warmth of the early morning sun, a small little bee lands on the rim of your mug. At first, you’re tempted to swat at it and run away with your arms flailing to avoid the probability of feeling the wrath of the bee’s sting. But[...]
If you want to build a successful ecommerce business, then you have to build a brand. It’s easy to start an ecommerce website, selling is another story. There are thousands of ecommerce websites created every week, only a small percentage will reach $100,000 in revenue. So, when everyone is trying to sell, how do you make your business successful? The answer is by building a brand.
Building a brand starts before you launch your business.
Your name will be your reputation and hold all of[...]
Google is always trying to provide a richer experience to their users. That’s why Google improves its SERP features and shows Direct Answers, Featured Snippets, Knowledge Graphs, Top Stories and much more.
These Google SERP features get more clicks, traffic, and CTR from Google Search and also help you to gain trust from users and show off your business like a big brand.
And if you are running an e-commerce store then these rich snippets can also help you to increase your visibility, CTR,[...]
Here’s a scenario that may sound familiar: For one reason or another, you wind up on a certain brand’s website. Maybe you click around for a bit, curious about their offerings. Maybe you peruse their products or even add a few items to your cart. In the end, however, you click away from the website before making a purchase.
But lo and behold, you soon begin to see banner ads or social media ads for the very products you’d just clicked through, and the brand stays near the front of your mind[...]
Conversion Optimization | 8 min read
It should come as no surprise that in 2017 there were over 215 million online shoppers in the United States alone, with that number projected to grow to over 230 million by 2021. As an ecommerce business owner, it’s your job to not only figure out how to capture a piece of that pie, but to keep visitors on your site until they complete a purchase.
Consumers want their experience to be as smooth and quick as possible, and online shopping is no exception.
There are a number of reasons why[...]
Whether you’re advertising your ecommerce business on another site or trying to direct your own traffic to a particular product, banners serve both purposes. Done right, they are visually appealing and can entice shoppers to buy more from your ecommerce store.
Amazon’s scrolling banner ads are a great example.
Even if you’re using other forms of advertising or marketing, banners can be a great addition to the mix. Why? Banner ads can help with brand recognition. When a shopper keeps seeing[...]
In today’s competitive landscape, brands see customer loyalty programs as one of the key facilitators to grow their business. According to the research group Colloquy, there are 2.65 billion loyalty program memberships in the U.S. alone. In fact, companies spend a staggering $2 billion on loyalty programs every year.
Although companies embark on these initiatives with great enthusiasm, they aren’t really aware of how well their loyalty programs are working. That’s because most businesses[...]
For every e-commerce company that exists, there is another with a similar offering and similar products.
Customers don’t have to shop with you and in most cases, they have no loyalty to you. So, if you want your e-commerce business to succeed you need to have a serious think about your pricing because it will play an important role in how well it sells.
More specifically, you need to think about how you optimize your pricing. Pricing optimization is an ongoing approach that seeks to help you[...]
Website development is a tricky concept that many retailers and businessmen are still trying to figure out.
Designing your own e-commerce website is definitely not an easy feat, especially if it’s your first time. E-commerce websites are not just a place where you find product listings and scores of catalogs. No, the platform offers customers a comprehensive shopping experience, and that includes the page design and payment options etc. as well. Building a shopping website is just the first[...]
The world of commerce is turning away from physical storefronts and going digital. It seems like customers can buy almost anything online nowadays, and more customers love the ease of online purchasing.
With big-name businesses like Amazon leading the way in the online frontier, it’s no wonder so many physical businesses are transitioning to the digital sphere. This transition is a natural step, but it’s easier said than done. There are a lot of things to consider when moving online, and[...]
Building an e-store relies heavily on the products you’re selling and the financial elements of the business. However, there’s another feature that can help you master the former two bits of your eCommerce business – customer awareness. This concept refers to the degree to which your potential buyers are aware of the existence of your eCommerce brand.
This is a two-way relationship.
On the one hand, eCommerce entrepreneurs are aiming at spreading the word about their brand and increasing[...]
Inventory management is more crucial than ever, especially as the world shifts more and more towards online retail.
Managing your inventory isn’t easy. It can involve way too many excel spreadsheets, endless math, and tons of errors that can lead to a loss in sales.
An inventory management system, or WMS (warehouse management system), is a handy tool that can solve issues that might otherwise cost you sales.
Inventory management gives you the opportunity to make your business more[...]
Amazon is one of the most highly competitive marketplaces in the world and is home to sellers of all kinds and walks of life, whether you’re a hobbyist selling your crafts or a major corporation. However, with this in mind, more and more people are turning to Amazon to sell their products, meaning there’s more and more products on the Amazon's search results page.
And the more products there are here, the more products that could potentially push yours down the ranking list. But this[...]
When you own an eCommerce company, one of the last things you’ll want to typically think about is logistics. Nowadays, however, the pressure is higher than ever to deliver (pun intended) the best experience to your customers throughout the purchasing process. One segment of this process in which many eCommerce companies can improve significantly is the shipping speed to their customers!
I’m sure you’ve been there before: you order a product you’re incredibly excited about. However, as time[...]
It is getting tough to generate ecommerce sales because your buyers have a lot of options to choose from. Generating more sales is the top priority of 71% companies.
While there are several ways to boost ecommerce sales, nothing beats email marketing.
The daily email traffic in 2017 was 269 billion. This means 269 billion emails were sent every single day. Your email can easily get lost or ignored or deleted or moved to trash.
This is why email list segmentation is used to send personalized[...]
With this in mind, iubenda and 3dcart are hosting a[...]
Email marketing is the backbone of the e-commerce industry. Moreover, e-commerce email marketing is a fine balance of triggered and automated emails. No sooner does a customer register on your e-commerce site than they receive a welcome email. Next they browse and put something on their cart, and in case they forget to complete their checkout - moments later they are greeted with a cart abandonment email as a gentle reminder.
Want to fortify your customer relations? Send them a customer[...]
Getting Facebook ad ROI isn’t always easy.
It takes trial and tribulation - and, frankly, most people lose money at first.
But what if you could all but guarantee a strong ROI from the start? Or, if you’re already running positive ROI ads, what if you could get even more money from them?
Well, you can. And I’m about to tell you how.
So if you’re an eCommerce store owner who’s trying to figure out how to decrease CPC and increase ad ROI, you’re in the right place.
In this article, I lay down[...]
If you gauged e-commerce trends based on headlines alone, you might conclude that only a big marketplace or two run the industry. While major e-commerce platforms do hold some advantages over standalone sellers, 2017 has seen an increase in digital shopping activity across the board. As more brands offer perks such as free shipping and returns and use personalized strategies to keep customers on their sites, consumers have expanded the scope of their online purchasing options.
Customer Service | 4 min read
Guest post by Michael Lazar.
Every December, consumers pad the pockets of online retailers worldwide as they shop for holiday gifts for their loved ones. For 2017, experts at the National Retail Federation and Internet Retailer have predicted that there will be double-digit growth from the same time last year, with at least a 19% increase in worldwide sales being forecasted.
As the holiday shopping rush settles end of December, retailers cope with the litany of reverse logistics that follow.[...]