Gonzalo Gil

Gonzalo Gil
Founder and CEO of 3dcart, a leading online store builder ranked as the best ecommerce platform for SEO. As an ecommerce expert, Gonzalo works with businesses of all sizes to help them build their online presence and succeed selling online.

Recent Posts

Privacy & Regulations

How to Write a Privacy Policy for Your Online Store

Privacy is a primary concern for your customers and for legislators around the world, so your company's privacy policy cannot be an afterthought. It must reflect a sincere commitment to privacy and a desire to meet the highest legal standards.

So how do you get a privacy policy for your online store? Frankly, you probably have three options.

  • Hire an attorney to write a privacy policy for your business
  • Use a privacy policy generator
  • Write your own using examples

eCommerce Features

3dcart Version 9 Brings New eCommerce Features to Online Stores

Since eCommerce is a constantly evolving field, eCommerce software needs to keep evolving as well. To that end, we're happy to announce 3dcart Version 9, the latest upgrade to the 3dcart shopping cart platform and our first major software release for 2019.

This new update includes enhancements to many existing features, updates to current payment gateways, and several new features and payment processor integrations to further expand the options available to 3dcart merchants.

Version 9 also[...]

Privacy & Regulations

How to Handle GDPR Customer Removal Requests

Your European customers may have a right to be forgotten, making your business responsible for capturing, tracking, and logging any valid removal requests.

The European Union's recently enacted General Data Protection Regulation (GDPR) requires businesses to erase an individual's personal data upon request when certain circumstances apply.

This right to erasure or right to be forgotten is found in Article 17 of the GDPR. While there are some exceptions — for the completion of a contract,[...]

eCommerce Features

Best eCommerce Features - 2018 in Review

Constant growth and improvement are vital in eCommerce, and that's no exaggeration. The world of eCommerce has evolved so much and so quickly, that while selling online has become easier in some respects, it's become harder in others.

There are millions of online stores today, of all sizes, meaning customers can afford to be extremely picky. You often only get one chance to win these customers over, so you need every advantage you can get. Even established customers can be lost to a[...]

Privacy & Regulations

5 Requirements for GDPR and the Best Privacy Policy Generators to Meet them

The European Union's General Data Protection Regulation (GDPR) is a regional law with global implications both in terms of its enforcement and its impact. So no matter where your company is located, if it does business with Europe, your ecommerce website must meet at least five requirements.

The GDPR, which took effect May 25, 2018, requires you to clearly communicate what information you collect and how that information is used. You will also need a basis for collecting personal data, and[...]

Enterprise Ecommerce

SaaS and the Art of Server Maintenance

Software as a service (SaaS) ecommerce solutions allow businesses to control the features and functions that most readily impact sales and profit, while delegating server maintenance, security, backups, and similar tasks.

In effect, choosing between a SaaS ecommerce solution and a self-hosted one is the act of deciding what matters most to your business. It is focusing on the things that will move your company forward toward its goals. It might even be a manifestation of your business[...]

Enterprise Ecommerce

Stuck on Magento 1.x? 5 Reasons to Move to 3dcart

If your ecommerce business is running on any version of Magento 1.x, you have a deadline. At the end of the fourth quarter of 2018, Magento will stop supporting 1.x. No more help. No more security patches.

The company wants its merchants to switch from Magento and transition to Magento 2.0 along with more support from Magento 2 extensions, but that is not your only option.

When Magento was first released in March 2008, some ten years ago, it was an innovative solution, and frankly one of the[...]

Sell on Amazon

5 Reasons Amazon Sellers Should Open Their Own Online Store

If you're selling on Amazon, you're already on one of the world's biggest marketplaces. If you're doing well, you might wonder what benefits starting your own online store can offer you. Aren't you already serving a customer base of millions?

Sure, but as it turns out, having your own website with an integrated online store will help your business in several ways, and not just by skipping Amazon's seller fees.

Here are five reasons you should start your online store today.

SEO

Understanding the Alexa Website Rank: Not the Digital Assistant

Long before Amazon released the Amazon Alexa Echo devices, Amazon acquired another company by the name of Alexa, one that provides commercial web traffic data and analytics.

Though the two companies belong to Amazon, and share the same name, there is no correlation between the two. In fact, there is some indication that the digital home assistant company had no knowledge of the commercial web traffic site prior to the release of the Amazon Echo. The digital home assistant was actually[...]

Create a Website, Starting a Business

5 Steps to Creating a Successful Website

There are over a billion websites on the internet today. Naturally, some are extremely popular while others are obscure. Some are designed better than others, some serve a wider audience than others, some are updated more often and are more accurate than others, and so on. You get the idea — there are consistent factors that affect a website's popularity.

But popularity and success aren't necessarily the same thing. A small online store that sells crocheting supplies may not receive millions[...]

Starting a Business

Best Business Name Generators to Find an Unique Name for Your Company

Choosing a name for your brand or business can seem daunting. You want something unique, but still memorable. It should make some sense so customers can pronounce and remember it easily, but you don’t want to box yourself in, in case you decide to expand geographically or into new product lines in the future.

On top of all that, the name has to actually be available (and your company name and domain name should probably be the same, so you’ll have to make sure the domain name is available as[...]

dropshipping, Starting a Business

List of Best Dropshippers to Start Your Online Business

Ecommerce businesses are buzzing about dropshipping, and it’s not hard to see why.

By eliminating the need to stock inventory, dropshipping is revolutionizing the landscape of online shopping. Online business owners no longer need to stock the products they sell. Dropshipping allows them to partner with suppliers who will ship the product directly to the customer as soon as an order is placed. The product never even passes through the hands of the online business owner. Done and done.

BUT[...]

Enterprise Ecommerce, b2b ecommerce

The Problem with SaaS Ecommerce Platforms: Customization

Imagine visiting Molly Moon's Ice Cream in Seattle, Washington. You made the trip because Food & Wine magazine said Molly Moon's is one of the best ice cream parlours in the entire United States. You're even going to take the magazine's advice and order a double scoop of the Stumptown Coffee ice cream.

"Do you want regular or decaf?" the ice cream scooper asks.

"And what roast? We have Hair Bender, Cantillo Family, Trapper Creek, French Roast, and Holler Mountain."

"And did you want the[...]

What's the difference between On-premise, Cloud, Hosted & SaaS eCommerce Hosting

An ecommerce-enabled website is the foundation of every online seller's business. A key component in how well that website performs and how much it costs to maintain is where the site resides.

At present, there are four ways a website can be hosted, including on-premises with a business' own server, in the cloud, with a hosting service, or through a software as a service (SaaS) provider.

Let's define each of these approaches and consider some of their advantages and disadvantages.

Fraud Prevention

What is Carding and How to Prevent it in Your Online Store

Fraud is a nightmare for customers and merchants alike. With constant news of data breaches, shoppers are rightfully concerned about the safety of their payment data. The thought of a stranger racking up thousands of dollars in debt keeps many customers up at night — and causes them to have second thoughts about buying from you.

Retailers are hurt just as badly by fraudulent credit card transactions. Fraud causes charge-backs, possible loss of products, and damage to a merchant's reputation,[...]

Sell on Amazon

6 Mistakes to Avoid when Selling on Amazon

It's easy to be excited about selling on Amazon. Your products are out there in front of hundreds of millions of shoppers, and you're selling beneath the umbrella of one of the most valuable brands in the world.

But don't let your enthusiasm distract you from taking a careful approach to your Amazon sales. Just like any other business venture, you should approach selling on Amazon methodically so as to make the most of every one of your product listings.

To get you started, here are six[...]

Customer Service

GDPR: The New International Rules for Collecting and Managing Customer Data

From May 25th 2018, the European Union will be enforcing the General Data Protection Regulation (GDPR). While the law is designed to protect the personal data of EU citizens, the act is the first of its kind in a number of ways: it applies to all organizations with which EU residents can interact; compliance will be enforced globally; and fines will be far higher than existing rules.

With time running out to fulfill the new regulations before they are brought into effect, Sage have compiled[...]

Digital Payments

Beginner’s Guide to Merchant Accounts and Payment Gateways

If you've decided it’s time to start selling online with your very own eCommerce website, you're about to embark on one of the most rewarding journeys in the world: entrepreneurship!

Of course, it's not always going to be easy, and there's a lot to learn before you can even really get started.

You could imagine that eCommerce is like its own ecosystem, where web design, online security, credit cards, shipping, and more all come together in a relationship that makes everything work. It's[...]

eCommerce Marketing

How Craigslist can help online stores drive more sales

In the pantheon of internet culture-defining websites, Craigslist ranks highly. You’ve probably used it in some way, shape, or form: to find a place to rent, recruit a guitarist for your band, track down a romantic “missed connection,” buy an inexpensive second-hand couch, even pick up a little extra work on the side.

Craigslist is just as infamous as it is famous, claiming a wide range of asterisks, especially when it comes to business transactions. Considering the marketplace isn’t highly[...]

eCommerce News

How will GDPR Compliance Affect Ecommerce

The GDPR, or General Data Protection Regulation, comes into effect on May 25, 2018. The GDPR is aimed at strengthening the privacy of personal information for everyone within the European Union. But, what exactly is the GDPR and how will it affect you as an eCommerce merchant?

What is the GDPR?

The GDPR is a new EU Regulation adopted on April 27, 2016 and set to become enforceable on May 25, 2018. The GDPR replaces the 1995 EU Data Protection Directive (DPD) with increased measures to[...]

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