Are your customers completing the checkout process? Or do they feel confused or let down at the final point in their buying journey?

If you get nothing else right with your online store (and hopefully that’s not the case) make sure you get your ecommerce cart design right.

Design it with one single purpose in mind: getting customers to pay for what they’ve selected. If not, they may head for the exits before completing their purchase.

And a lousy cart or checkout page destroys your[...]