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Starting a Business | 9 min read

Offline vs. Online Business: What’s Right for You?

So, you’ve finally found that fantastic retail product people can’t wait to get their hands on. But that’s only half the job done. You still need to make the critical decision about the best place to get your product to your target audience — should you go online or just stick to offline channels?

Starting a Business | 7 min read

8 Ways to Make Your Online Business Eco-Friendly

Are you currently looking for ways to do your part to combat the climate crisis? If the answer is yes, look no further.

In an age when environmental concerns are at the forefront of global discussions and affect us all, more and more consumers are favoring sustainable eCommerce businesses over their competitors. 

Apps & Integrations | 7 min read

The Power of Integration: Simplifying Operations for Small eCommerce Stores

Running a small eCommerce store is thrilling, but juggling tools, data, and orders can feel like a precarious trapeze act. Enter integration, the silent conductor transforming your chaotic digital orchestra into a symphony of efficiency. It's not just about saving time; it's about streamlining workflows, unlocking growth, and building a business with agility in the digital landscape.

Conversion Optimization | 10 min read

Mastering Checkout: 10 eCommerce Payment Page Best Practices

The checkout process is the point of no return for eCommerce websites. Online shoppers can either breeze through checkout or get frustrated and leave your site entirely.

Fraud Prevention | 10 min read

6 Ways To Identify and Prevent eCommerce Returns Fraud

Have you ever needed formal wear for an occasion and thought, “I’m only going to wear this once; maybe I could order it from an online site and then just return it for a refund the next day?” 

Conversion Optimization | 11 min read

15 Guaranteed Ways to Win More Customers Through SMS Coupons

Over the past decade, there have been major changes in the way businesses communicate with customers. With eCommerce sales dropping off on desktop and mobile use rising across marketing channels, mobile migration has significantly impacted business marketing strategies. 

Conversion Optimization | 10 min read

5 eCommerce Personalization Trends Shaping The Future of Online Shopping

In eCommerce, customizing your marketing efforts to suit specific target audiences isn’t just an option. It’s a necessity. 

With AI's computing power outpacing Murphy's Law — which states that the transistors on a computer chip (a benchmark of computing power) would double every two years — eCommerce personalization is becoming a more viable strategy for an increasing number of vendors. 

Shipping & Fulfillment | 9 min read

How To Calculate Inventory Shrinkage and Mitigate Its Risks

Inventory shrinkage is the bane of every retailer’s existence.

You work hard to source stock to sell, so when it disappears before you can sell it, that’s a problem. But it’s a problem that you need to address systematically. That’s because if you ignore it, it could get worse and begin to threaten your profitability.

Starting a Business | 9 min read

Hybrid Shopping: How To Prepare for the Future of eCommerce

Whether you’re talking about vehicles or working arrangements, “hybrid” is everywhere. It essentially means merging two concepts to create a better version of the original. 

Hybrid shopping is another trend that will take the world by storm. It’s a meshing of physical and digital shopping — and it's quickly gaining traction in a way that retailers will find hard to ignore. 

Shipping & Fulfillment | 8 min read

The Growing Importance of eCommerce Inventory Accuracy

If you work in retail or eCommerce, inventory is the lifeblood of your company. You also carefully pick the best people and recruit top talent to ensure areas like order fulfillment operate as smoothly as possible.

Starting a Business | 9 min read

The Right Way to Conduct Price Testing Methods (And 5 Mistakes to Avoid)

If you’re launching a new eCommerce business or simply introducing a new product line, one challenge remains the same: pricing. 

Get it wrong, and your business won’t reach its full profit potential. That could be the case whether you go too high or too low. To get it right, price testing is the way forward. Undertaking valuable price testing helps you understand where your products sit in the current market conditions. 

Conversion Optimization | 10 min read

How Can AI-Based Tools Help Streamline Your Online Selling Process?

Welcome to the world of online selling, where competition is fierce, and staying ahead of the game is a constant challenge. In today's digital age, businesses must navigate a complex and time-consuming online selling process to achieve efficiency and profitability. 

Customer Service | 10 min read

12 eCommerce Customer Touchpoints Your Store Can't Afford to Neglect

How you communicate with your customers says a lot about your business.

To drive engagement, burnishing those brand reputation credentials is paramount. But what’s the best way to go about doing that?

Starting a Business | 9 min read

5 Legal Business Policies To Have in Place for eCommerce

So, you have a great idea for an online business. You’ve done market research, know current eCommerce trends, sourced the products you will sell, and built a snazzy new website to connect with your customers. You have also identified the best social media platforms to market your products, so you’re ready to get on the path to that first million, right?

Starting a Business | 10 min read

How to Responsibly Prepare for Inflation as a Growing eCommerce Business

Inflation is a standard economic process. But runaway inflation leads to steep price increases for businesses and their customers. 

Email Marketing | 9 min read

7 Best Onboarding Email Examples to Attract New Customers

Despite the rise of social media and video, email remains the #1 channel for marketing and sales. That’s why it’s still the most preferred medium for customer retention and onboarding strategies. 

Starting a Business | 8 min read

Moving Your Clothing Business Online: A 7-Step Strategy

Aside from the toilet paper shortages and newly-formed streaming service addictions, the pandemic has also given rise to a number of more positive trends, like a huge boom in new startups that have given people from all walks of life the excuse they need to pursue their entrepreneurial dreams.

eCommerce Features | 12 min read

The Guide to eCommerce Expenses: What To Expect and How To Manage

The eCommerce industry has grown exponentially in recent years. That said, aspiring entrepreneurs should consider launching their click-and-order stores. Even brick-and-mortar businesses should transition into online stores. But while focusing on boosting your sales, also pay attention to your expenditures.

Social Media | 13 min read

10 Steps To Create a Social Media Strategy for Your Business

People often ask about social media marketing and whether their business needs to build an online presence. Usually, the question is posed by someone who only sees social media as an evolving fad that will eventually become tired and obsolete. This could not be further from the truth.

Email Marketing | 9 min read

How To Use Email Sequences in eCommerce Marketing

Every eCommerce business relies on automation to take its business forward. They also need easy access to automation data to see where the business needs improvement. Email marketing is the top priority for most eCommerce businesses since it delivers an ROI of $42 for every dollar spent.

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