Having been in the eCommerce business for more than a decade, I find it mildly amusing when new members of our eCommerce training course say that their biggest concern is the actual building of a website. It is understandable; of course, I'm sure that I was pretty overwhelmed at the concept back in the day, although it was so long and so many websites ago, I can't really remember.

The fact is, actually building your online store is the EASIEST part of setting up a web based business.[...]