Gonzalo Gil

Gonzalo Gil
Founder and CEO of 3dcart, a leading online store builder ranked as the best ecommerce platform for SEO. As an ecommerce expert, Gonzalo works with businesses of all sizes to help them build their online presence and succeed selling online.

Recent Posts

Conversion Optimization | 6 min read

Site Performance is Key for Enterprise Ecommerce Success

If your ecommerce website could only do one thing well, it should be very, very fast.

The truth is an enterprise ecommerce website has to do a lot of things very well to provide the high-quality shopping experience modern consumers expect, and your enterprise ecommerce platform should handle them all.

But there is a strong relationship, or even correlation, between how fast your enterprise ecommerce website is and how much your retail business will sell.

A One-second Improvement Equals a[...]

B2B eCommerce | 4 min read

5 B2B Ecommerce Trends for 2018

Smart business-to-business (B2B) companies pay attention to trends, listen to customers, and take actions to improve their business.

In the coming year, for many in the B2B world this will mean developing a B2B ecommerce strategy that provides a great, omnichannel customer experience.

This article presents the  five B2B ecommerce trends you'll want to watch in 2018.

Digital Payments | 5 min read

5 Top Alternative Payment Methods to Offer in your Online Store

Online shoppers are a large and diverse group, and just like with any large part of the population, personal preferences vary greatly. If you want to widen your customer base, you need to be aware of the different options potential new customers will have an interest in.

Customers' personal preferences extend to their payment methods, whether for practical reasons, security concerns, or simple convenience.

Some shoppers prefer never to enter credit card information, while others want to use[...]

Conversion Optimization | 5 min read

Tackle the Top 5 Enterprise Ecommerce Platform Challenges

Enterprise-level retailers with millions of dollars in online sales may face at least five ecommerce challenges, including,

  • Site performance,
  • Scalability
  • Product information
  • Data security
  • And mobile optimization.

If you have run into any of these in your online business, this article will help you understand the impact these issues can have in your business and will give you some important tips to tackle them.

B2B eCommerce | 5 min read

B2B Ecommerce in a B2C World. Are You Meeting Customer Expectations?

Selling business-to-business (B2B) has changed. About a half of B2B buyers — your customers — will make professional purchases over the internet in 2017, according to estimates from Forrester Research.

eCommerce News | 5 min read

Is Your Retail Business Ready for an Enterprise Ecommerce Solution?

Ecommerce is challenging at any level but when retail businesses scale into the millions of dollars in annual sales, problems with an ecommerce platform can be catastrophic.

Toys R Us is, perhaps, one of the best examples of an enterprise retail business that has struggled with ecommerce more than once.

Learn from their experience and avoid potential issues that could cause your business to lose customers and sales because your website is not prepared to handle a spike in traffic and sales.

B2B eCommerce | 6 min read

7 Mistakes that Kill B2B Ecommerce

Business-to-business (B2B) ecommerce may be a huge opportunity, unless, of course, your company is making one of these seven mistakes and killing your chances for success.

B2B eCommerce | 8 min read

Why B2B Sellers need an eCommerce Website

Whether you sell business-to-customer (B2C) or business-to-business (B2B), an online store can be a great benefit for your company. But what makes eCommerce so vital for B2B, and how can you better meet the needs of B2B buyers?

B2B eCommerce | 4 min read

3 More Compelling Benefits from B2B Ecommerce

Developing an active business-to-business (B2B) ecommerce channel will not only keep your company current and competitive, it will help you attract new customers, keep the customers you have, and sell more to each customer.

Shift4Shop News | 3 min read

3dcart's 2017 software release helps shape the future of eCommerce

At 3dcart, we're preparing for the release of one of the largest software updates in the history of our company: Version 8!

Fraud Prevention | 2 min read

4 Common Elements of Fraudulent Orders

4 Common Elements of Fraudulent Orders

Starting a Business | 8 min read

How to Create Your Own Web Store in 9 Steps

Did you know that 25% of US consumers shop online at least once a month? Online shopping has grown exceptionally and has become especially profitable for small businesses. However, how do you start an online business?

eCommerce Marketing | 5 min read

5 Awesome Benefits of Google Shopping ads

Since their launch in 2010, Google Shopping Ads have steadily become an important part of successful eCommerce marketing. These ads have consistently proven themselves to be more effective than traditional PPC Google text ads, and businesses of all sizes are taking note. In the first quarter of 2018, 76.4% of retail search ad spending was directed to Google Shopping Ads.

Over the last several years, Google Shopping Ads have evolved into a profitable marketing channel for many businesses.[...]

Starting a Business | 5 min read

How to write a business plan for your online business

Your business plan is vital to your success, and for more than one reason. First, your business plan provides a strong foundation from which to move forward without losing momentum by wondering what to do next. Second, a well-written business plan is required when presenting your business to potential investors.

Don't be intimidated by the idea of writing. You can start with an informal plan and clean it up later by fitting it into a business plan template when (or if) you're looking to secure[...]

Shift4Shop News | 3 min read

3dcart Announces 2013 Re-Certification of PCI Compliance

At 3dcart we have just completed our annual re-certification of Payment Card Industry Data Security Standard (PCI-DSS), the strictest industry-recognized information security standard in the world. This achievement of compliance means that 3dcart’s users can be confident in the security of their e-Commerce platform.

eCommerce Marketing | 5 min read

What is Small Business Saturday® and How You Can Participate in #ShopSmall

Amazon. Walmart. Starbucks. These names have become a part of our everyday vocabulary. As convenient as it is to have your toilet paper delivered, while Walmart prepares your order, and you pick up the coffee that you ordered via your app… doing so has also changed our lives.

Conversion Optimization | 6 min read

8 Reasons to Offer Auto-Delivery & How to Actually Do It

Auto-delivery (otherwise known as automatic delivery or automatic shipping) is becoming increasingly popular with online retail stores that are looking to generate more money from individual customers. Not only do auto-delivery programs help to build a brand’s customer base, but because it streamlines shipping, auto-delivery makes businesses more effective — and more profitable.

Social Media | 9 min read

How to Create a Facebook Business Page

For most online businesses, social media presence isn't just recommended – it’s necessary. If you don't have a strong profile on every popular and relevant platform, you'll miss out on a huge audience.

But, if you can build the perfect Facebook Business Page, you’ll capture more customers than ever before.

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