Gonzalo Gil

Gonzalo Gil
Founder and CEO of 3dcart, a leading online store builder ranked as the best ecommerce platform for SEO. As an ecommerce expert, Gonzalo works with businesses of all sizes to help them build their online presence and succeed selling online.

Recent Posts

eCommerce Features | 6 min read

What's the difference between On-premise, Cloud, Hosted & SaaS eCommerce Hosting

An ecommerce-enabled website is the foundation of every online seller's business. A key component in how well that website performs and how much it costs to maintain is where the site resides.

At present, there are four ways a website can be hosted, including on-premises with a business' own server, in the cloud, with a hosting service, or through a software as a service (SaaS) provider.

Let's define each of these approaches and consider some of their advantages and disadvantages.

Fraud Prevention | 7 min read

What is Carding and How to Prevent it in Your Online Store

Fraud is a nightmare for customers and merchants alike. With constant news of data breaches, shoppers are rightfully concerned about the safety of their payment data. The thought of a stranger racking up thousands of dollars in debt keeps many customers up at night — and causes them to have second thoughts about buying from you.

Retailers are hurt just as badly by fraudulent credit card transactions. Fraud causes charge-backs, possible loss of products, and damage to a merchant's reputation,[...]

Conversion Optimization | 5 min read

6 Mistakes to Avoid when Selling on Amazon

It's easy to be excited about selling on Amazon. Your products are out there in front of hundreds of millions of shoppers, and you're selling beneath the umbrella of one of the most valuable brands in the world.

But don't let your enthusiasm distract you from taking a careful approach to your Amazon sales. Just like any other business venture, you should approach selling on Amazon methodically so as to make the most of every one of your product listings.

To get you started, here are six[...]

Customer Service | 7 min read

GDPR: The New International Rules for Collecting and Managing Customer Data

From May 25th 2018, the European Union will be enforcing the General Data Protection Regulation (GDPR). While the law is designed to protect the personal data of EU citizens, the act is the first of its kind in a number of ways: it applies to all organizations with which EU residents can interact; compliance will be enforced globally; and fines will be far higher than existing rules.

With time running out to fulfill the new regulations before they are brought into effect, Sage have compiled[...]

Digital Payments | 10 min read

Beginner’s Guide to Merchant Accounts and Payment Gateways

If you've decided it’s time to start selling online with your very own eCommerce website, you're about to embark on one of the most rewarding journeys in the world: entrepreneurship!

Of course, it's not always going to be easy, and there's a lot to learn before you can even really get started.

You could imagine that eCommerce is like its own ecosystem, where web design, online security, credit cards, shipping, and more all come together in a relationship that makes everything work. It's[...]

eCommerce Marketing | 7 min read

How Craigslist can help online stores drive more sales

In the pantheon of internet culture-defining websites, Craigslist ranks highly. You’ve probably used it in some way, shape, or form: to find a place to rent, recruit a guitarist for your band, track down a romantic “missed connection,” buy an inexpensive second-hand couch, even pick up a little extra work on the side.

Craigslist is just as infamous as it is famous, claiming a wide range of asterisks, especially when it comes to business transactions. Considering the marketplace isn’t highly[...]

eCommerce News | 4 min read

How will GDPR Compliance Affect Ecommerce

The GDPR, or General Data Protection Regulation, comes into effect on May 25, 2018. The GDPR is aimed at strengthening the privacy of personal information for everyone within the European Union. But, what exactly is the GDPR and how will it affect you as an eCommerce merchant?

What is the GDPR?

The GDPR is a new EU Regulation adopted on April 27, 2016 and set to become enforceable on May 25, 2018. The GDPR replaces the 1995 EU Data Protection Directive (DPD) with increased measures to[...]

eCommerce Features | 4 min read

4 Reasons SaaS Makes Sense for Enterprise Ecommerce

Choosing a software-as-a-service (SaaS) enterprise ecommerce platform may be one of the best decisions your company makes this year.

Retail ecommerce sales grew 10.1 percent in previous years while the retail industry as a whole grew about 1.4 percent, according to data collected by professional services firm, PwC.

Essentially, ecommerce is growing more than seven times as fast of the rest of the industry. There are many factors contributing to this growth, including convenience, improvement[...]

Starting a Business | 14 min read

The Cost of Building an Online Store

"How much does it cost to set up an online store?"

This is one of the most commonly-asked questions when anyone is starting a new business venture, and for good reason: it's one of the smartest questions you can ask.

Your budget affects the majority of your business decisions, and laying out your costs as thoroughly as possible is a vital part of your planning. The same holds true for building an online store, and a lot of factors are going to come into play.

This article will help you [...]

Digital Payments | 4 min read

Digital Wallets vs. Credit Cards

Merchants have always needed to evolve to meet the changing demands of their customers, and in the world of eCommerce, it's no different. In fact, it's even more important today to stay ahead of the game when it comes to serving your customers' needs. With millions of online stores available, customers have many more choices in front of them and competition is fiercer than ever.

One of the most important parts of attracting customers is providing them with a smooth, convenient shopping[...]

Conversion Optimization | 5 min read

Site Performance is Key for Enterprise Ecommerce Success

If your ecommerce website could only do one thing well, it should be very, very fast.

The truth is an enterprise ecommerce website has to do a lot of things very well to provide the high-quality shopping experience modern consumers expect, and your enterprise ecommerce platform should handle them all.

But there is a strong relationship, or even correlation, between how fast your enterprise ecommerce website is and how much your retail business will sell.

A One-second Improvement Equals a[...]

b2b ecommerce | 4 min read

5 B2B Ecommerce Trends for 2018

Smart business-to-business (B2B) companies pay attention to trends, listen to customers, and take actions to improve their business.

In the coming year, for many in the B2B world this will mean developing a B2B ecommerce strategy that provides a great, omnichannel customer experience.

This article presents the  five B2B ecommerce trends you'll want to watch in 2018.

Digital Payments | 5 min read

5 Top Alternative Payment Methods to Offer in your Online Store

Online shoppers are a large and diverse group, and just like with any large part of the population, personal preferences vary greatly. If you want to widen your customer base, you need to be aware of the different options potential new customers will have an interest in.

Customers' personal preferences extend to their payment methods, whether for practical reasons, security concerns, or simple convenience.

Some shoppers prefer never to enter credit card information, while others want to use[...]

Conversion Optimization | 4 min read

Tackle the Top 5 Enterprise Ecommerce Platform Challenges

Enterprise-level retailers with millions of dollars in online sales may face at least five ecommerce challenges, including,

  • Site performance,
  • Scalability
  • Product information
  • Data security
  • And mobile optimization.

If you have run into any of these in your online business, this article will help you understand the impact these issues can have in your business and will give you some important tips to tackle them.

b2b ecommerce | 4 min read

B2B Ecommerce in a B2C World. Are You Meeting Customer Expectations?

Selling business-to-business (B2B) has changed. About a half of B2B buyers — your customers — will make professional purchases over the internet in 2017, according to estimates from Forrester Research.

eCommerce News | 5 min read

Is Your Retail Business Ready for an Enterprise Ecommerce Solution?

Ecommerce is challenging at any level but when retail businesses scale into the millions of dollars in annual sales, problems with an ecommerce platform can be catastrophic.

Toys R Us is, perhaps, one of the best examples of an enterprise retail business that has struggled with ecommerce more than once.

Learn from their experience and avoid potential issues that could cause your business to lose customers and sales because your website is not prepared to handle a spike in traffic and sales.

b2b ecommerce | 6 min read

7 Mistakes that Kill B2B Ecommerce

Business-to-business (B2B) ecommerce may be a huge opportunity, unless, of course, your company is making one of these seven mistakes and killing your chances for success.

b2b ecommerce | 7 min read

Why B2B Sellers need an eCommerce Website

Whether you sell business-to-customer (B2C) or business-to-business (B2B), an online store can be a great benefit for your company. But what makes eCommerce so vital for B2B, and how can you better meet the needs of B2B buyers?

b2b ecommerce | 4 min read

3 More Compelling Benefits from B2B Ecommerce

Developing an active business-to-business (B2B) ecommerce channel will not only keep your company current and competitive, it will help you attract new customers, keep the customers you have, and sell more to each customer.

3dcart News | 2 min read

3dcart's 2017 software release helps shape the future of eCommerce

At 3dcart, we're preparing for the release of one of the largest software updates in the history of our company: Version 8!

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