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eCommerce Marketing, Conversion Optimization

Beginners' Guide to Google and Facebook Retargeting

Here’s a scenario that may sound familiar: For one reason or another, you wind up on a certain brand’s website. Maybe you click around for a bit, curious about their offerings. Maybe you peruse their products or even add a few items to your cart.[...]

8 Ways to Increase Online Sales by Improving Your Checkout Experience

It should come as no surprise that in 2017 there were over 215 million online shoppers in the United States alone, with that number projected to grow to over 230 million by 2021. As an ecommerce business owner, it’s your job to not only figure[...]

Starting a Business

How To Design Banners For An eCommerce Site

Whether you’re advertising your ecommerce business on another site or trying to direct your own traffic to a particular product, banners serve both purposes. Done right, they are visually appealing and can entice shoppers to buy more from your[...]

eCommerce Marketing, Customer Service

How to Measure the Success of your Customer Loyalty Program

In today’s competitive landscape, brands see customer loyalty programs as one of the key facilitators to grow their business. According to the research group Colloquy, there are 2.65 billion loyalty program memberships in the U.S. alone. In fact,[...]

eCommerce Marketing, Conversion Optimization

Why should e-commerce companies focus on price optimization?

For every e-commerce company that exists, there is another with a similar offering and similar products.

Customers don’t have to shop with you and in most cases, they have no loyalty to you. So, if you want your e-commerce business to succeed you[...]

eCommerce Marketing

10 Most Common Mistakes in eCommerce Business

Website development is a tricky concept that many retailers and businessmen are still trying to figure out.

Designing your own e-commerce website is definitely not an easy feat, especially if it’s your first time. E-commerce websites are not just[...]

Starting a Business

How To Transition Your Physical Business Online

The world of commerce is turning away from physical storefronts and going digital. It seems like customers can buy almost anything online nowadays, and more customers love the ease of online purchasing.

With big-name businesses like Amazon[...]

Customer Service

How to Increase Customer Awareness for Your E-Store?

Building an e-store relies heavily on the products you’re selling and the financial elements of the business. However, there’s another feature that can help you master the former two bits of your eCommerce business – customer awareness. This[...]

Start an online store

How to Increase Sales with the Right Inventory Management

Inventory management is more crucial than ever, especially as the world shifts more and more towards online retail.

Managing your inventory isn’t easy. It can involve way too many excel spreadsheets, endless math, and tons of errors that can[...]

Sell on Amazon

Get Your Products to the Top of the Amazon Search Results Page

Amazon is one of the most highly competitive marketplaces in the world and is home to sellers of all kinds and walks of life, whether you’re a hobbyist selling your crafts or a major corporation. However, with this in mind, more and more people[...]

Shipping & Fulfillment

Increasing Shipping Speed in eCommerce

When you own an eCommerce company, one of the last things you’ll want to typically think about is logistics. Nowadays, however, the pressure is higher than ever to deliver (pun intended) the best experience to your customers throughout the[...]

Email Marketing

18 Email List Segmentation Ideas to Boost Sales

It is getting tough to generate ecommerce sales because your buyers have a lot of options to choose from. Generating more sales is the top priority of 71% companies.

While there are several ways to boost ecommerce sales, nothing beats email[...]

Why all websites need a privacy policy and how to create one

Privacy policy. The term conjures up images of grayed-out, minuscule links at the bottom of web-pages. Though often ignored, this legal document is easily one of the most important texts on a website.

Together with Terms of Service documents,[...]

Email Marketing

How to Create E-Commerce Emails That Actually Work

Email marketing is the backbone of the e-commerce industry. Moreover, e-commerce email marketing is a fine balance of triggered and automated emails. No sooner does a customer register on your e-commerce site than they receive a welcome email.[...]

How to Use Influencers to Transform Your Facebook Ad ROI (5 Easy Steps)

Getting Facebook ad ROI isn’t always easy.

It takes trial and tribulation - and, frankly, most people lose money at first.

But what if you could all but guarantee a strong ROI from the start? Or, if you’re already running positive ROI ads, what[...]

Digital Payments

4 e-Commerce Trends to Watch and Follow in 2018

If you gauged e-commerce trends based on headlines alone, you might conclude that only a big marketplace or two run the industry. While major e-commerce platforms do hold some advantages over standalone sellers, 2017 has seen an increase in[...]

Return Policy, ReadyReturns

Here’s What Consumers Want from an Ecommerce Returns Policy & Why Smart Online Retailers Should Follow Suit

Guest post by Michael Lazar.

Every December, consumers pad the pockets of online retailers worldwide as they shop for holiday gifts for their loved ones. For 2017, experts at the National Retail Federation and Internet Retailer have predicted[...]

3 Holiday Shopping Trends and How to Take Advantage of Them

For many Americans, fall is the best time of year, but for retailers, it's the calm before the storm. According to a recent report from the National Retail Federation (NRF), holiday sales are expected to increase in November and December by about[...]

Holiday Shopping, Conversion Optimization

10 Tactics to Increase eCommerce Conversions During the Holidays

The holidays are coming up fast, and you’re not the only one who’s thinking about them.

With U.S. retail eCommerce sales expected to climb by 16% this year, now is the perfect time to engage with your customers (and future customers).

Competition[...]

SEO

Are You Making These 6 SEO Mistakes in Your eCommerce Business?

Guest post by Alex Jasin.

As an eCommerce business owner, your entire business is online. People need to find your site, like your products, and then proceed to checkout for you to make any money. And the more people visit your site, the more[...]

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