It is natural for human beings to seek attention. Even a newborn baby tries to attract people around it and gain attention with its playful activities. Statistics show that most consumers, about 86%, would be ready to spend more money when they are given attention and have a delightful experience.

Customer experience is predicted to surpass price and product in brand differentiation over the next two years. This statistic makes more sense for eCommerce retail where one-on-one interactions[...]